LAS VEGAS CONVENTION CENTER - SEMA SHOW 2020...SEMA Show buyers come to the Las Vegas Convention...

SHOW.CONNECT.

SELL.RE

NOVEMBER 2–5, 2021 • LAS VEGAS CONVENTION CENTER • LAS VEGAS, NEVADA SEMASHOW.COM/BUYABOOTH

EXHIBITOR BROCHURE

You started with an idea. Your idea grew, developed into a product line

and built your brand. Now you just need maximum exposure and a

place to thrive. That place is the SEMA Show—the largest automotive

specialty-equipment trade show in the world, consistently delivering

thousands of qualified buyers who are looking to buy, learn and find

the next big trend.

Bring your products to the industry’s most comprehensive trade show

and together we’ll turn your Show into your success.

RESERVE YOUR 2021 BOOTH SPACE NOW AT SEMASHOW.COM/WHY-EXHIBIT

NEW BUYERSNEW MARKETSNEW OPPORTUNITIES

S E M A S H O W

3R E S E R V E Y O U R B O O T H T O D A Y : S E M A S H O W . C O M / B U Y A B O O T H2 S E M A S H O W E X H I B I T O R B R O C H U R E

BUYERS BY EMPLOYEE LEVEL

THE SEMA SHOW DELIVERS TOP-QUALITY BUYERS WITH THE POWER TO MAKE OR INFLUENCE BUYING DECISIONS.

Q U A L I F I E D B U Y E R S

Executive Management

Management

Technician/Craftsman/Skilled Trade

Support Staff

5% 10% 15% 20% 25% 45%30% 50%35% 55%40% 60%

55%

22%

14%

9%

THE SEMA SHOW DELIVERS QUALITY BUYERS WITH THE POWER TO MAKE OR INFLUENCE BUYING DECISIONS.

NET BUYING INFLUENCE

87%

57%make buying

decisions

30%make buying

recommendations

5R E S E R V E Y O U R B O O T H T O D A Y : S E M A S H O W . C O M / B U Y A B O O T H4 S E M A S H O W E X H I B I T O R B R O C H U R E

ATTENDANCE BY U.S. REGION

78% of buyers are domestic

57% WEST

19% SOUTH

15% MIDWEST

9% EAST

TOP-10 ATTENDING COUNTRIES

22% of buyers are international

1. CANADA 2. MEXICO 3. AUSTRALIA 4. JAPAN 5. CHINA 6. BRAZIL 7. UNITED KINGDOM 8. GERMANY 9. FRANCE 10. SOUTH KOREA

G L O B A L B U Y E R S

The SEMA Show typically attracts a large West Coast audience and a growing international

audience: 78% of buyers come from the United States and 22% come from more than 130

countries outside the United States.

THE SEMA SHOW TYPICALLY ATTRACTS BUYERS FROM GEOGRAPHIC REGIONS THAT OTHER SHOWS DON’T.

*Data from 2019 SEMA Show

7R E S E R V E Y O U R B O O T H T O D A Y : S E M A S H O W . C O M / B U Y A B O O T H6 S E M A S H O W E X H I B I T O R B R O C H U R E

of buyers agree that the SEMA Show was worth the time and expense to attend.

92% of SEMA Show buyers said they are more likely to buy from a company that exhibits at the SEMA Show.

75% of SEMA Show buyers have been in business 10+ years.

67%

65% SEE NEWPRODUCTS.

GET NEWIDEAS.

KEEP UPON TRENDS.

FIND NEWVENDORS.

SEE EXISTINGVENDORS.

87% 78% 72% 60%

MOTIVATED BUYERS LOOK TO…

ENGAGED BUYER AUDIENCE

SEMA Show buyers come to the Las Vegas Convention Center to see

new products and bring home new ideas for parts to sell in their shops.

They also come to find new vendors and keep on the latest trends.

BUYERS ARE LOOKING FOR WHAT'S NEW

B U Y E R S O B J E C T I V E S

9R E S E R V E Y O U R B O O T H T O D A Y : S E M A S H O W . C O M / B U Y A B O O T H8 S E M A S H O W E X H I B I T O R B R O C H U R E

28% repair/

service/ installation

19% wholesaler/ distributor/

WD

12% builder/

fabricator/ converter 7%

vehicle dealer 2%

other

32% retailer/ jobber

12

34 5 6 7

89

1011

12

13 14

GLOBAL TIRE EXPOPOWERED BY TIATires and tire-related accessories for passenger cars, trucks, and off-the-road (OTR), equipment, recyclers, retreaders, suppliers and affiliated organizations.

WHEELS & ACCESSORIESWheels and accessories for cars, trucks and racing.

WEST HALL EXPANSIONTruck, off-road and powersports accessories.

MOBILE ELECTRONICS & TECHNOLOGYAudio, video, GPS, cameras, security, radar detection, mobile applications and vehicle technology.

BUSINESS SERVICESSoftware, hardware, financial and accounting, logistics, on-line sellers, human resources and related publications.

CENTRAL HALLEXPANSION Racing & performance and hot rod parts and accessories.

1 2 3 4 5 6 7 8 9 10 11 12 131 2 3 4 5 6 7 8 9 10 11 12 131 2 3 4 5 6 7 8 9 10 11 12 131 2 3 4 5 6 7 8 9 10 11 12 13

N O R T H H A L L

QUALIFIEDBUYERS

B U Y E R S B U S I N E S S C A T E G O R I E S S E M A S E C T I O N S

Show sections are arranged by market segment. The following guideline is for products that are applicable to each section of the SEMA Show.

RESTYLING & CAR CARE ACCESSORIESInterior and exterior appearance and styling enhancements, car care maintenance and general accessories.

POWERSPORTS & UTILITY VEHICLESProducts and services for motorcycles, mini-bikes, ATVs and UTVs.

TRUCKS, SUVS & OFF-ROADProducts for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories.

1 2 3 4 5 6 7 8 9 10 11 12 131 2 3 4 5 6 7 8 9 10 11 12 131 2 3 4 5 6 7 8 9 10 11 12 13

W E S T H A L L

RACING & PERFORMANCERacing and performance products, services and engine-building equipment.

HOT ROD ALLEYProducts and services for street-rod, hot-rods and early-production vehicles.

RESTORATION MARKETPLACEProducts and services for the restoration of musclecars and classic cars.

1 2 3 4 5 6 7 8 9 10 11 12 131 2 3 4 5 6 7 8 9 10 11 12 131 2 3 4 5 6 7 8 9 10 11 12 13

C E N T R A L H A L L

COLLISION REPAIR & REFINISHCollision repair, paint equipment, tools, paint booths, accessories, software and management programs.

TOOLS & EQUIPMENTShop tools and equipment, uniforms and supplies.

1 2 3 4 5 6 7 8 9 10 11 12 131 2 3 4 5 6 7 8 9 10 11 12 13

1 2 3 4 5 6 7 8 9 10 11 12 131 2 3 4 5 6 7 8 9 10 11 12 13 14

S O U T H H A L L U P P E R

S O U T H H A L L L O W E R

1 1R E S E R V E Y O U R B O O T H T O D A Y : S E M A S H O W . C O M / B U Y A B O O T H1 0 S E M A S H O W E X H I B I T O R B R O C H U R E

Interior and exterior appearance and styling enhancements, car-care maintenance and general accessories.

RESTYLING & CAR CARE ACCESSORIES

Products and services for motorcycles, mini-bikes, ATVs and UTVs.

POWERSPORTS & UTILITY VEHICLES

1 3R E S E R V E Y O U R B O O T H T O D A Y : S E M A S H O W . C O M / B U Y A B O O T H1 2 S E M A S H O W E X H I B I T O R B R O C H U R E

Products for trucks, including beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension and trailer and towing accessories.

TRUCKS, SUVs& OFF-ROAD

MOBILE ELECTRONICS& TECHNOLOGY

Audio, video, satellite radio, GPS, cameras, security, radar detection, mobile applications and vehicle technology products.

1 5R E S E R V E Y O U R B O O T H T O D A Y : S E M A S H O W . C O M / B U Y A B O O T H1 4 S E M A S H O W E X H I B I T O R B R O C H U R E

Software, hardware, financial and accounting, logistics, online sellers, human resources and related publications tailor-made

for the specialty-equipment industry.

BUSINESSSERVICES

Racing and performance products, services, and engine-building equipment.

RACING &PERFORMANCE

1 7R E S E R V E Y O U R B O O T H T O D A Y : S E M A S H O W . C O M / B U Y A B O O T H1 6 S E M A S H O W E X H I B I T O R B R O C H U R E

Products and services for street-rod, hot-rods and early-production vehicles.

HOT RODALLEY

Products and services for the restoration of musclecars and classic cars.

RESTORATION MARKETPLACE

1 9R E S E R V E Y O U R B O O T H T O D A Y : S E M A S H O W . C O M / B U Y A B O O T H1 8 S E M A S H O W E X H I B I T O R B R O C H U R E

Collision repair, paint equipment, tools, paint booths, software and management programs.

COLLISION REPAIR & REFINISH

This section is filled wilth shop tools, equipment, uniforms and supplies.

TOOLS & EQUIPMENT

2 1R E S E R V E Y O U R B O O T H T O D A Y : S E M A S H O W . C O M / B U Y A B O O T H2 0 S E M A S H O W E X H I B I T O R B R O C H U R E

Tires and tire-related accessories for passenger cars, trucks, and off-the-road (OTR), equipment, recyclers, retreaders, suppliers

and affiliated organizations.

GLOBAL TIRE EXPOPOWERED BY TIA

Wheels and wheel accessories for cars, trucks and racing.

WHEELS & ACCESSORIES

2 3R E S E R V E Y O U R B O O T H T O D A Y : S E M A S H O W . C O M / B U Y A B O O T H2 2 S E M A S H O W E X H I B I T O R B R O C H U R E

The SEMA Show drives the specialty automotive aftermarket industry;

it’s where all the best ideas and latest products are introduced. Featuring

more than 3,300 qualified media, the sales exposure and brand-building

visibility you will gain is sure to boost your business.

BOOST YOUR BUSINESS THROUGH MEDIA EXPOSURE

VICE PRESIDENT, SALESWarren Kosikov909-978-6665 warrenk@sema.org

TRUCKS, SUVS & OFF-ROADAlan Josse909-978-6666 alanj@sema.org

HOT ROD ALLEY MOBILE ELECTRONICS & TECHNOLOGY POWERSPORTS & UTILITY VEHICLES RESTORATION MARKETPLACE TOOLS & EQUIPMENTScott Hartwick909-378-4857 scotth@sema.org

COLLISION REPAIR & REFINISH RESTYLING & CAR CARE ACCESSORIESMonica Terlouw909-978-6695 monicat@sema.org

BUSINESS SERVICES GLOBAL TIRE EXPO WHEELS & ACCESSORIESBrian Paik909-978-6677 brianp@sema.org

RACING & PERFORMANCEAndrea Brake949-373-9222 andreab@performanceracing.com

Becca Butler 909-378-4864 beccab@sema.org

Brendan Gillespie 909-978-6661 brendang@sema.org

Celina Ingargiola 949-373-9214 celinai@performanceracing.com

Jeff Dahlin949-373-9220 jeffd@performanceracing.com

SALES & CONTACT INFORMATION

INCLUDED WITH EACH EXHIBIT

• Free—one New Product or Featured Product Showcase entry.

• Drayage Assistance—your first 500 lbs. are FREE for booths 400-sq. ft. and smaller.

• Company listing in the official SEMA Show Directory.

• Company listing in the official SEMA Show Pocket Guide.

• Company and product listing throughout the year in the official SEMA Show online floorplan and directory.

• Free booth vehicle spotting.

• Access to Education Days seminars.

• 8-ft. drape backdrop (except island exhibits).

• 3-ft. side divider drapes for linear booths.

• One SEMA Industry Awards Reception and Banquet ticket for each 100 sq. ft. of exhibit space (while tickets last; must reserve tickets, maximum 10 tickets per exhibitor).

M E D I A O U T L E T S

MARKET SEGMENTS BY MEDIA

TRUCK/SUV/VAN

STREET ROD/HOT ROD/CUSTOM

RACING/MOTORSPORTS

STREET PERFORMANCECOLLISION REPAIR

RESTYLING & ACCESSORIES

POWERSPORTS/MOTORCYCLE

UTILITY VEHICLE

RESTORATION/VINTAGE

OFF-ROAD

EXHIBIT SPACE PRICING SEMA/TIA member rate: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $21.95 per net sq. ft.

Non-member rate: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $36.95 per net sq. ft.

Minimum size: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 net sq. ft. (10 ft. x 10 ft.)

Island booths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Additional $3,990

Peninsulas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Additional $1,000

2 5R E S E R V E Y O U R B O O T H T O D A Y : S E M A S H O W . C O M / B U Y A B O O T H2 4 S E M A S H O W E X H I B I T O R B R O C H U R E

SHOW.CONNECT.

SELL.RE

NOVEMBER 2–5, 2021 • LAS VEGAS CONVENTION CENTER • LAS VEGAS, NEVADA SEMASHOW.COM/BUYABOOTH