Leveraging Social to impact Search

INTRODUCTION

Aegis Media is one of the largest marketing services groups globally with

focus on helping clients embrace and benefit from the digital revolution

• We have invested US$ 4.3 billion dollars on behalf of our clients in

media

Isobar is a global digital creative agency and iProspect is a global

performance marketing agency

• Together we work across clients on Social + Search mantra

• Isobar awarded Campaign APAC Digital Agency of the Year for 2011

SEARCH EVOLUTION

• Search as we have known it since the dawn of the web Traditional

• Content is discoverable as it is uploaded online Real-time

• Shows results as you type, saves 2-5 seconds per search Instant

• Inclusion of activity and content from your social graph to your search Social

• Search within a social network Social Network

RE

AL

-TIM

E S

EA

RC

H

INSTANT SEARCH

SOCIAL SEARCH

SOCIAL IMPROVES IMPACT

SEARCH AND SOCIAL

NOTE : Google’s ZMOT graphic used as the base

“Endorsement” “Advocacy”

THE NEW QUESTION

HOW DOES YOUR BRAND

PERFORM IN REAL-TIME

SOCIAL SEARCH?

• pictures in Flickr, Instagram, Pinterest

• videos on YouTube

• likes, check-ins etc in Facebook

• bookmarks in Delicious

• reviews in Yelp, Hungrygowhere

• subject matter in Ning

• thoughts shared in blogs

• endorsements on Twitter

Social objects are the

catalysts to conversations

Social Currency

Bra

nd

Lo

yalt

y

Source : Whitepaper by Vivaldi Partners ‘Social Currency’

http://www.fastcompany.com/magazine/145/next-tech-five-steps-to-social-currency.html

BRAND SOCIAL CURRENCY

UGC AS SOCIAL OBJECTS

SOCIAL IMPROVES CURRENCY

SOCIAL MEDIA OPTIMIZATION (SMO)

The distribution of social objects and their ability to rise to the top of

any related search query, where and when its performed.

SEO + SMO : Amplified findability in the traditional and social web SOURCE : Brian Solis thought leadership content on SMO with Hubspot

SYNDICATION IS KEY

SOURCE : Brian Solis thought leadership content on SMO with Hubspot

AND SO IS BRINGING POSITIVE SOCIAL OBJECTS ONTO OWNED MEDIA

AND SO IS BRINGING POSITIVE SOCIAL OBJECTS ONTO OWNED MEDIA

EVENTUALLY GENERATING VALUABLE SOCIAL BRAND CURRENCY

SOURCE : Nielsen BuzzMetrics’ Brand Association Map (BAM)

THANK YOU!