Jeopardy Game 2008

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WyEn.Biz Jeopardy!

Marketing Jeopardy!Marketing Jeopardy!

Consumers

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Global Organizations

Financials Market segments

Wild Card

Need recognition

First step in the

consumer-decision making process

Cognitive dissonance

What is an inconsistency between value and consumer opinion called?

Culture

What is the set of values,

norms, or attitudes that

shape behavior?

Self Actualization

What is the highest need in

Maslowe’s Hierarchy of

Needs?

Global Marketing

What is targeting markets

throughout the world?

Multinational Corporation What is a business

that operates between national

boundaries?

Industrializing Society

What is the 4th phase of economic

development?

WTO

What is a organization

formed to assist with

global transactions?

Offers funding up to $10,000

What is the Wyoming Women’s Business Center ?

Intangibility

What is the

difference between a product

and service?

DAILYDAILYDOUBLE!DOUBLE!

Introductory, Growth, Maturity, Decline

What are the four

stages of a product life

cycle?

Idea Generation

What is the first step in

new product

strategy?

Assets = Liabilities + Owner Equity

What is the balance

sheet equation?

Mark-Up

What is adding a

percentage to base price?

Penetration Pricing

What is charging a low price to reach

mass market?

DAILYDAILYDOUBLE!DOUBLE!

Predatory Pricing

What is charging a low price to drive

competitors out of

business?

What is a subgroup of

people?

Market Segment

Geographic segmentation

What is segmentin

g by location?

Psychographic Segmentation

What is segmenting

by psychological characteristi

cs?

Secondary data

What is data that is already available

?

Sample

What is a subset of a

larger group for

survey purposes?

Commercialization

What is the final step in

new product

development?

Marketing Channel

What is a business structure through which

products flow?

Marketing Plan

What is the best way to

project marketing

needs?

Self-Actualization

Self-Esteem

Social

Safety

Physiological

Final Jeopardy

Final Jeopardy

Response What is Maslowe’s Hierarchy of

Needs?

Thank you forplaying...

Jeopardy!