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Lessons Learned Creating the Most Downloaded Extension on Connect
Alex Podopryhora co-founder / MD
alexp@m2epro.com
@eBayMagento
Agenda
1. M2E Pro in simple terms
2. From ESS to M2E
3. 4 Key Lessons learned
M2E Pro in simple terms
The problem
+ Category
“ One Product ”
Stock Number Title Price Description Images Stock Level
The problem
+ Category
+ Categorisation + Listing Features + Template + Item Specifics + Delivery & Returns
“ One Product ”
£ 9.99
£ 9.99
Stock Number Title Price Description Images Stock Level
The problem
+ Category
+ Categorisation + Listing Features + Template + Item Specifics + Delivery & Returns
+ Categorisation + Item Specifics + GTIN / EAN / UPC
“ One Product ”
£ 9.99
£ 9.99
Stock Number Title Price Description Images Stock Level
£ 9.99
The problem
+ Category
+ Categorisation + Listing Features + Template + Item Specifics + Delivery & Returns
+ Categorisation + Item Specifics + GTIN / EAN / UPC
“ One Product ”
£ 9.99 $ 16.25
£ 9.99 $ 16.25
Stock Number Title Price Description Images Stock Level
£ 9.99 $ 16.25
The problem
+ Category
+ Categorisation + Listing Features + Template + Item Specifics + Delivery & Returns
+ Categorisation + Item Specifics + GTIN / EAN / UPC
“ One Product ”
£ 9.99 $ 16.25 € 12.65
£ 9.99 $ 16.25 € 12.65
Stock Number Title Price Description Images Stock Level
£ 9.99 $ 16.25 € 12.65
The problem
+ Category
+ Categorisation + Listing Features + Template + Item Specifics + Delivery & Returns
+ Categorisation + Item Specifics + GTIN / EAN / UPC
“ One Product ”
£ 9.99 $ 16.25 12.65 EUR
£ 7.99 $ 15.00 11.00 EUR
Stock Number Title Price Description Images Stock Level
£ 8.99 $ 17.00 12.00 EUR
x 9 times
The problem
“ One Product ”
15 15 15 15 Stock Number Title Price Description Images Stock Level
15 15 15
15 15 15
The problem
“ One Product ”
15 15 15 15 Stock Number Title Price Description Images Stock Level
11 5 6
11 7 8
The problem
“ One Product ”
15 15 15 15 Stock Number Title Price Description Images Stock Level
11 5 6
11 7 8
The problem
“ One Product ”
15 15 15 15 Stock Number Title Price Description Images Stock Level
11 5 6
11 7 8
The problem
“ One Product ”
15 15 15 15 Stock Number Title Price Description Images Stock Level
11 5 6
11 7 8 [ -1]
The problem
“ One Product ”
14 14 14 14 Stock Number Title Price Description Images Stock Level
11 5 6
11 7 7
The problem
“ One Product ”
14 14 14 14 Stock Number Title Price Description Images Stock Level
11 5 6
11 7 7
The solution
Helping to increase products visibility across multiple channels and geographies;
Saving time and reducing data entry errors with only one data entry point which is Magento catalog;
Preventing overselling with real-time stock management; Using best of both systems: for each Bay order, a corresponding Magento
order is created: M2E pro dynamically links those two together and updates changes accordingly.
The solution
Facilitating use of various pricing strategies across different stores, channels, and geographies.
Automating listing management and allowing users to create flexible rules. Supports multiple accounts / stores / views Supports 3rd parties listing tools Optimizing your eBay listings for mobile devices Integrated translation services (languages supported UK,DE,IT,SP,FR)
From ESS to M2E
From ESS to M2E
Web Development Zend, Codeigniter,
JQuery, Ext JS (Sencha)
.NET Platform Development
ASP.NET v3.5 and ASP.NET MVC,
Windows Forms
From ESS to M2E
Java/J2EE Development
JSP, Servlets, JDBC, Spring Framework, Struts, Hibernate
From ESS to M2E
iPhone and Android Platform
Development
From ESS to M2E
Completed projects include:
Meta Trader API SAP B1 API Forex Trading Platform Multi-tier Betting/Trading System MS Outlook add-on & eBay connector Warehouse Management System
From ESS to M2E
Online stores Various web portals Planning tools Customized CMS’s Customized ERP’s Social Networks
Completed projects include:
Meta Trader API SAP B1 API Forex Trading Platform Multi-tier Betting/Trading System MS Outlook add-on & eBay connector Warehouse Management System
From ESS to M2E
Online stores Various web portals Planning tools Customized CMS’s Customized ERP’s Social Networks
PRO’s: Bigger and broader market Following trends Constant learning
CON’s: Ongoing projects support Varied skill set Large teams
Being a generalist:
From ESS to M2E
Magento Development Theme Design, Custom
Implementation, Custom Extension
Development
We tried, it worked..
• Streamlined processes • Reduced headcount • Become real experts
Becoming a specialist
Today, in numbers.
60,000 + downloads 22,000 + active eBay accounts 7,000,000 + live listings AUD 600,000,000 + annual tx volume 5% users sell AUD 1M+ monthly 11% of users are from Australia
+
4 Key Lessons
Select a platform
Talk to customers
Solve a problem
Improve the solution
Lesson 1: Select a platform
Lesson 1 : select a platform
Technology Community Growth Potential Scalability
Lesson 2: talk to customers
Lesson 2 : talk to customers
• Eager to talk Problems Challenges Competition
Lesson 2 : talk to customers
• Easy to find Online forums Magento events e-Commerce events Retail conferences High street
Lesson 3: solve a problem
Lesson 3 : solve a problem
• Does a solution exist? • Is it a popular solution? • What do customers say? • Is it robust enough ? • Can it scale?
• Great research tool for existing solutions
• Identify market opportunities for new solutions
Lesson 3 : solve a problem
Lesson 3 : solve a problem
Outside Investment • a specific project • request for change • may be funded
Lesson 4: improve the solution
Lesson 4: improve the solution
• Keep Talking to your Customers • Feedback on Connect • High-Touch Customers
Lesson 4: improve the solution
Lesson 4: improve the solution
• 6 years of continuous work • 3 different versions • version 6.x revamped GUI • 60+ major releases • 1500+ emails a month
The opportunities are out there!!!
• Innovate • Experiment • Improve • Compete >> Being small is good!!!!
“Hello World”…
while( ! repeat (”Experiment “,” Innovate “,” Customer Focus ” ) ) { bool workHard = true;
bool doNotGiveUp = true; bool haveFun = true;
};
platform user
product
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