View
16
Download
1
Category
Preview:
Citation preview
J.R. Watkins Marketing Policy
For Independent Watkins Consultants
WMP0115 • The J.R. Watkins Co. • Winona MN, 55987 • Printed in US • 01/15JRWatkins.com
Crafted in the USA Since 1868 ... Naturally.TM
J.R. Watkins Marketing Policy
For Independent Watkins Consultants
Introduction
You Play an Important Role
About Multiple Marketing Channels
The Two Sides of Your Business
Selling Efforts Should Be Person-to-Person and Mostly Local
Sponsoring Efforts Can Include Some Online Promotions
Discuss Your Marketing Plan with Your Leaders
What’s Included in “Online and Print Marketing”
Key Concepts
Section 1: Brand IntegrityTrademarks and Copyrights
Content Usage Requirements
Using J.R.Watkins Content
Copyright and Attribution
Restrictions on Trademark Name Usage
Logo Usage Requirements
Marketing Request Form
Section 2: Online Marketing
E-mail, Text Messages & Faxes
JRWatkins.com e-Consultant Website
Social Media Marketing
Watkins Corporate Facebook Pages
Independent Consultant Personal Facebook Page
Independent Consultant Personal Business Facebook “Fan” Page
External Websites
Other Online Marketing RequirementsDomain Names and URLs
Domain Name Redirects
Search Engines
Chat Groups and News Groups
Online Video and Audio Postings
Section 3: Print and Broadcast Media
National Advertising
Local Advertising
Telephone Directory Listings
Broadcast Media (Radio & Television)
Section 4: Other RequirementsPromotional Items
Earning and Income Claims
Product Claims
Cookies
Watkins Collectables
Media Interactions and Inquiries
Section 5: Disclaimers
Section 6: Violation of Policy —Fines
APPENDIX A
Recommended