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ITS and Hackney
Understanding the User; ITS and Hackney:
Cycle Hackney app- Your phone builds better routes
Moving Session A:1 Understanding the user: applying needs and preferences
Kevin Burke:Senior Transport Planner
London Borough of Hackney
Hackney – setting the scene• 2012 Olympic borough- 257k
pop• 4th highest pop growth in UK –
extra 70,000 by 2041
Obvious implications for Transport but;
• High levels of walking, cycling and public transport (85% commuting)
• Continued need to prioritise walking and cycling and;
• Use of new technology to support growth & regeneration
Hackney as an ICT hub
Hackney Transport Strategy 2014-2024• Cycling - Increase from 7% to 15% (all journeys) - Increase from 15% to 25% Commuter
• Walking
- Maintain at least 40% mode share
• Others: - Increase tree canopy cover from 18% to
25% - Car club within 3 min walk - 100% accessible bus stops- 20 mph borough speed limit - Reduce NOx, PM10s
ITS a key tool in helping us to identify areas where to prioritise resources
ITS and Transport Planning in Hackney
Used primarily as an engagement tool.
• Interactive Transport Map • Cycle counter• Cycle Hackney app
Supported by; - Twitter, Facebook etc- Tailored websites and email – Citizen
Space ,Movegreener, Movebybike, Council website
Hackney Interactive Map
Cycle Counter
-Gateway Feature into the borough - 1st use of digital counter in UK-Raises profile of the route as a key cycling corridor -Daily updates on Council website- Over 2 Million trips since Aug 2013
Number of cyclists yesterday: 4,954Total cyclists since 6 August 2013: 2,118,782
Cycle Hackney app
Why Cycle Hackney?
• Instant and easy feedback from a commonly available medium
• Open source data – code from Atlanta
• Focus on utility journeys• Records our cyclists journeys - Heatmaps - routes our cyclists
going/avoiding • Allows cyclists to report issues,
request improvements• Measures total distances, calories
burnt, CO2 saved• Not a journey planner
Promotion- Launched at Hackney
2014 Cycling Conference
- Staff and local businesses
- Cycle Loan scheme- Pit stop events
Initial heat map
• Key routes well used as expected
but;
• Hackney cyclists avoiding a proposed TfL Quietway route
• Some gender differences
Gender Differences ?Male Cycle Choice
Intra-borough movements
Report feature –Types of Interventions Requested
• Additional cycle parking (residential & commercial)
• Filtered Permeability (traffic free)
• Address poor road surface
• Safer environment • Better crossings
More to do!• Update the app - fix bugs - add ‘near miss’ option• Resolve reports/issues• Publicise It!!! - incentivise -work with local businesses
- Shoreditch Zen project
Thank you for listening!
Contact: Kevin Burke Senior Transport Planner kevin.burke@hackney.gov.ukTwitter@kevburkeie
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