Las Vegas Nightclub & Bar ShowMarch 2010
Presented By:
Donna Hood CreccaPublisher & Editorial Director,
Nightclub & Bar Magazine, Questex
Robert PlotkinAuthor/Beverage Management Consultant, BarMedia
Operations — The Devil is in the Details
Sales/Revenue — Increasing Sales Without Raising Prices
Product and Presentation — Selling Both the Sizzle and the Steak
Barmanship — The Intangibles that Only an Operator Can Provide
Leverage Bar Real Estate – Drive Revenue With In-House Advertising
Donna Hood Crecca
Get Social – Twitter, Facebook, YouTube and the
Internet
Donna Hood Crecca
Suggestive Selling – Increase Sales, Guest Satisfaction in a
Moment
Robert Plotkin
Infusions – Create Spirits and Cocktails the Competition Can’t Duplicate
Robert Plotkin
Promote, Promote and Then Promote Some More
Donna Hood Crecca
Do 2-fers and BOGO Right – But Lose the Back Up!
Donna Hood Crecca
Bar Backs – Improve Service, Save on Labor Cost & Promote From Within
Robert Plotkin
The Bar’s Achilles Heel – Dirty Glassware Send Entirely Wrong Message
Robert Plotkin
If Nothing Else, Keep Your Bathrooms Clean!
Donna Hood Crecca
Be Prepared For Success – Stock Proper Bartending Tools
Donna Hood Crecca
Drink-Making in a .08 Universe – dictates smaller portions, lower
concentrations
Robert Plotkin
Sparkling Mixology – Champagne cocktails classy, delicious, profitable
Robert Plotkin
Think Global Sparklers – Prosecco, Cavas and Others
Donna Hood Crecca
Coping With Labor Pains – Schedule As a Percentage of Sales
Donna Hood Crecca
Alcohol-Free Programs – Zero-Proof Delivers Risk-Free Profits
Robert Plotkin
Portioning Safeguards – Winning the Battle at the Point of
Thirst
Robert Plotkin
Measured Pours – Low Tech, High ROI
Donna Hood Crecca
Recipes for Success – Drink Consistency Counts
Donna Hood Crecca
Muddling –Injecting Cocktail With Fresh Ingredients
Robert Plotkin
Double Straining – Serve Fresh Cocktails With No Floaties
Robert Plotkin
Garnish Better Than The Competition – Talk to the Chef!
Donna Hood Crecca
Smokers – Make Their Butts Comfy in an Outdoor Area
Donna Hood Crecca
Cross-Promoting Bar Cuisine – Let the Downtrodden Masses Eat
Robert Plotkin
Enlightened Comp’ing – Getting More Bang For Your Promo Dollar
Robert Plotkin
Aromatherapy – Set Bowls of Mint and Basil on the Bar
Donna Hood Crecca
If You’re Going to Serve Draft Beers, Make Sure You Do it Right
Donna Hood Crecca
Keep the Glass Programs – Instant souvenirs that Boost Margins
Robert Plotkin
What Bartenders Say Matters – “No problem,” “Want another?” “Hey guys”
Robert Plotkin
Hire for Hospitality Gene – Everything Else Can Be Taught
Donna Hood Crecca
Ensure Staff Knows What They’re Talking About
Donna Hood Crecca
Gun Control — Bottled Mixers and Sparkling Waters Enhance Quality, Production Value
Robert Plotkin
Ice Balls — Not All Ice is Created Equally
Robert Plotkin
State Your Case With Vendors – Make Them Work For You
Donna Hood Crecca
Watch For Sticky Fingers – Improve Profits by Eliminating
Shrinkage
Donna Hood Crecca
Backbar Management — What to Stock and How to Best Merchandise
It
Robert Plotkin
Local Micro-Distilled Spirits — Small Batch Brands Shooting Up the
Charts
Robert Plotkin
Wines from Emerging Regions – Juice With Huge Value
Donna Hood Crecca
Read Nightclub & Bar Magazine Cover to Cover
Donna Hood Crecca
Sessionability — What the Classics Have and the Rest
Don’t
Robert Plotkin
Drink Menus — What Works, What Doesn’t and
What Consumers Want
Robert Plotkin
Photos on Drink Menus – People Drink With Their Eyes
Donna Hood Crecca
Have a Seat – Guests Today Looking For Intimate Conversation Clusters
Donna Hood Crecca
Develop a Signature – Specialty Drinks a Dime a Dozen
Robert Plotkin
Sangria – Profit-Laded and Acclaimed Universally Delicious
Robert Plotkin
Send Flowers to the Living – Catch Your Staff Doing Good
Donna Hood Crecca
Slow Down – Bartenders Lose Their Smiles When They’re Frantic
Donna Hood Crecca
In Praise of Syrups – Simple, Agave and FlavoredCocktail-Essential
Robert Plotkin
Old School Practices Best Left in the Past – Doubles, Cash-Outs, Post-Shift Drinks
Robert Plotkin
Attend the NCB Show!
Donna Hood Crecca
Don’t Be Your Own Worst Enemy — Leave the Jaguar at Home
Robert Plotkin
Las Vegas Nightclub & Bar ShowMarch 2010
Presented By:
Donna Hood CreccaPublisher & Editorial Director,
Nightclub & Bar Magazine, Questex
Robert PlotkinAuthor/Beverage Management Consultant, BarMedia