KAED - TVA 2015 Best Practices Conference Kate McEnroe 770.333.6343 kate@katemcenroe.com

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The Art of Business Location

KAED - TVA 2015 Best Practices Conference

Kate McEnroe770.333.6343kate@katemcenroe.com

©Kate McEnroe Consulting 20152

Remember this process

Create the search area

Fatal Flaws

Compare

Visit

$$$

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Small Populatio

nSize

Fatal Flaws

High $alarie$

Low EducationAttainmen

t

Competitors

LogisticsLimitation

s

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I Bet You Want to Talk About

Right to Work

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Where am I most vulnerable of

all?

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Using Data to

Overcome Data

Platitudes

Data

Information

Wisdom

Knowledge

Make up

Look up

Interpret

Create

Platitudes

Data

Information

Knowledge

©Kate McEnroe Consulting 20157

You

Your State Average

The National Average

Your Competition

0 1 2 3 4 5 6 7 8 9

Three MissedOpportunities

Comparison to State Averages

Indiscriminate Superlatives

Comparison to the Past

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Relevant Geography

Great Employer Lists

Local Salary Examples

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You probably want to talk about this too:

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Sometimes only a story will do

TO Survive you must tell stories Umberto Eco

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Aren’t aboutYou Winning

Are aboutThem Winning

STORIES

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Aren’t aboutThe Announcement

Are aboutWhat Happened

Next

STORIES

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Everyone Looks Happy on their Wedding Day!

?

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Leave a Legacy

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Or at least don’t leave a mess

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Here is where Best

Practices Are Born

From Stephen Covey

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THINK THIS

NOT THIS

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©Kate McEnroe Consulting 201520