Keys to Improving Your Collections Process

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Does your company employ a sound strategy for collections? Could it use some tweaking? Are you panicked everyday waiting for receivables to appear? Follow these key strategies before, after and during your sales process to improve your collections.

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Key Stepsto ImprovingCash Collections

Hennessey

CAPITALGrowth Capital. Financial Wisdom.®

Financial Spectrum

Seed CapitalAngel Investment

early stage equity investment

Venture Capital

early/mid stage equity investment

Asset-Based Finance

early/mid stage debt facilities

SBA Lending

mid stage debt facilities

Equipment Finance

asset specific mid/later stage

financing

Conventional Bank Lending

later stage debt facilities

Start-Up Rapid Growth Maturity

Factoring

• Simple way to access cash tied up in A/R• Leverage up to 90% of invoice value• Use for specific invoices or specific customer• Can be used in conjunction with current bank

facility• Cost is based on percentage of sales• Combine with business resource services

- Credit, Collection and Treasury Management• Provides additional level of invoice management

Steps to Improve Cash Collections

The The Sale Sale

Before

During

After

Key Steps - Prior to the Sale

• Understand competition and value of your product

• Know your customer AND your customer’s customer

• Develop risk tolerance level

• Be prepared to say “NO!”

Collections in Action

Who is the end customer? • Selling to a municipality – understand the

processes and potential “red tape”• Auto supplier – understand the supply chain and

how industry trends or news may impact your payment cycle

Consider your risk level • $100k sale 20% profit margin- $20K contribution• $80k loss results in $400k of new sales at 20%

margin

• Ask around town

• Don’t be afraid to negotiate and be creative

• Set the rules of engagement– Structure – Pricing

• Be upfront and honest

Key Steps - During the Sale

Talk to your Customer

Don’t be afraid to ask • Down payment: historically received 20% down,

needed 40% due to bank restrictions• Company was rewarded, due to exceptional

customer service and valued relationship

Terms• “Cash in” needs to match “cash out”• Payment terms can be based on

progress/milestones accomplished on a project instead of payment upon completion

Key Steps - After the Sale

• Develop and follow your process

• Consistent internal and external communication

• Build a relationship with your customer

• Recognize and understand the red flags

• Know your leverage points

Collections in Action

Relationships• A/P may be willing to give you “behind the scenes”

insight, if a solid relationship has been built

Delayed payments - be cautious • Requests to pick up a check in person • Arriving unannounced • Ask for credit card payment

Leverage• Tooling supplier - hold up shipments, lien filings• Staffing - stop sending people

Credit Resources

• Dun & Bradstreet – provides commercial information on businesses.

• Moody’s – provides credit ratings, risk analysis and research

• Hoover’s Inc.– provides information primarily on publicly held companies

• Bernard Sands – provides information on companies in the retail industry

• Ansonia Credit Data – Co-op for credit information, members provide their credit history to be shared

Credit Resources

• TransCredit – provides information on the transportation industry

• Experian – known for personal credit reports but also provides information for businesses

• Yahoo Finance – business news and credit information, primarily on publicly held companies

• Business Capital Risk Control Services – provides background information on businesses and individuals

Questions?

Thank YouMike Semanco

President & COO

Hennessey Capital

MSemanco@HennesseyCap.com

248.658.3201

Candace Pavliscak

Senior Vice President

Hennessey Capital

CPavliscak@HennesseyCap.com

248.658.3204

Learn more and contribute at: HennesseyCap.com/CapitalConversations.

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