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Presentation of Johnny Rockets Franchise Program
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It’s a Great Day at Johnny Rockets!
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Who is Johnny Rockets?
on the belief that everyone deserves a place where they can escape from
today’s complicated world and experience the FOOD, FUN, and FRIENDLINESS
reminiscent of feel-good Americana.
Founded June 6, 1986 on Melrose Avenue in Los Angeles,
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Who is Johnny Rockets?
• Annual Sales in excess of $250 million
• 254 Restaurants Open – 47 Corporate Operated
– 172 Domestic Franchised
– 35 International Franchised
– 29 States / Districts
– 10 Countries
– 9 Cruise Ships
– 13 Casinos
– 19 Amusement Parks
– 5 Airports
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2006 Winner of the Nations
Restaurant New’s
Prestigious “Hot! Again” Award!
Who is Johnny Rockets?
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The Johnny Rockets Brand is recognized by many...– Ranked No. 1 Full-Service Hamburger Restaurant in
Entrepreneur Magazine's Annual Franchise 500 listing 2006.– Top 10 Best Family-Friendly Restaurant in...
• Philadelphia• San Francisco• Atlanta• New York
– Top 10 Hamburger in...• Los Angeles• Atlanta • Miami • Columbus • Rhode Island
– Voted Best Fries in Atlanta– Voted Top 10 Place for Kids (Orlando!)
Who is Johnny Rockets?
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Why Johnny Rockets...
• Speed of Service• Quality Food• Entertainment• Attentiveness to Guests• Simplicity of the Brand
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Why Johnny Rockets...Speed of Service
• Johnny Rockets delivers a full service restaurant experience, complete with dancing servers, while meeting quick service time expectations.
“Not only were my burger and fries undeniably the
best I have enjoyed in the Boston area they were
delivered in record time.” Owen Duff, Bedford MA.
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Why Johnny Rockets...Quality Food
• PARTNERED with Nationally recognized high quality brands.
• Our HAMBURGER patties are a full 1/3 lb. of fresh never frozen 100% ground beef, seasoned and grilled to perfection.
• Our SHAKES and MALTS are hand-dipped with ice cream that’s made especially for Johnny Rockets.
• Our AMERICAN FRIES are served fresh and hot out of the fryer. No heat lamps and no waiting!
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Why Johnny Rockets...Entertainment
From DANCING servers who know the secret behind getting ketchup out of the
bottle, and tabletop JUKEBOXES that
still belt out tunes for a nickel, to the
authentic MALT SHOP décor, JOHNNY ROCKETS
offers your Guests an ENTERTAINING and delicious trip down memory lane.
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Why Johnny Rockets...Attentive to our Guests
• Say “Hello” and “Goodbye” to everyone passing through our doors.
• Serve the freshest, highest quality, simple All-American fare.
• Cheerfully serve guest promptly in a sparkling clean restaurant.
• Always dance on the half hour, twirl straws and serve ketchup with a smile.
• Handle Guests needs right here and now.
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Why Johnny Rockets...Simplicity of the Brand
Simple menu featuring delicious
all-American Classics
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Easily adapts to fit many venues and layouts
Why Johnny Rockets...Simplicity of the Brand
• Casinos
• Cruise Ships
• Malls
• Airports
• Street Fronts
• Food Courts• Amusement Parks
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• Franchise Communications– Franchise Extranet
• Pricing Data• Sales Seasonality
– Quarterly Conference Calls– Bi-Annual Franchise Conferences– Franchise Road Shows
• Purchasing / Product Specification• Guest Feedback Systems• Interactive Guest Surveys• Marketing / Promotional Design Assistance
Why Johnny Rockets...Franchisee Support!
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What our Guests are saying….
Very impressed with the food, the waiter was friendly and attentive, and the dancing was a great addition to overall vibe!
I am a first time customer 41 years old...so I have eaten a good deal of food in my life...the Route 66 Hamburger has got to be the best I have ever tasted. Unbelievable. I will be back for more!!
It was awesome! I went there in a not so good mood and the light and cheery staff made me
feel alive!
My first Johnny Rockets experience was the best, and I plan on bringing my family there to dine many times as well. Thank You.
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Johnny Rockets by the Numbers
• Franchise Fee: $49,000
• Term: 10 Years with Two (2) 5yr Options
• Construction Range: $634,000 - $980,000
• Royalty Fee: 5% of Gross Sales to $2.5M 7% Above $2.5M
• Marketing Fund: Up to 3% of Gross Sales
• Manager Training: 4 Weeks at Certified Trng Restaurant
• Opening Aid: 5 Person Team for 10 Days
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Dave Eberle
Sr. Vice President, Franchise Sales & Development
Office: (949) 643-6192
Franchise Opportunities Hotline: (949) 643-6186
Email: deberle@johnnyrockets.com
Contact Information
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