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Landing your First Job in HRSimon Parkin & Ranya El-Farnawani
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Take Away OfferFree access to our Career Portal including our Interview Simulator for all
participants in the room today
Email ranya.el-farnawani@thetalent.co with your first and last name and email address to request free access
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How many of you…
• …chose HR because you like working with people?• …enjoy business?• …completed your CHRP?• …have over 3 years work experience?• …have volunteer experience?• …are incredibly funny, intelligent, and good
looking?
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How Will You Stand Out in order to Land??
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The Job Market Paradox
Many candidates find the job search process highly competitive
and difficult to navigate
Many organizations continue to struggle with hiring
And yet…
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The Problem:
Looking for Unicorns!
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The Solution:
Just L.A.N.D.!
Don’t try to be a unicorn!
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L.A.N.D. that HR Role
LeverageAttractNetworkDazzle
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Leverage
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What can you leverage?
Consider your: • Personality• Skills• Knowledge• Qualifications• Experiences• Accomplishments• Relationships
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What did he leverage?
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And what about you?
What can you leverage?
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Take Action:
1. Identify your top 2 personality traits that you can leverage in your job search
(e.g.: kind, persistent, charming, funny, friendly, humble, good listener, analytical, reliable, calm, enthusiastic, creative)
2. Identify 3 qualities you can leverage in your job search (e.g.: Skills, Knowledge, Qualifications, Experiences, Accomplishments, Relationships)
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Attract
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Think Like the Employer
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What is the employer searching for?
Analyse:• Job postings• Company website• Company articles &
Blog posts• Staff LinkedIn profiles
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Get help to “see” what they want
Create Word Clouds to uncover the key words to use for Search Engine Optimization (SEO)
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The “store window” of your LinkedIn
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Photo: • Upwards of 10x more views• No selfies, sunglasses, cut outs• Professional attire & background• Headshots with a smile
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Headline: • Default = current title, default = ho hum?• Value focused• Broad and specific• Use key words
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Summary:• First 2 lines (before “See more”) are most important• 1st person message, more engaging and personal• Include passions, areas of expertise, education, experience
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Work Experience:• Only 3-5 lines appear• Do focus on accomplishments• Do use keywords• Not your resume, option to write in 1st person
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Skills:• Searchable• Use “recruiter-minded”
keywords• Up to 50, top three highlighted
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Skills:• Drag and drop to change
order of appearance• Prioritize top skills and
reorder if needed based on importance vs. endorsements
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You Lead; The Resume Follows
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Take Action:
1. Identify 1 improvement you can make to your LinkedIn profile
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Network
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Why Network?
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Who to network with?
Professors & Teaching Assistants
Authors
Family Members Speakers
Parent’s Friends Professional Association Members
Religious/Ethnic Community Members
Student Leaders
Neighbours Business Leaders
LinkedIn Contacts/Group Members
Doctor, Dentist, Hairdresser
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Take Action:
Identify as many people as you can in 90 seconds
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Networking via LinkedIn
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Search and Target
• Current and former friends, family, colleagues, classmates, etc.
• Leaders and SMEs in your field• Groups of like-minded professionals• Target companies• Target roles
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Personalize Your Message:• Include how you know them or why
you would like to know them• Make a clear ask (e.g.: would like to
stay in touch/a meeting over coffee)
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Uncovering the 6 Degrees
Searching Target Organizations:• Do a “People” search using the name of your target organization
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Connecting:• Look for mutual
connections to make an introduction
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Select a mutual connection:• Choose the
strongest mutual connection
• Message via LinkedIn, email or phone
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Hi Ross,
I see that you know Ali Aghtar at the HRPA. I came across his profile because I am looking to meet with people that work within a professional association environment. I’m hoping to speak with him so that I can get a better understanding of what it’s like within a not for profit environment and in particular, within an association. He also has a tech background like me, so I think we may have a few things in common. Could you introduce me? I’d only ask for 15 minutes of his time, and would really appreciate any advice he may have for me.
Look forward to hearing from you.
Thank you,
Ranya
Your Message:• Clear purpose• Advice vs. job focused (for
non-hiring manager)• Honest• Request for a short meeting
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Advanced Search:
• Focus on 1st & 2nd degree connections
• Find individuals with similar career path (e.g.: keyword: CHRP + desired future title)
• Individuals currently or formerly with organizations you’re interviewing with or targeting
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Networking Tip: Remember the Magic of 3s
To get 3 networking meetings per week, you need to:• Have 9 conversations each week• Make 6 asks each week• Follow-up on each meeting and ask
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Take Action:
Identify 3 people that you will ask for a networking meeting within the next 2 weeks
OR
Identify 3 people that you can search for on LinkedIn
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Dazzle
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You’re already dazzling!
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Oh the ways to Dazzle….
• Preparation• Thoughtfulness• Follow-up• …and so many more
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When to Dazzle?
• At networking meetings• At the interview• On your voice mail• In your email signature• When you’re least expected• When you don’t get the job• …It’s always a good time to dazzle!
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2 minute introduction
• Your name• Why you came to the HRPA AC• What you enjoy doing• What your dream job is• What you think sets you apart
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Take Action:
1. Find a partner whom you do not yet know2. Share your business introductions (2 mins. each)3. Provide Feedback4. Share feedback on what you think your partner can leverage 5. Discuss how you can support each other
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Tips for Dazzling when you MeetBEFORE DURING AFTER
• Search them on Google, Google Images, LinkedIn
• Consider bringing a token of appreciation (e.g.: coffee, article)
• Say thank you
• Set-up a Google Alert on their organization
• Be PRESENT, CURIOUS, GENUINE
• Share articles/content
• Search their social media for points of similarity (e.g.: contacts, education, points of view)
• Show you’ve prepared • Connect them with like-minded people
• Consider what you admire about them
• Have a point of view • Stay connected
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Dazzling matters because…
“It’s not what you know, or who you know,
but who knows you, and what they know you for.”
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Thank You!
To stay in touch, contact us via LinkedIn or e-mail:Simon Parkinlinkedin.com/in/simonparkin1simon.parkin@thetalent.co
Ranya El-Farnawanilinkedin.com/in/ranyaeranya.el-farnawani@thetalent.co
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Questions?
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