Kristen Adams | Naked Lime | Marketing and Advertising Sales Consultant | KAdams@nakedlime.com Stop...
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- Slide 1
- Kristen Adams | Naked Lime | Marketing and Advertising Sales
Consultant | KAdams@nakedlime.com Stop Using the Same Playbook as
Your Competition
- Slide 2
- Agenda The Market Today Target Your Marketing Limitations of
Your Database OEM Programs Best Practices Q&A Kristen Adams |
Naked Lime | Marketing and Advertising Sales Consultant |
KAdams@nakedlime.com
- Slide 3
- The Market Today Kristen Adams | Naked Lime | Marketing and
Advertising Sales Consultant | KAdams@nakedlime.com
- Slide 4
- Customer Expectations Kristen Adams | Naked Lime | Marketing
and Advertising Sales Consultant | KAdams@nakedlime.com
- Slide 5
- Pressures
- Slide 6
- The Zero Moment of Truth Kristen Adams | Naked Lime | Marketing
and Advertising Sales Consultant | KAdams@nakedlime.com Old Model
Todays Model
- Slide 7
- Kristen Adams | Naked Lime | Marketing and Advertising Sales
Consultant | KAdams@nakedlime.com
- Slide 8
- Industry Kristen Adams | Naked Lime | Marketing and Advertising
Sales Consultant | KAdams@nakedlime.com
- Slide 9
- Target Your Marketing Kristen Adams | Naked Lime | Marketing
and Advertising Sales Consultant | KAdams@nakedlime.com
- Slide 10
- Expectations Kristen Adams | Naked Lime | Marketing and
Advertising Sales Consultant | KAdams@nakedlime.com o How Customers
behave o Buying Patterns o Technology o Customer Experience
- Slide 11
- Identifying Marketing Problems Blast campaigns Wrong messages
Compliance Kristen Adams | Naked Lime | Marketing and Advertising
Sales Consultant | KAdams@nakedlime.com
- Slide 12
- Why is This Important? Customers expect personalization
Potentially turning away customers Customer Retention Kristen Adams
| Naked Lime | Marketing and Advertising Sales Consultant |
KAdams@nakedlime.com
- Slide 13
- Limitations of Your Database Kristen Adams | Naked Lime |
Marketing and Advertising Sales Consultant |
KAdams@nakedlime.com
- Slide 14
- Data Matters
- Slide 15
- Identify Database Problems Kristen Adams | Naked Lime |
Marketing and Advertising Sales Consultant | KAdams@nakedlime.com
Outdated vehicle information Undeliverable addresses
Missing/invalid email addresses
- Slide 16
- Why is This Important? Kristen Adams | Naked Lime | Marketing
and Advertising Sales Consultant | KAdams@nakedlime.com Money spent
Customer expectations Communication is key
- Slide 17
- OEM Programs Kristen Adams | Naked Lime | Marketing and
Advertising Sales Consultant | KAdams@nakedlime.com
- Slide 18
- Overview of Offerings Kristen Adams | Naked Lime | Marketing
and Advertising Sales Consultant | KAdams@nakedlime.com Co-op
programsApproved vendor lists Ready-to-go messages
- Slide 19
- General Pros & Cons OEM compliant OEM relationship Limits
who they will contact OEM database, not dealership database
OEM-focused branding Kristen Adams | Naked Lime | Marketing and
Advertising Sales Consultant | KAdams@nakedlime.com
- Slide 20
- Why Should I Care About the Cons? Bring customers to your
store, not just any OEM store Kristen Adams | Naked Lime |
Marketing and Advertising Sales Consultant | KAdams@nakedlime.com
You decide your customers Could you be recapturing more customers?
Could you be sending less direct mail vs. email marketing?
- Slide 21
- Best Practices Kristen Adams | Naked Lime | Marketing and
Advertising Sales Consultant | KAdams@nakedlime.com
- Slide 22
- Best Practices Have a process for cleaning the database Email
collection is imperative! No more email blasts & blanket
mailers Shy away from using a CRM tool for all of your marketing
Stay in contact but only with relevant, targeted messages If using
an OEM program, find another way to fill the gaps Kristen Adams |
Naked Lime | Marketing and Advertising Sales Consultant |
KAdams@nakedlime.com
- Slide 23
- Identifying a Good Provider Kristen Adams | Naked Lime |
Marketing and Advertising Sales Consultant | KAdams@nakedlime.com
Open ROI reporting Customizable Creates strategy from clean data
Look for a partner, not a vendor Service, not tool
- Slide 24
- Best Types of Services Kristen Adams | Naked Lime | Marketing
and Advertising Sales Consultant | KAdams@nakedlime.com Data-driven
strategy Regular reporting and strategy meetings Proactive Listens
to you
- Slide 25
- Q & A Session Kristen Adams | Naked Lime | Marketing and
Advertising Sales Consultant | KAdams@nakedlime.com
- Slide 26
- Contact Info Full Name: Company: Job Title : Email: Kristen
Adams Naked Lime Marketing Marketing and Advertising Sales
Consultant KAdams@nakedlime.com Share an important takeaway you
received from this session using hashtag #DD17 for a chance to win
an iPad.