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Phil GaultClient Services Directorphil.gault@spongegroup.com
(+44) 20 7612 1910Twitter: @spongemobile
Connected Things Disconnected Things
Connected Things Isolated Things
Ingredients for interaction
Insight
Personalisation Context
Snacking Sharing
Integration
• Experiences not channels• Bring something new• Create bigger wholes
Incremental
• Conversation starters• The second action• Clear end-points
Intensity
• Extend brand role• Be where you’re needed• Evolve fast
Ingredients for interaction
Insight Integration
Incremental Intensity
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