LDD2012 - Google - the future of search

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The Future of Search

Daniel Solomons

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Still organizing the world’s information

“The ultimate search engine would basically understand everything in

the world, and it would always give you the right thing.”

Larry Page

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Consumers are hyper-informed

18

12

10

7

Online sources considered before making purchase

90% of European internet users go

online to search for products & services

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Over a billion searches are performed everyday

200 million new searches a day

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Win moments

that matter

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Richer advertiser content

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Enable

better

decisions

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Three trends that are changing Search

So Lo Mo

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Social Layer across all of Google

Google’s social vision

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48% Auto Trader

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40% of Mobile Searches 20% of searches have have a Local intent

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TV

PHONE

LAPTOP

TABLET

12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM

Hourly Distribution of Searches by Platform and UK Television Viewing (Searches do not reflect absolute traffic volume)

Tablet Mobile Desktop Television

80% mobile users

access their device

whilst watching TV

70% tablet owners use

their device whilst

watching TV

% of each platform’s traffic shown hourly for one day.

Source: Google internal data, 2011

Source: BARB - weekdays, January – March 2012

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4 Hyper

local

2 Site-

Links

3

1 Click-

to-call

Click-to-

download

Mobile Search requires a slightly different approach

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44%

of UKs population

visits price

comparison sites

INFORMATION

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70%

of the UK will

have 4G coverage

by the end of 2013

SPEED

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ACCESSIBILITY

£83 The average price of

an entry level

smartphone has

fallen to

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solomons@google.com

http://mobro.co/danielsolomons

Thank You