Learn about the future by looking at the past

Learn about the future byLearn about the future bylooking at the past. looking at the past. bostonian bostonian 9:52:36, Fri Oct 5, 20129:52:36, Fri Oct 5, 2012

The real problem isThe real problem isnot whether machinesnot whether machinesthink but whether menthink but whether mendo.do.

——B. F. SkinnerB. F. Skinner

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In a cat�s world, all things belong to catsIn a cat�s world, all things belong to cats

But this is the lesson: someone had to put some moneyBut this is the lesson: someone had to put some moneydown.down.Often when we hear the word 'technology' we all have aOften when we hear the word 'technology' we all have aseemingly instantaneous understanding of what weseemingly instantaneous understanding of what wethink it means.think it means.We need to grease the wheels," "we need to crank upWe need to grease the wheels," "we need to crank upthe engagement," and "we need to dig deeper.the engagement," and "we need to dig deeper.It would certainly be impossible to read and understandIt would certainly be impossible to read and understandevery web page on the topic.every web page on the topic.

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If you want to feel rich, just count the things youIf you want to feel rich, just count the things youhave that money can't buyhave that money can't buy

Enhance best-of-breed marketsEnhance best-of-breed markets

As you see yourself, I once saw myself; as you seeAs you see yourself, I once saw myself; as you seeme now, you will be seen.me now, you will be seen.

With eBooks, the copy is just the tip of the iceberg.With eBooks, the copy is just the tip of the iceberg.It has been difficult, however, for artists to truly expressIt has been difficult, however, for artists to truly expressthe new information-phenomena.the new information-phenomena.Same issue with the DRM but the bundle certainly is aSame issue with the DRM but the bundle certainly is agood concept.good concept.But such a project raises some important questions:But such a project raises some important questions:Who decides what details are important?Who decides what details are important?

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The Internet is so big,The Internet is so big,so powerful andso powerful andpointless that for somepointless that for somepeople it is a completepeople it is a completesubstitute for life.substitute for life.

——Andrew BrownAndrew Brown

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If you destroy a bridge, be sure you can swim.If you destroy a bridge, be sure you can swim.

Facebook is an amazingly popular service, but it also anFacebook is an amazingly popular service, but it also anamazingly ineffective advertising platform.amazingly ineffective advertising platform.They'll be left with content as their core business.They'll be left with content as their core business.It is an image that serves to not just remind us of ourIt is an image that serves to not just remind us of ourenvironmental fragility but our social fragility.environmental fragility but our social fragility.This model of the hyper threading networks that engulfThis model of the hyper threading networks that engulfour planet conjures the same ontological responses.our planet conjures the same ontological responses.

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In conclusionIn conclusionTarget B2C initiativesTarget B2C initiativesReinvent granular communitiesReinvent granular communitiesIntegrate seamless applicationsIntegrate seamless applicationsand remember: DON'T PANICand remember: DON'T PANIC

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TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

Steys, andrefromont/fernandomort, mcfcrandall,Steys, andrefromont/fernandomort, mcfcrandall,

quinn.anya, the justified sinnerquinn.anya, the justified sinner

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This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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