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Helping Businesses Grow & Succeed
Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline
Kevin Brady and Doug Heffner
HELPING BUSINESSES
GROW & SUCCEED
Helping Businesses Grow & Succeed
Helping Businesses Grow & Succeed
How We Serve Business Needs
Professional Business ConsultingPersonalized, confidential and provided at no cost by
experienced and credentialed consultants
Business & Management TrainingBasics to advanced topics
Research, Data & Information Current and expansive business information for better
decision-making
Our Purpose
Providing Access to
the Knowledge,
Experience,
Expertise, and
Tools They Need
to Grow Radical Cosmetics, Lake Worth
Helping Businesses Grow & Succeed
Who We Serve
• Pre-Venture Individuals Exploring business feasibility
• Start-Up BusinessesIn-business for less than 3 years with
fewer than 5 employees
• SME BusinessesIn-business for more than 3 years
more than 5 employees
Helping Businesses Grow & Succeed
leads = customers = profits
Helping Businesses Grow & Succeed
KEVIN BRADYkbrady@fgcu.edu
DOUG HEFFNERdheffner@fgcu.edu
www.FSBDCSWFL.orgfollow us: FGCUSBDC
Helping Businesses Grow & Succeed
Tell-a-friend
Tell-A-Friend: Incentivize
Tell-A-Friend: Personal Connection
Tell-A-Friend: For a Cause
IT WORKS!
Helping Businesses Grow & SucceedContent Carousels a.k.a. slide deck lead gen
Helping Businesses Grow & Succeed
Content Carousels
https://www.linkedin.com/posts/thechrisdo_how-to-post-pdf-carousels-activity-6595868723280781312-vp--
Slide deck lead generation
Helping Businesses Grow & Succeed
Content Carousels Formula
Helping Businesses Grow & Succeed
Helping Businesses Grow & Succeed
Optimized Email Signature
E-Mail Signature: Education
E-Mail Signature: Social Media Connection
E-Mail Signature: Service Offer
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6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline
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Helping Businesses Grow & Succeed
KEVIN BRADYkbrady@fgcu.edu
www.FSBDCSWFL.orgfollow us: FGCUSBDC
Helping Businesses Grow & Succeed
Can anybody tell me what this is?
Helping Businesses Grow & Succeed
Word of mouth (still) matters…
Helping Businesses Grow & Succeed
Identify your ‘Talk Trigger’
Must be remarkable,
relevant, reasonable and
repeatable.
Helping Businesses Grow & Succeed
Your business card can have a double
life!
Make a referral card
VS
BUSINESS REFERRAL
Helping Businesses Grow & Succeed
Helping Businesses Grow & Succeed
Guest Blogging
Helping Businesses Grow & Succeed
Helping Businesses Grow & Succeed
Guest Blogging
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6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline
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Helping Businesses Grow & Succeed
www.FSBDCSWFL.orgfollow us: FGCUSBDC
DOUG HEFFNERdheffner@fgcu.edu
SCHEDULE YOUR
CONSULTATION
You will be matched with a
right-fit consultant within
24-48 hours.
HOW THE SBDC AT FGCU WORKS
GET A STRATEGIC
PLAN
Our business consultants
will help you develop a
data-based strategic plan,
map out goals, strategies
and tactics and help you
implement it.
GROW AND
SUCCEED
•We provide on-going
guidance to help you
navigate your business past
obstacles, optimize
performance and keep you
on the road to success.
CONNECT WITH US: 239.745.3700www.FSBDCSWFL.org
Step 1 Step 2 Step 3
www.FSBDCSBDC.org
Q+A
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