LBMA Presentation - LSS 2012

@AsifRKhan @TheLBMA

The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative innovation

at the intersection of people, places and media.

We live at the intersection of: PEOPLE, PLACES & MEDIA

Formed in 2010, 550+ members with chapters in:

Toronto, Montreal, New York, San Francisco, Atlanta Amsterdam, London, Singapore

WHAT IS A PLACE ?

Total of: 102 000 000 Places Accessed by: 231 000 000 Users Resulting in : 1 300 000 000 impressions annually

Source: The LBMA

Total of: 2 430 000 000 Places Accessed by: 1 100 000 000 Users Resulting in : 27 700 000 000 impressions annually

350 000 WiFi Hotspots 1 500 000 Billboards 6 000 000 Digital Screens 2 300 000 000 TV Sets

Source: The LBMA

Total of: 53 630 000 000 Places Accessed by: 4 000 000 000 Users Resulting in : 110 000 000 000 impressions annually

350 000 WiFi Hotspots 1 500 000 Billboards 6 000 000 Digital Screens 2 300 000 000 TV Sets

1 200 000 000 Vehicles 6 000 000 000 Mobile Phones 44 000 000 000 App Downloads

Source: The LBMA

The challenge for marketers

Location of the phone

Location of the screen

Location of the phone

Location of the screen

Location of the phone

Location of home. Location of nearest store. Location of alternative stores. Location of products. Location of competitor’s products. Location of friends. Location of everything

1. Payments + Augmented Reality

2. What Is A Location?

STARHUB MUSICAL FITTING ROOMS http://www.youtube.com/watch?v=IJkRtnfNCo4

3. When Location Benefits All

4. Not Just Gamification Anymore

5. Taking The Store To The People

91% of people said they were positive about receiving 3rd

party messages via O2

95% of all SMS messages are read within 3 minutes

6. The Re-Emergence Of SMS

7. Content Is King, But Context Is The Advisor

8. Connect Media Together

9. The Re-Invention of Search

10. Bridging Social & Location

11. Creating Memorable Experiences

EMART SHAWDOW QR CODE http://www.youtube.com/watch?v=Z0Npq6Hgp2M

12. Location is About Data

Key Takeaways “A place is wherever you are right now”

“It’s not only about hyper-local, but really about hyper-relevance”

“LBM is not only about mobile, but the integration of media around places”