View
223
Download
1
Category
Tags:
Preview:
DESCRIPTION
Â
Citation preview
¡ Leather exterior (cellulosic) ¡ Rayon-Cotton blend lining ¡ zip-top closure ¡ Leather shoulder strap/tote handles ¡ Foam padding- Table-top vinyl ¡ Brass detailing ¡ Stif f cardboard material (protective feet) ¡ Interior pockets ¡ 16”Hx15”Wx6”D. Top handles would be 4 ¾”
Drop
PROPERTIES
§ Aesthetics- Luxurious § Durability- Durable for 10-15 years because of the
leather and quality § Comfort- The changeable leather handles as well as
shoulder strap provide a comfortable and optional way to hold or carry the laptop tote.
§ Safety- As it is an accessory the bag provides little safety to the customer however it does provide a safe way to transport your laptop- being waterproof and containing foam padding.
SERVICEABILITY
§ Appearance-retention- The leather may acquire minor nicks and scuff marks over time. Overall it will age slowly but maintain a high quality appearance. Severe weather conditions would also cause minor damage.
§ Care- May have to clean the leather by hand or polish; the interior can be washed by hand. Professionally washed is recommended.
§ Environmental Concerns- Leather from animals, and the finishing process might be harmful. Outsourcing to get cheaper labor as well.
SERVICEABILITY
§ Sustainability- We would only use leather taken from cowhides that are being raised at approved farms. This way we can ensure that the cows are raised in a proper humane environment.
§ Cost- Production should cost 25% of the retailed price. Our ideal retail price would be $200.
SERVICEABILITY
¡ women ages 18-30 ¡ interested in a higher-quality merchandise ¡ middle to high-class business women or college students
TARGET MARKET
Recommended