Jan. 2012 - Hawaiian South Shore Surf News

JANUARY 2012

Wow,Ican’tbelieveits2012!TimeflewbyandIreallyhadagood2011thankstopeoplelikeyouthatsupporteduslastyear.Wereallyappreciatedthesupport andweare looking forward to serving youmore this year.Are youenjoyingtheRoyaltyRewards®membership?Ihopesobecausethisyearwewill havemore prizes and checks for all of you! Remember, themore youshop,themoreyougetback!Wenowhaveover2,000peopleinourrewardsprogramandwegaveover$10,000 inpostcards, checksandprizes toourmembers! For you folks that came in duringDecember, don't forget your "NoPeeking"envelopesareduebackinbeforeJanuary31st,andrememberdon'tpeekinginside!Alloftheenvelopescontainprizes!Everyone is a winner! So howwas yourNewYear's celebration? I just cruzedwith somefriendsandthenwokeupearlierandheadedtoHaliewaShigonMissionforHatsumode. Hatsumode is thefirst shrinevisit of theNewYear in Japan.SomepeoplevisitBuddhisttemples.Manyvisitaremadeonthefirst,second,orthirddayoftheyearasmostpeopleareoffworkonthosedays.Generally,wishes for theNewYeararemade,newo-mamori (charmsoramulets)areboughtand theoldonesare returned to theshrineso theycanbeburned.GrowingupinOkinawa,itwasatraditionforourfamilytovisitashrineonNewYear'seveorday.EventhoughmyfatherisIrishandisfromupstateNewYork,wewenteveryyear.Myfatherrespectedmymother’sbeliefsandalwaysmadesurewedidthetraditionalthingswhenwelivedinOkinawa. IvisitedtheHaleiwaShingonMissononthe1stofJanuary.Wegotblessedfromthepriestandhegaveussomeadvicefortheyearaccordingtowhatwedrewfromthefortunemachine.I’vebeengoingtheirforsometimenowanditmakesmefeellikeIcanstarttheyearoutontherightfoot!

HAPPY NEW YEAR!!!From Hawaiian South Shore

THE NEW FCS MF-1HiFriend,FCSisproudtoannouncethereleaseofthenewFCSMF-1.Havingalreadybeenwellreceivedbytheworld'stopsurfersontheASPTour,theFCSMF-1istheculminationof18monthsofdevelopmentandtestingwith2xWorldChampionMickFanning.SIZE IS POWERThesizeoftheFCSMF-1makesthisfinidealforheavyorpowerfulsurfers.Thelongleadingedgeplusthehighdegreeofsweepangleprovidescontrolwhendrivingoffthebottomorcarvingthroughturnsontheopenface.TECHNICAL PERFORMANCEIncontrasttoitssize,theFCSMF-1feelsfastandlively,why?1.Thefinisconsiderablythinnerthanotherfinstohelpitcutthroughthewaterandaddbitetoyourturns.2.Abeveledleadingedgemakesforsmoothertransitionsbetweenturns.3.IthasTricoilTechnology;inthiscaseacustomizedmulti-axialcarbonframeinsidethefinproducesaflexpatternthatnotonlystoresandreleasesenergy,butprovidesa'whipping'sensationwhenyouperformtightmaneuversoffthetop.

Remember To Bring In That

No Peeking Envelope This Month!

* $100 Gift Card* $50 Gift Card

* $10 Off Your Bill * Triple Points

* And Many, Many More Prizes!

Bring your unopened envelope into HSS in January and open in front of an employee. No tampered or opened envelopes will be accepted.

DON’T OPEN IT! Bring it back with you the next time you visit us in January and open it

in front of one of our employees. We’ll give you the prize inside!

EVERYONE IS A WINNER!

You Could Win...

$10,000

GIVEAWAY!

H e a t h e r Brown does not just use water as a subject for the p a i n t i n g s she exhibits in galleries

around the world, she lives in it. The 36-year-old artist from California has called Hawaii home for 10 years, has surfed for nine and is even a bona fide scuba dive master. If that isn’t enough, she works in her two story house in Maunalani Heights, where she lives with her boyfriend-slash-manager Chris and their 1-year-old English bulldog Marley, and regularly paints in front of a vertigo-inducing view of the Honolulu coastline. The house is bright and open, with surfboards propped up in every corner and gicleés – advanced reproductions of her oil paintings – lining high white walls. The totally unpretentious artist, who is building a name for herself in Hawaii, California, New York and Tokyo for her deconstructed illustrations of surfers and waterscapes, has gone from selling her first painting on eBay for “$30 or $40 bucks” to commanding up to $15,000 for an original piece. The super smiley and laid-back artist talked to FLUX about traveling to tropical destinations, why time machines are superior to teleporters and how she loves sharing a piece of Hawaii with the rest of the world. The more we talked with her, the cool breeze coming in through the window on a perfectly clear Saturday afternoon, the more we realized – the girl has a lot to smile about.

The NaturalistTiffanie Wen, luxhawaii.com

• Won’tstingyoureyes.• It's not cosmetic based so it won't

stainyourclothes.• Notgreasy–noworriesaboutgetting

italloveryourboardandgettingthatslipperyfeeling.

• Noscent.Otherperfumedsunscreensclogspores.

• Fully approved by the new FDAstandards thatgo intoeffect startingJune2012.

• And much, much more! Check outwhatotherbenefitsyougetwithSunBumPro!

NEW Sun Bum Sunscreen

www.heatherbrownart.com and www.heatherbrownsurfartblog.com

Are You Afraid Of Sharks But Still Want To Surf In Some Of The Best Surf Spots That Are Known Surf Invested Waters?

We Have A Solution To Your FearsThe Electronic Shark Defense System (Esds)

ESDS is designed to keepsharks from entering yoursurrounding area. The deviceemits electrical pulses thatinterferewiththesharkssensorysystem while increasing theuser'ssafety.Weighing only 7 ounces, thedevice is small and compactenoughtouseinvariousoceanactivities. The device takes 6hours to fully charge and canlastup to9hoursofuseonasinglecharge.

TheNubsterFinisacenterfindesignedtoeliminatesquirlassociatedwithyourbasicquadridewithoutthelossoffreemovement. It is designedwith a single tab for theabilitytomoveitforwardandbackbasedondrive.TheNubsterFin,deemedbythemedia,as"theguitarpick"duringtheQuicksilver Pro New York contest was the fifth fin KellySlater used on his quad. According toKelly'sreport"thatfifthfinjusttightensandsmoothesthewholethingup"whichisthebasisforthefindesign.Mini rear stabilized / Drive enhancer fin. The fifth fin is now available in future and for SUP. If you find on bigger days your quad seems to be slipping a little try the fifth fin for more stable rides.

Fhe NubsterFin

What's New at Hawaiian South Shore

Not sure if you know this, but we have the largest selection of Futures and FCS! Lots of new demo fins for you to try before you buy, too! Here's a suggestion when you come down to demo some fins: Ride 5 waves with your set of fins, then go back and change your fins to the demo fins and surf. You will feel a big difference. Don't demo fins and ride them your whole session-you need to change out the fins during the session. Every time you go out, the conditions are different and your riding ability changes with your condition that day. So make sure you demo the fins the way I suggest to make a better comparison. Have you ever been at the airport or looked up in the sky and noticed some of the cargo planes? The wings on them are HUGE. The cargo planes are slow moving suckers, so the huge wings help provide a lot of surface area to give the big bird lift. A jet fighter's wings are small and it doesn’t need all the surface area to give it lift. It has speed so it gets lift fast. Those wings are designed for maneuverability in high speed. So fins are similar to wings on an airplane. On small days you need a large fin because the wave doesn’t have power and your board is moving a lot slower. The large fin will give you more lift and get you down the line faster then a small fin. The days the surf is better use a smaller fin. The wave is has more power giving the board more speed. The smaller fins will help with better maneuverability.

Fins Are Like Airplane Wings...

320 Ward Ave 112 Honolulu, HI 96814 Tel (808)597-9055 Mon-Sat 10:30-7:00, Sun Closed

,As of December 18, you have accumulated points, and you are

ONLY points away from earning a FREE reward certificate!

Check Out All The Cool New Stuff At HSS!*

It’s Time To Start Peeking! Details Inside...*

Happy New Year From HSS!*

Ever Notice Fins Are Like Airplane Wings?*

Afraid Of Sharks? We Have The Solution!

POSTMASTER PLEASE DELIVER BETWEEN DEC 26 - JAN 1

PRST STDAUTO

U.S. POSTAGE PAIDROSEVILLE, MIPERMIT NO. 35