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Slides from Jason Brush's SXSW 2013 presentation.
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Filmmmaking as User Experience Design
#FilmAsUX
Jason Brush / @jasonbrush / http://www.POSSIBLE.com
User Experience:
The design of experiences created and shaped through technology.
See: Marc Hassenzahl (http://goo.gl/pP53d)
Our medium is behavior.
— Robert Fabricant
USER EXPERIENCE
DESIGN
Human Computer Interaction
Interaction Design
Human Factors
Visual Design
Information Architecture
Architecture
Content Industrial Design
Sound Design
Dan Saffer@odannyboy
Interaction design is about shaping digital things for people’s use.
— Jonas Löwgren
Art pushes the limit of human experience and language for its own sake, while Design might do this but only to humanize and integrate people’s lives in the context of an economy.
— Roberto de Vicq de Cumptich
User Experience ⇔ Content
Delivering media
Enhancing media
Connecting media
Facilitating user contribution
Mechanical reproduction of art changes the reaction of the masses toward art.
— Walter Benjamin
Industry → Commerce
Commerce → Reproduction
Entertainment Industry
Reproduction → Technology Standards
Technology ⇔ Business
STANDARDS
photo: Robert Scoble
photo: HackingNetflix
Technology ⇔ Craft
71% [of ‘House of Cards’ viewers say] they meant to watch just an episode or two and then wound up watching more.
— Daily Variety, Mar 7 2013
Mental models are what people really have in their heads and what guides their use of things.
— Don Norman
A AA
A
Designer UsersSystem
= =
[Filmmakers] craft a story, making sure that we’re creating the experience specific[ally] that we want the audience to have.
— JJ Abrams, on how film & TV differ from gaming
Expanded cinematic mental models:
Experiencing the same story with different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)
Expanded cinematic mental models:
Experiencing the same story with different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)
Expanded cinematic mental models:
Experiencing the same story with different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)
Expanded cinematic mental models:
Experiencing the same story with different media.
Adapting content to different platforms.
Adding interactivity.
(just to start...)
Development Pre-production Production Post Distribution
Understand Observe
Visualize
Evaluate Prototype
Implement
Design Process (Stanford d.School)
Development Pre-production Production Post Distribution
+Assessing constraints, platforms, user behaviors, creative opportunities
Layering design thinking into the film authoring process
Constraints
Production ☛ what the camera can capture
Post-production ☛ how captured media can be manipulated
Distribution ☛ how people see the film
Platforms
Services
Infrastructure
Applications
Mental Model
User Journeys
Interaction Patterns
Micro-Interactions
Why
Who
What
Where
When
How
Theme?
Audience?
Media type(s)?
Platform(s)?
Time-frame?
Interactions?
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Development Pre-production Production Post Distribution
+Prototyping to assess production needs
Layering design thinking into the film authoring process
Ready-to-hand Present-to-handVS
Development Pre-production Production Post Distribution
+ Evaluating and adjustinghypotheses
Refining specific interactions
Layering design thinking into the film authoring process
Development Pre-production Production Post Distribution
+Observing users, refining interactive elements
Layering design thinking into the film authoring process
Henri-Georges Clouzot:You’ve got to admit, Mr. Godard, that a movie has to have a beginning, a middle, and an end.
Jean Luc Godard:Yes, but not necessarily in that order.
Filmmmaking as User Experience Design
#FilmAsUX
Jason Brush / @jasonbrush / http://www.POSSIBLE.com
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