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Learning Gone ViralInside the Most Successful

Learning Program in HP’s History

This is not whatwe are talkingabout...

Why should learning go viral?

Large-scale & fast completionsRaise expectationsPush vs. Pull vs.

• Promoters – Detractors = NPS• Promoters are worth 50% more value than

the average customer• The goal: 300,000+ employee storytellers

100,000+ channel partners• Give them the knowledge, motivation,

and inspiration to improve customer experience.

“In the box”

Let’s Design!

Performance Map

Curriculum Map

DesignJot

“Out of the box”

Let’s Design!

Corporate GamificationWhat it’s not:• “Allaboutthefun!”

What it is:• Context• Simplicity• Discovery• Achievement• Community

Personalization•Self-Definition

•Role-SpecificContent

•SocialSharing

•TrackingandReporting

Technology•BetterUserExperience

•IntegrationwithanLMS

•CorporateSynergywith

MarketingandLearning

•Results-BasedLearning

Project Roll OutCommunication Plan

A Few Keys to Viral Success

Project Deliverable

Gamification