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Your search for ambient media ends here
www.khushiadvertising.com
20
04 • Began with Off-screen ads in
multiplex & malls in Ahmedabad
20
06 • Expanded footprints within Gujarat in
Baroda, Rajkot and Surat.
20
08 • Acquired 1st mall ad rights outside
Gujarat in Nagpur
20
09 • Entered in cinema onscreen business
with slide rights. Offices opened in Mumbai, Hyderabad & Kolkata.
20
10
• Started acquiring Ad Film rights
20
13 • Khushi Advertising became
“Khushi Advertising Ideas Pvt. Ltd. “
20
14 • Transformed into ambient media
solutions provider with a clients base of 300+ & 26 offices in India
20
15 • Acquired Amritsar, Chandigarh & Surat
Airport exclusive rights. Expanded to 28 Offices
1Largest Cinema
Advertising & Mall Branding agency in
India 200+200+ Head-Count. 60+ Operations &
Execution team
3030 offices in 30 cities to service national / regional campaigns
300+300+ Leading Brands
& many more regional clients
Khushi Journey - At a glance
www.khushiadvertising.com20
16 • Forging on to become a leading
ambient media agency in India. New Offices & acquisitions in pipeline
Footprints
www.khushiadvertising.com
1. MUMBAI2. PUNE3. AURANGABAD4. NAGPUR5. NASHIK6. GOA7. AHMEDABAD8. BARODA9. SURAT10. RAJKOT11. DELHI12. CHANDIGARH13. AMRITSAR14. LUDHIANA15. LUCKNOW16. KANPUR17. JAIPUR18. JODHPUR19. BHOPAL20. INDORE21. RAIPUR22. KOLKATA23. BHUBANESHWAR24. SILIGURI25. HYDERABAD26. VIZAG27. VIJAYWADA28. BENGALURU29. CHENNAI30. KOCHI
What we do
www.khushiadvertising.com
• Across 2500+ multiplex screens & 5500+ single screens in India
Cinema Advertising
• 100+ unavoidable branding spaces across best malls, airports & other ambient avenues in IndiaBranding
• We create memorable brand experiences across 1000+ popular avenues having affluent footfalls
Experiential Marketing
• We ideate & execute ambient innovations to leave a lasting impressionInnovations
Cinema AdvertisingA MEDIA-MIX THAT ADDS EFFECTIVE REACH, IMPACT & BETTER ROI.
Over 2500+ multiplex screens & 5500 + single screen cinemas to choose from
ADD RELEVANT REACH & IMPACT IN YOUR MEDIA PLAN
CINEMA AS A MEDIA-MIX• Improves results of TV, Radio, Print & Digital campaigns
• Opportunity to advertise first in cinemas
followed by WTP
• Grabs undivided attention from captive audience
• Gets you the TV Ad-Avoiders to see your ad
• Gives Big Impact & incredible sound to your TVC
• Targets your regional or national customers
• Reduces spend wastage as you can select relevant cinemas in your universe
• Offers all language movies & adds effective reach
in the media plan
• Connects & engages with the target audience
• Cinema, mixed with your campaigns increases ROI.
Onscreen Ad Options• Mute Slide: 10 seconds
• CineRadio: 10/20 seconds
• Ad Film: 20/30/40/60 seconds
www.khushiadvertising.com
BrandingIMPRESS YOUR CUSTOMERS IN THE SPENDING MOOD
Over 100 ambient spaces to choose from
Shopping Malls
www.khushiadvertising.com
Branding Options in Malls
• FAÇADE HOARDING.
• FRONTLIT
• BACKLIT
• DROP DOWN
• GLASS FAÇADE
• STEP BRANDING
• ESCALATOR BRANDING
• LIFT DOOR BRANDING
• FLOOR BRANDING
• PARKING BRANDING
• SCROLLERS
• BACKLIT STANDEE
• FLEX / CUTOUT STANDEE
• REST ROOM BRANDING
• 70% of affluent adults visit malls twice in a month
• On an avg, shoppers spend more than Rs. 5000 per visit
• Average time spent per mall: 75 minutes
• Long dwell times gives activeshoppers extended exposure timeto advertising displays.
• Target consumers who are in the“buying mode.”
• Mall displays are strategicallypositioned at eye level, in a clean &good ambience
Shopping Mall Advantage
“Influence and engage with the affluent shopper’s throughout the year with best shopping malls across India.”
Facade - High Impact media
DROP DOWN
LIFT DOOR BRANDING
PARKING BRANDING
Other spaces in malls
ESCALATOR BRANDING BACKLIT
SEAT BRANDING
POPCORN CONE BRANDINGREST ROOM MIRROR BRANDINGFLEX / CUTOUT STANDEE
TICKET JACKET
Branding options in Multiplexes
LIFT BRANDING
www.khushiadvertising.com
Target millions of affluent flyers
Bang-on positioning of the media ensures eyeballs
Regular Business travellers
Tourists
Local HNI’s & the affluent
Others: (NRI & Foreign tourists)
HNI’s & affluent: 75 % are aged 18 to 50
Flexible booking periods from 30 days to one year
Exciting branding units at major airports
Branding options at airports
Most preferred media options:
• L.E.D Backlit Hoardings• Trolleys• Activation spaces• Tags & Boarding Pass• In-Flight options
www.khushiadvertising.com
Exclusive rights of Amritsar & Chandigarh Airport
Exclusive Trolley branding rights at the Surat airport
AMRITSAR LED Spaces located at the Arrival & Departure routes
CHANDIGARH Spaces strategically located inside the airport
CUTOUT / STANDEES SENSOMATIC
PILLAR BRANDINGTENT CARDSPROMOTION SPACE
FLOOR BRANDING
Branding Options in Hyper-Markets & Departmental StoresAdvertise & swing the shoppers purchase decisions to your favor
www.khushiadvertising.com
Trail Rooms
Washroom Door Branding
DanglerStandee Latte art Wall Visuals
Tent Card Product Display / Activation Tray Mat
Branding Options in Coffee Shops
Experiential Marketing
Media Vehicle Strength Analysis
www.khushiadvertising.com
Achieve results with the most powerful media-vehicles
“CINEMA & Experiential Marketing”
MEDIA VEHICLE
SEE HEAR FEEL SMELL TOUCH LIVE ENGAGEMENT WITH TG
INSTANTREACH
Frequency IMPACT Detailing
PRINT J L L L L L J J J J
TV J J K L L L J J L L
RADIO L J L L L L J J L L
OUTDOOR J L L L L L J J J L
ONLINE J J K L L K J J L J
CINEMA J J J J J J L L J J
EM J J J J J J L L J J
Experiential Marketing & Cinema clearly wins over all media vehicles with an overall ability to raise complete awareness by triggering all senses i.e Eyes, Nose, Ears, Smell, Touch & feel, thereby completely impressing the targeted audience.
www.khushiadvertising.com
Result / ROI Deployment Our Plan Ideation Our Insight Brief
Inform & Excite them
Entice & Infuse Interest
Stir-up Desire
Get Them
Mix “Experiential Marketing”& add better ROI into your media plan
= = Process = =
Product Sampling at multiplex
Sampling in Multiplex auditorium
Product Sampling at multiplex Product Sampling at Crossroads
We chat Activity in Multiplex Foot Ball Activity in Mall
CONNECT, ENGAGE, ACTIVATE TO CREATE MEMORABLE EXPERIENCES
www.khushiadvertising.com
Product Display Multiplex
Car Display in Mall
Product Display Mall Product Display Multiplex
Car Display in Mall
CONNECT, ENGAGE, ACTIVATE TO CREATE MEMORABLE EXPERIENCES
www.khushiadvertising.com
Lucky Seat Concepts in Cinemas
Experiential Avenues
www.khushiadvertising.com
Cafes / QSRS /Restaurants
DepartmentalStores
Hypermarkets
Book Stores
Gymnasiums
Transit Media
Entertainment
Corporate Parks & ATM
Innovations
Huge Logo Cut-out
Huge Mobile Entrance Cut-out
Huge Cut-out InnovationSTILT WALKER INNOVATIVE ACT
Lenticular Standees
Khushi team consists of young & experienced professionals from theadvertising, marketing & media industry.
Khushi has more than a decade-long experience in providing relevant& innovative ambient media solutions
Our own 60+ operations team executes & monitor your campaignacross our 30 offices in India
Leading corporate, retail clients & media agencies prefer Khushi forour accurate planning, authentic & prompt service.
Trust Khushi
www.khushiadvertising.com
Corporate Clients
Ecommerce & Healthcare
Automobiles & Education
www.khushiadvertising.com
Direct Retail Clients
Education & Electronics
Travel & Hospitality
www.khushiadvertising.com
www.khushiadvertising.com28 Offices I 175+ Professionals I 300+ Brands
Cinema Advertising I Branding I Experiential l Marketing I Showbiz I Innovations
www.khushiadvertising.com
Thank
www.khushiadvertising.com
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