LET’S GO. - lauf barsGo.Brand.Book.lr.4.pdf · But those ideas led to a shoe only a runner with...

LET’S GO.

T H I S I S NOT A S H O E. T H I S I S A N I N V I TAT I ON.

WE dON’T kNOW

WHEN IT WAS fIrST SAId.

Or WHO SAId IT.

IT WAS LIkELy NO mOrE THAN

A GruNT.

Around the time when fire was the latest technology, a person looked out to the horizon, saw something to chase or be chased by, pointed, and exclaimed, “GRUNT!”

“GRUNT!” he said.

“LET’S GO!” is what everyone around him heard.

And GO they went.

From then, grunts became words. Words became starting pistols. Each an invitation for the same thing.

To go. To go now. To go fast. To go far. To go from here to there as quickly as possible.

To go, not because it is necessary, but because it is what you need to do – \to prove something to someone, to yourself.

Since 2009, we haven’t been making running shoes. We’ve been making invitations to go.

We are HOKA ONE ONE.

We invented ultra-size. Jean-Luc Diard and Nicolas Mermoud made a shoe that they’d want to run in. A shoe that is designed to greatly reduce the amount of stress in the lower legs and body. A shoe designed to invite the question – how do I get faster and go further? A shoe that answers,

“we’ll see you again tomorrow.“

Our history may be short, but what we’ve accomplished is huge. Our shoes have been tested and proven by those who know running delights in making puddles, slapping the wind in your face, pummeling egos into the ground, and constantly reminding us that running doesn’t only happen with the legs. It happens between the ears.

We are a committed group of engineers, designers, and makers. But most importantly, we are runners who create the best-constructed shoes for the world’s toughest terrain and races.

Shoes that empower runners – from the Alps to the Sierras and all points, trails, roads, and tracks in between – to get the most out of every stride. Because, being runners, we know the most important thing about this sport we love is we have to go again tomorrow.

And to that we say, let’s go.

WASPArT 1

A LITTLE HIS TOry

Why?

Because when you run as many miles as we run, you have time to think. And when you have time to think, you have ideas. There-must-be-a-little-goofball-in-his-hydration-pack kindof ideas. (Maybe there was).

But those ideas led to a shoe only a runner with that much time to think can think up.

A shoe that allowed a runner to attack downhills and soak-upbad terrain.

Then, when that idea works as well as no other shoe before or since, you continue to have more ideas to make them lighter and faster so runners run longer, quicker and come back for more, day after day.

PArT 2

IS

A mANIfES TO

LET’S GO furTHEr.

fOr ONE mILE AT A TImE. ANOTHEr LAP.LET’S GO fOr mILE 3217.

LET’S GO AGAIN TOmOrrOW.

LET’S GO

TO THAT rIdGE

ANd

BAck.

GO fAST. GO SLOW.

uPHILL.dOWNHILL.

OVEr BuffEd OuT SINGLE TrAck.LET’S GO ruN PATHS THAT mAkE yOu HANG-ON fOr dEAr LIfE.

TO PLAcES THAT mAkE yOu ASk, “WHy THE HELL Am I HErE?”

LET’S GO uNTIL yOur LEGS

dEVELOP A HEALTHy dISTruST

Of yOur dEcISIONS.

LET’S

GO

fOr

THE

LONG

HAuLS.

mILE rEPEATS.

rEcOVEry dAyS.

TEmPO dAyS.

STrIdE OuTS.

LET’S GO ALONE.LET’S GO WITH THE TEAm.LET’S GO WITH THE BrOTHEr Or SISTEr Or fATHEr Or mOTHEr Or frIENdWHO dEmANd OuT Of EAcH STrIdE AS mucH AS yOu dO.

LET’S GO HArd ON THE dAyS yOur LuNGS cAN’T kEEP uP WITH yOur LEGS.

GO HArdEr WHEN yOur LEGS

cAN’T kEEP uP WITH yOur LuNGS.

LET’S GO AGAINST THE BEST IN THE WOrLd.LET’S GO frOm SATurdAy uNTIL SuNdAy.

LET’S GO IN THE SuN. THrOuGH THE rAIN.OVEr THE SNOW.mILE AfTEr mILE.dAy AfTEr dAy.

L E T ’S G O A S fA S T A S yO u A r E B r AV E .

LET’S GO TO THE fINISH LINE fIrST.

GO BEcAuSE yOu cAN.

LET’S GO.

PArT 3

ANd ALWAyS WILL BE

A PrOmISE

WHAT HAPPENS TOmOrrOW

ANd THE TOmOrrOWS

THAT fOLLOW?

WE WILL ALWAyS BE cOmmITTEd

TO THE SOuL Of ruNNING.

WE WILL GIVE EAcH ANd EVEry mILE

TO ANyONE WHO IS WILLING TO

GET OuT THErE ANd cONquEr THEm

By dEVELOPING INNOVATIVE SHOES

fOr ruNNErS WHO WANT TO PuSH

THEIr ExPEcTATIONS Of WHAT IS POSSIBLE.

WE VOW TO BE OuT THErE,

STrIdE fOr STrIdE,

WITH ruNNErS TO fOSTEr THE TrAdITIONS,

HErITAGE, ANd SPIrIT THAT mAkE

Our SImPLE SPOrT SO SPEcIAL.

frOm EIGHT L ANES TO SINGLE TrAckS,

THE HOkA ONE ONE ATHLETES

WILL TEST ANd PrOVE Our SHOES

IN THE BIGGEST, LONGEST, fASTEST, fIErcEST,

HIGHEST, dIrTIEST, mOST cOmPETITIVE

rAcES IN THE WOrLd.

HOkA ONE ONE

IS, WAS ANd ALWAyS WILL BE cOmmITTEd

TO EquIPPING ATHLETES WITH THE

BEST-ENGINEErEd SHOES ANd EquIPmENT

TO TAkE ON THE WOrLd’S TOuGHEST TErrAIN,

rAcES, ANd cOmPETITION.

THAT IS WHErE WE ArE GOING.

SO c’mON. LET’S GO.