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ProjectDeveloPmentPresentation
julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:1/32
P r o j e c t D e v e l o P m e n t
mY oBjective julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
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my objective:my purpose of developing a series of principles and guidelines is to help make transportation and traveling a smoother and friendlier experience with the help of properly designed signs and maps. universal symbols and guidelines allow users to become accustomed to familiar signs and symbols. experiences can become less excruciating and more productive and enjoyable.
PrinciPles julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:3/32
t h e P r i n c i P l e s o f a s u c c e s s f u l w + s s y s t e m
PrinciPles julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:4/32
functional:in order for W+s systems to be functional, they must be understandable. users depend on W+s systems to help them find their way and without proper communication cues; they are useless when they should be useful. information should be clear, accurate and presentable to different types of users (first-time and everyday users).
* unDerstanDaBle, useFul, eFFective, DePenDaBle, ProPer, accurate, Functional
PrinciPles julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:5/32
recognizable:W+s systems should be recognized as nothing else but a distinct wayfinding system in any giv-en location. users should be able to differenti-ate these systems aside from different signs as they serve an important role in any given envi-ronment. they must be recognizable from any distance, near or far and placed in distinct posi-tions. Distinct aesthetic and appropriate design values are important in this role.
* PercePtiBle, recogniZaBle, Distinct, DiFFerentiateD, clear
PrinciPles julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:6/32
stanDarDizeD:it’s important that wayfinding and signage sys-tems are cohesive and are standardized in a specific setting, yet they must be distinctive. consistency in design allows users to visually group signage together in order to easily com-prehend wayfinding signs from other signs. standardization allows for ease of use and en-sures the user that they are following the cor-rect direction through the connected signage.
* stanDarDiZeD, consisten,t Distinctive, cohesive
c o m P r e h e n D c o n n e c t e D
PrinciPles julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:7/32
aesthetic:When it comes to wayfinding, form follows function, but form is equally as important. it’s important that wayfinding and signage can function with simple yet critical verbal and non-verbal elements. it’s the design and aesthetic that can make it even more functionable. With appropriate aesthetic choices, signs can appear more legible, readable and comprehensible.
* aesthetic, Form, Function, elements
PrinciPles julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:8/32
simPle:less is always more. W+s systems must be easily recognized, understood and grasped in a matter of seconds. the simpler the design, the more comprehensible and effective the sign is.
* less, simPle, comPrehensiBle, eFFective,unDerstooD
PrinciPles julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:9/32
universal:all first-time and everyday users should be able to dissect and understand W+s systems universally. this allows our multilingual users to feel comfortable and accustomed to different environments with the same or similar visual and communicative understanding of signage through a universal system regardless of loca-tion, city or country.
* universal, gloBal, similar, comFortaBle,accustomeD, location
DeliveraBles#1
julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:10/32
D e l i v e r a b l e# 1
U n i v e r s a l _
– s U C e s s F U l W + s s Y s T e M s a r e U n i v e r s a l –
ToronTo Union STaTion, ST. andrew STaTion
a l l F i r s T - T i M e a n d e v e r Y d a Y U s e r s s h o U l d b e a b l e T o d i s s e C T
a n d U n d e r s Ta n d W + s s Y s T e M s U n i v e r s a l lY. T h i s a l l o W s o U r
M U lT i l i n g U a l U s e r s T o F e e l C o M F o r Ta b l e a n d a C C U s T o M e d
T o d i F F e r e n T e n v i r o n M e n T s W i T h T h e s a M e o r s i M i l a r v i s U a l a n d C o M M U n i C aT i v e U n d e r s Ta n d i n g
o F s i g n a g e T h r o U g h a U n i v e r s a l s Y s T e M r e g a r d l e s s o F l o C aT i o n ,
C i T Y o r C o U n T r Y.
ToKYo MeTro, JaPan
U n i v e r s a l g l o b a ls i M i l a r C o M F o r Ta b l e a C C U s T o M e d l o C aT i o n
Design guiDelines julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:17/32
D e s i g n g u i D e l i n e s
Design guiDelines julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:18/32
1. branDing + stanDarDization
2. graPhic information / verbal
/ language, legibility, fonts, size,
/ *non-verbal
/ *Pictograms
3. colour + layout
Design guiDelines julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:19/32
1. branDing + stanDarDization
w+s systems shoulD always follow a branDing guiDe or stanDarDiza-
tion in accorDance to an existing guiDeline set-uP by an organization
anD it’s corPorate branDing stanDarDs. in settings with no fixeD
Design guiDe, a system shoulD be set uP for that of any w+s system.
branDing guiDes for w+s systems shoulD contain:
branDing basics: Definition, PurPose, Positioning
/ a list of situations where the branD anD symbols coulD
anD cannot be useD
/ tone anD use of worDs relateD to the branD
visual elements: sPecific colours, Dimensions, lines, accents, branD
signatures anD image styles, tyPograPhic elements
branD basics: aPPlication of branDing to signs
focus: consistency, stanDarDs
Design guiDelines julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:20/32
2. graPhic information
verbal information (tyPograPhic)
language, legibility, fonts, size, griD+hierarchy
/
non-verbal information
PictograPhic
PictograPhic symbols: PictograPhs, glyPhs or symbols are useD to
fulfill comPlex functions. they are useD to Prohibit hazarDs, iDen-
tify things, or Deem actions.
verBal inFormation: tYPe, siZe, colour, griD, legiBilitY, hierarchY
non-verBal inFormation: Pictograms, sYmBols
What’s next? julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:21/32
w h a t ’ s n e x t?
What’s next ? julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:22/32
before:
/ wayfinding + signage system for tel, 4th floor
/ 1. specification book / 2. map / 3. vinyl installation
/ challenges ?/ solution ?
What’s next ? julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:23/32
after:
/ wayfinding + signage system for sheridan
/ 1. specification book (design guidelines) / 2. map / 3. *“applied” installation in scaet
/ universal system / pictograms
*
Dot’s universal Pictograms, 1974
sheriDan’s Pictogram
What’s next ? julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:29/32
Dot’s Pictograms:
/ Dot = united states Department of transportation
/ set of 50 pictograms, designed for travel wayfinding + signage
/ research, surveyed + sourced international pictograms / tokyo international airPort, 1972 olymPic
games in munich
/ criteria: legibal, internationally recognizable, resistant to vandalism
/ near universal acceptance
timeline julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:30/32
t i m e l i n e
Timeline Julie Do#209655259
Design WorkshopFA/YSDN 4004 6.0Section BProf: Zab HobartDecember 2011
The Principles of a Successful Wayfinding& Signage System
Page #:9/10
RESE
ARCH
+ P
LANN
ING
DESI
GN I
MPLE
MENT
ATIO
N:
WEEK 1 JANuARy 3
WEEK 2 JANuARy 10
WEEK 3 JANuARy 17
WEEK 4 JANuARy 24
WEEK 5 JANuARy 31
WEEK 6 FEBRuARy 7
WEEK 7 FEBRuARy 14
WEEK 8 FEBRuARy 28
WEEK 9 MARCH 6
WEEK 10 MARCH 13
WEEK 11 MARCH 20
Refine List of:
/ Principles to a Suc- cessful Wayfinding + Signage System/ Principles of Suc- cessful Design for Wayfinding + Signage Systems
DUE: January 10
DUE: January 17
Refine List of:
/ Universal Pictograms + Symbols
DUE: January 31
/ analysis of TEL building
/ define list of questions for TEL poll
/ start questionnaire + online polling
/ continue to conduct questionnaire + online polling - TEL building, 4th floor classrooms, hallways
DUE: January 31
/ continue to conduct questionnaire + online polling - TEL building, 4th floor classrooms, hallways
/ gather images for Deliverable #1 (poster)
/ write copy for Deliverable #1 (poster)
/ design poster side #1 / start design poster side #2
/ continue to design poster side #2
/ print poster
DUE: January 31
/ in-class presentation on project development to date
DUE: March 13
/ final project due
/ design final presentation
WEEK 12 MARCH 27
DUE: March 20
/ final project presentations, part one
DUE: March 27
/ final project presentations, part two
/ work on in-class presentation
DUE: February 28
DUE: February 28
DUE: February 28
READINGWEEK
DUE: March 13
/ gather images for Deliverable #2 (book)
/ write copy for Deliverable #2 (book)
- develop style guide, branding,
/ design book / print book
/ make illustrations for Deliverable #3 (map)
/ design map
/ print map
/ gather signage info.
/ SCAET photoshoot
/ photoshop final images
/ finalize
/ design book
/ design map
/ photoshop final images
thank You! julie Do#209655259
Design WorkshoPFa/YsDn 4004 6.0section BProF: ZaB hoBartjanuarY 2012
the PrinciPles oF asuccessFul WaYFinDing& signage sYstem
Page #:32/32
t h a n k y o u !
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