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ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT COURSES SILLABI
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Index
Quantitative Models for Management (3 ECTS) .......................................................................................... 2
Management Foundations and Marketing (3 ECTS) ..................................................................................... 3
Financial Management (3 ECTS) ................................................................................................................... 5
Communication Skills (3 ECTS) ..................................................................................................................... 7
Negotiation Skills (3 ECTS) ............................................................................................................................ 8
International Business (3 ECTS) .................................................................................................................. 10
Global Operations and Logistics (3 ECTS) ................................................................................................... 12
Intercultural Management (3 ECTS) ........................................................................................................... 14
International Finance (3 ECTS) ................................................................................................................... 16
International Global Marketing (3 ECTS) .................................................................................................... 17
E-Business (3 ECTS) ..................................................................................................................................... 19
Entrepreneurship and Networks (3 ECTS) .................................................................................................. 20
International Consulting (3 ECTS) ............................................................................................................... 22
International Human Resource Management (3 ECTS) .............................................................................. 23
Global Business and Management (6 ECTS) ............................................................................................... 25
International Strategy (3 ECTS) .................................................................................................................. 26
International Project (3 ECTS) .................................................................................................................... 27
Research Methods in International Management (3 ECTS) ...................................................................... 28
Research Project Seminar (3 ECTS)............................................................................................................. 29
International Corporate Governance (elective) (3 ECTS) ........................................................................... 30
Advanced International Finance (elective) (3 ECTS) ................................................................................... 32
Marketing Portfolio (elective) (3ECTS) ....................................................................................................... 33
Governance of International Organisations (elective) (3ECTS) .................................................................. 34
Electives from other international master programmes ............................................................................ 35
Lisbon, September 2011
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Quantitative Models of Management
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Lecturer JOSÉ DIAS CURTO
Office INDEG - 2nd floor Phone + 351 21 782 61 00
E-mail: dias.curto@iscte.pt
QUANTITATIVE MODELS FOR MANAGEMENT (3 ECTS)
Objectives / Learning Outcomes
The main objective of the Quantitative Models for Management is to provide the fundamentals in
mathematics and statistics to the students. At the end of the course students should be able to
understand the meaning of real functions and matrix algebra main concepts (Mathematics); they should
also be able to deal with the basic concepts of statistics, namely, descriptive statistics, probability and
distribution theory and statistical inference (Statistics).
Course Contents
Mathematics
1. The real-number system;
2. The concept of sets;
3. Relations and functions;
4. Types of functions;
5. Functions of two or more independent variables;
6. Vectors and matrices;
7. Matrix algebra;
8. The concepts of derivative and elasticity.
Statistics
1. Descriptive statistics;
2. Probability and distribution theory;
3. Statistical inference.
Methodology
The classes take place in computer’s lab room. The theoretical concepts are explained, discussed and
illustrated by using management and economics real applications.
Assessment
A team work: 100%.
Bibliography
1. Alpha C Chiang, Fundamental Methods of Mathematical Economics (3d edition);
2. James T. McClave, P. George Benson, and Terry Sincich, Statistics for Business and Economics
(9th Edition)
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Management Foundations and Marketing
3 of 36
Lecturer Alexandra Fernandes (Module Management Foundations)
Office D421 Phone +351 963249894
E-mail: alexandra.fernandes@iscte.pt
Carmen Lages (Module Marketing)
Office D 422 (Ed II) Phone +351 217903442
E-mail: carmen.lages@iscte.pt
MANAGEMENT FOUNDATIONS AND MARKETING (3 ECTS)
Module Management Foundations
Objectives / Learning Outcomes
At the end of this module students should be able to understand the basic concepts of management.
Course Contents
1. The Challenge of Management
2. Pioneering Ideas in Management
3. Basic Elements of Organization Structure
4. Strategic Organization Design
5. Motivation
6. Leadership
7. Managerial Communication and Interpersonal Processes
Methodology
This module is based on very participative classes in order to infuse reality into the classroom
experience and accustom students to share their own views.
Assessment
Final test 100%
Bibliography
Bartol, K. and Martin, D. (1998). Management (3rd
Edition). Boston, MA: McGraw-Hill.
Module Marketing
Objectives / Learning Outcomes
This is an introductory course in marketing with two main objectives: 1. Comprehension of the main marketing concepts and theories. 2. Ability to use those concepts to design marketing strategies to solve marketing problems.
Course Contents
1. Conceptual Background
2. Environmental and Market Analysis
3. Market Segmentation, Targeting and Positioning
4. The Marketing-Mix
5. Managing The Overall Marketing Effort
Methodology
Resolution and presentation of case studies and articles, and constructive class participation.
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Management Foundations and Marketing
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Assessment
Workgroups 60%
Individual Evaluation 40%.
Bibliography
1. Kotler, P. (2000), Marketing Management - Analysis, Planning, Implementation and Controle
(Millennium Edition, 10th) Englewood Cliffs: Prentice Hall.
2. Dibb, S; Simkin, L; Pride, W & Ferrell, O. (2001), Marketing - Concepts and Strategies, (4th
European Edition). Boston: Houghton Mifflin.
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Financial Management
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Lecturer Luís Laureano (Corporate Finance)
Office D 5.21 Phone +351 21 790 39 61
E-mail: luis.laureano@iscte.pt
Helena Isidro (Module Accounting)
Office D 5.04; TUE & WED 15-16h Phone +351 21 790 34 80
E-mail: helena.isidro@iscte.pt
FINANCIAL MANAGEMENT (3 ECTS)
Module Corporate Finance
Objectives / Learning Outcomes
At the end of this module students should be able to:
1. Know the concept of corporate finance
2. Evaluate investment projects. Students should be able to forecast cash flows, and be able to
evaluate investments with different criteria such as Payback Period, Net Present value (NPV),
Internal rate of Return (IRR) and Profitability Index (PI).
3. Make a robustness analysis of a project, identifying its drivers through a series of
complementary tests: Sensitivity Analysis, Scenario Analysis.
4. Know the meaning and calculate the cost of equity and debt of a firm.
Course Contents
1. Introduction to corporate finance
2. The capital budgeting decision:
a. Cash Flow Estimation
b. Criteria for Investment Selection (Payback Period, NPV, IRR, Profitability Index).
3. Sensitivity Analysis and Scenario Analysis
4. Interaction between investment and financing decisions
5. Cost of equity and debt of a firm.
Methodology
Theoretical explanations and practical examples are used throughout the course, aimed at providing a
basic understanding and capability to use the core concepts of Corporate Finance.
Assessment
Work group 30%
Final exam 70%
Bibliography
1. Brealey, Myers, Allen, 2008, Principles of Corporate Finance, McGraw-Hill, Ninth Edition
(English)
Module Accounting
Objectives / Learning Outcomes
The aim of this module is to learn the basic accounting concepts and financial statements. The course
will help the student to:
1. Understand the need for accounting information
2. Understand the concept of profit and other fundamental accounting concepts
3. Become familiar with the balance sheet and the income statement
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Financial Management
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Furthermore, students will be able to prepare and interpret simple financial statements.
Course Contents
1. The background of accounting
Accounting and the business activity
Users of accounting information
Global accounting standard setters. The IASB and the FASB.
International harmonisation of financial reporting
2. Fundamental accounting concepts and financial reports
The concept of profit and the income statement
The concepts of asset and liability and the balance sheet
The concept of cash and the cash flow statement
3. Recording business transactions and preparing financial statements
Double entry bookkeeping and the accounting equation
Accrual versus cash. Income versus cash flow
The balance sheet and income statement
4. Overview of assets, liabilities and equity
Inventories
Non-current assets and depreciation
Current and non-current liabilities
Equity
5. Financial statements
Preparation of simple financial statements
Interpretation of financial reports
Methodology
Lectures and exercises
Assessment
Exam 80%
Class participation and exercise preparation 20%
Bibliography
1. Thomas, A. and A. M. Ward. Introduction to Financial Accounting. 6th
Edition, 2009. McGraw-
Hill
Collins, B. and McKeith. Financial Accounting and Reporting. 2009. McGraw-Hill
2. Stolowy, H. and M.J. Lebas. Financial Accounting and Reporting. A Global Perspective. 2nd
Edition, 2006, Thomson Learning
3. IASB (2010). International Financial Reporting Standards. www.iasb.org
4. EDP Energias de Portugal - financial report 2009.
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus COMMUNICATION SKILLS
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Lecturer Reinier Starink (visiting professor), &Samhoud Malaysia
E-mail: r.starink@samhoud.com
COMMUNICATION SKILLS (3 ECTS)
Objectives / Learning Outcomes
To develop students’ capacity to communicate in order to improve personal effectiveness and
interpersonal relations
At the end of the course students should be able to:
1. Improve personal communication skills.
2. Make powerful and impactful presentations.
3. Be effective when communicating.
Course Contents
1. Communication tools
2. Presentation skills
3. Specific situations (giving feedback, negotiations, conflicts)
4. Corporate Communication / image.
Methodology
Interactive learning + likely 1 or 2 guest speakers (Corporate communication).
Assessment
Written papers 20%.
Exam 80%.
Bibliography
1. The fifth discipline fieldbook - Senge, Peter (Nicholas Brealey, London).
2. Presenting to win – Jerry Weissman, Prentice Hall.
3. Presentations that persuade and motivate – Harvard Business School Press, Boston, USA.
4. Face-to-face Communications for clarity and impact – Harvard Business Scholl Press, Boston,
USA.
5. Non-violent Communication, a language of life – Marshall B. Rosenberg (2003), A Puddle
Dancer Press Book.
6. 30 minutes before a presentation – Patrick Forsyth, Kogan Page Limited, London, UK.
7. The power of persuasion – Rupert Eales-White, Kogan Page Limited, London, UK.
8. How to talk to anyone, anytime, anywhere – the secrets of good communication – Larry King
(1994).
9. Don’t let the messenger they shoot, be you! – C. Mike Jousan, Scottsdale, Arizona, USA
10. Effective Communication – Harvard Business Review, 1999.
11. Improve your Communication skills – The Sunday Times, Alan Barker, 2006.
12. How to craft Successful business presentations and effective public speaking – Patrick Forsyth,
2006.
13. How to make your case in 30 seconds or less – Harvard management Communication Letter
article. N Wreden, 2002.
14. The ten worst presentation moments, Microsoft Corporation, 2006.
15. Eliminating fears: an intervention that permanently eliminates the fear of public speaking. J
Wiley,2006.
16. The last word on Power - Tracy Goss.
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Negotiation Skills
8 of 36
Lecturer Pascal Brassier, Dr.
Chair of the Institute of Sales Development, Department of Management, RHD & Sales;
Groupe ESC Clermont (France)
E-mail: pascal.brassier@esc-clermont.fr
NEGOTIATION SKILLS (3 ECTS)
Objectives / Learning Outcomes
By the end of the course students will be able to:
1. Identify your personal negotiation style
2. Use professional negotiation methods and tools
3. Decode your partners’ behaviours and expectations
4. Master a set of business negotiation techniques
5. Adapt your behaviours to international negotiation
Course Contents
Day 1. Negotiation & You
Practice: Negotiation Style
Course content: Framing the Negotiation
Methodology: OCEAN Preparation method
Readings: Thompson, Chapter 6
Day 2. Negotiation & Information Management
Practice: Active Discovering Skills
Course content: Active Listening in Communication & Negotiation
Methodology: I.M. instruments
Readings: Grehalva, Chapters 4 & 5
Day 3. Negotiation & Individuals
Practice: Win as Much as You Can
Course content: Individual vs. Collective Objectives & Tactics
Methodology: OCEAN Preparation method
Readings: Fisher, “7 Elements in Negotiation”
Day 4. Negotiation & Results
Practice: Face-to-Face round of Negotiation
Course content: Win-Win Approach in Negotiation
Methodology: OCEAN instruments in action
Readings: Barron Starck & Flaherty, “How to Negotiate”
Day 5. Negotiation Global Process
Practice: Business Negotiation
Course content: Global Overview of the Negotiation Process
Methodology: PROACTS
Methodology
Group exercises, Readings, Lectures
Assessment
Online assignment 80%
Participation in class 20%
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Negotiation Skills
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Required Bibliography (before each session)
1. GREHALVA Richard, Unleashing the Power of Consultative Selling, People 2 People Editions, 2004 (e-
book)
2. THOMPSON Leigh L., The Heart and Mind of a Negotiator, Chapter 6,
Pearson Prentice Hall, 2005.
3. FISHER R., “7 Elements in a Negotiation”, Harvard Negotiation Project on Negotiation, 2006.
4. BARRON STARK P., FLAHERTY J., “How to Negotiate; Tactical Maneuvers”, Development, American
Society for Training & Development, 2004.
Suggested Bibliography (additional content)
1. CARRELL Michael R., HEAVRIN Christina, Negotiating Essentials, PEARSON PRENTICE HALL, 2008
2. COE John M., The fundamentals of business to business. Sales and marketing, McGRAW-HILL, 20033.
COLLECTIVE, Harvard Business Review on negotiation and conflict resolution, HARVARD BUSINESS
REVIEW, 2000
4. COOPER Simon, Selling: principles, practice and management, PITMAN PUBLISHING, 1996
5. GHAURI Pervez N., USUNIER Jean-Claude, International business negotiations, ELSEVIER SCIENCE,
1996
6. HOPKINS Tom, How to master the art of selling, GRAFTON, 1983
7. LUM Grande, The Negotiation Fieldbook, McGraw Hill, 2005
8. REARDON Kathleen, Becoming a Skilled Negotiator, WILEY, 2005
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus International Business
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Lecturer José Esperança
Office D511 Phone +351 21 790 39 51
E-mail: jose.esperanca@iscte.pt
INTERNATIONAL BUSINESS (3 ECTS)
Objectives / Learning Outcomes
The course provides an overview of the topic, with a focus on the specificities arising from the
international environment and a core theme on entry modes.
At the end of the course students should be able to undertake a strategic plan for foreign market entry,
including product/market and entry mode selection. They should also be able to assess the main costs
and risks of entering foreign markets.
Course Contents
1. INTRODUCTION – The environment and specificity of international business, Guillen and Garcia-
Canal (2009).
2. Transaction costs and International Business. Types of MNEs. Buckley and Casson (1998);
Hennart (1991).
3. Internationalization strategies: configuration versus coordination; Control and coordination in
International Business, PORTER (1986), Bartlett and Ghoshal (2000). Case Accor.
4. Entry modes – design of entry strategies: exporting and contractual agreements ROOT (1998, c.
1). Case: Ikea. Case: FCB and Publicis.
5. Cooperation and Strategic Alliances. ROOT (1998, c.5). Case: Nike in China; Case Dorcas.
6. Foreign Direct Investment and host country evaluation: Market Size and Political Risk Emerging
multinationals. Martinez et al (2005). Case: PT in Brazil.
Methodology
The course is based on an overview of the main theoretical foundations of international business
coupled with illustrations and examples. A number of selected case studies discussed in class by working
groups enhances the active involvement of students in real situations and challenges of international
business.
Assessment
Test of 2,5 hours 60%
Cases 30%
Class Participation 10%
Bibliography
1. ROOT, Franklin S. (1998), Entry Strategies for International Markets, Jossey Bass Wiley, San
Francisco.
2. Bartlett, C. and S. Ghoshal (2000) "Transnational Management", Addison Wesley.
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus International Business
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Articles:
1. BUCKLEY, P. and M. CASSON (1998) “Analyzing Foreign Market Entry Strategies: Extending the
Internalization Approach”, Journal of International Business Studies, Vol. 29, No. 3, pp. 539-
61.
2. GUILLÉN M. and E. GARCÍA-CANAL (2009) “The American Model of the Multinational Firm and
the “New” Multinationals From Emerging Economies”, Academy of Management
Perspectives, pp. 23-35.
3. HENNART J.F. (1991) "Control in MNEs: The Role and Price of Hierarchy", Management
International Review, pp. 71-96.
4. MARTINEZ, J., J. ESPERANÇA and J. de la TORRE (2005) Organizational Change Among Emerging
Latin American Firms: From “Multilatinas” to Multinationals, Management Research, Fall, N. 3
(3).
5. PORTER, M. (1986) “Changing Patterns of International Competition”, California Business
Review, Vol. 28, pp. 9-40.
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Global Operations and Logistics
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Lecturer Ana Lúcia Martins
Office D417 Phone +351 21 790 34 17
E-mail: almartins@iscte.pt
GLOBAL OPERATIONS AND LOGISTICS (3 ECTS)
Objectives / Learning Outcomes
By the end of the unit, students should be able to:
1. Identify and understand concepts and instruments used in Operations and Logistics;
2. Examine and express how Operations and Logistics contribute to develop and sustain
business’s value proposition;
3. Break down the supply chain structure and develop, compare, and contrast different
alternatives for value improvement.
Course Contents
1. Logistics Fundamentals
2. From Logistics to Supply Chain Management and Network Management
3. Supply Chain Management
4. Collaborative Management and Movements
5. Logistics and Customer Service
6. Managing Logistics Internationally
7. Facility Location and Warehouse Management
8. Inventory Management
Methodology
Lectures, case studies and exercises
Assessment
The evaluation system includes:
In-class participation (20%);
Assignment – individual presentation and discussion (40%)
Written test (40%)
In order to succeed in continuous evaluation, students must score at least 10 points out of 20 in each
evaluation component.
This global grading system requires an attendance record of at least 80%.
Bibliography
1. Ballou, R. (2007). The evolution and future of logistics and supply chain management. European
Business Review, 19, 4, 332-348.
2. Stock, James R.; Lambert, Douglas M. (2001). Strategic Logistics Management, 4th
edition.
McGraw-Hill/Irwin.
3. Chase, R.; Jacobs, F. R.; Aquilano, N. (2007). Operations Management for Competitive
Advantage, 11th
edition. McGraw-Hill.
4. Christopher, M. (2005). Logistics and Supply Chain Management, 3rd
Edition. Prentice Hall.
5. Harrison, A.; van Hoek, R. (2002). Logistics Management and Strategy. Prentice Hall, C. and S.
Ghoshal (2000) "Transnational Management", Addison Wesley.
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Global Operations and Logistics
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Supplementary bibliography:
6. Bucklin, L. (1965). Postponement, Speculation and the Structure of Distribution Channels.
Journal of Marketing Research, 2, pp. 26-31.
7. Lee, H. (1997). The bullwhip effect in supply chains. Sloan Management Review, Spring pp. 93-
102.
8. Lee, H. (2002). Aligning supply chain strategies with product uncertainties. California
Management Review, Spring, 44, 3, pp. 105-119.
9. Mason-Jones, R.; Naylor, B.; Towill, D.; (2000). Engineering the Leagile Supply Chain.
International Journal of Agile Management Systems, 2/1, pp. 54-61.
10. Womack, J.; Jones, D. (1996). Beyond Toyota: How to root out waste and pursue perfection.
Harvard Business Review, Sept-Oct, pp. 140-158.
11. Hines, P.; Rich, N.; (1997). The seven value stream mapping tools. International Journal of
Operations & Production Management, 17, 1, 46-64.
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Intercultural Management
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Lecturer António Robalo
Office D435 Phone +351 21 790 30 38
E-mail: antonio.robalo@iscte.pt
INTERCULTURAL MANAGEMENT (3 ECTS)
Objectives / Learning Outcomes
This course focuses on the study of management and organisational behaviour across different
countries and cultures, their differences and similarities, and their impact on international management.
For this purpose, the most relevant models in the field of Intercultural Management are covered.
It is expected that participants increase their awareness to cultural differences, helping them overcome
the difficulties which arise when negotiating and doing business in international settings and when
interacting with persons from different nationalities.
Participation, working within multicultural teams and oral presentations in class are important methods
used, along with lecturing and presenting the main models and concepts.
At the end of the course students should be able to:
1. Have a good knowledge of the main models within the Intercultural Management field, namely
the models of Hofstede, of Gesteland, and GLOBE and relate these models to international
management issues.
2. Be aware of the importance of national culture in different areas of management.
3. Increase their intercultural intelligence.
4. Know more about how to operate successfully in multicultural teams and work effectively in a
different culture
5. Communicate and negotiate in an effective way with partners from different countries and
cultures
Course Contents
1. Management and organisational behaviour in different contexts. Differences and similarities
across countries, economic systems and civilisations. The field of Intercultural Management.
Types of studies.
2. Culture as an explanatory factor.
Hofstede’s dimensions: power distance, uncertainty avoidance, individualism, masculinity.
Additional dimensions. Implicit models of organisation.
Other cultural dimensions. Trompenaars’ model.
3. Intercultural communication. Negotiating across the globe. Gesteland’s model.
4. The GLOBE project.
5. Country profiles. How to communicate and negotiate in different parts of the world.
Methodology
Lectures and discussions based on case studies and practical examples. Group presentations on selected
topics.
Assessment
Class participation, individual and group assignments (50%) and a final written test (50%).
Bibliography
1. Hofstede, Geert - Cultures and Organizations: Software of the Mind – McGraw-Hill, 1997
2. Gesteland, Richard – Cross-Cultural Business Behavior – Copenhagen Business School Press,
1999
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Intercultural Management
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3. Robalo, Antonio – Gestão Comparada/Comparative Management – Sílabo, 2004
4. Adler, Nancy - International Dimensions of Organizational Behavior South-Western College
Pub. 2002 (4th Ed.)
5. Koen, Carla – Comparative International Management – McGraw-Hill, 2005
6. Fukuda, Kazuo – Japanese Management in East Asia and Beyond – The Chinese Univ. Press (HK),
1997
7. Hofstede, G. - Riding the Waves of Commerce: a Test of Trompenaars' "Model" of National
Culture Differences, Response and Rejoinder - Int. J. Intercultural Rel. Vol. 20, 21
8. Huntington, Samuel – The Clash of Civilizations – Remaking of World Order, Simon and
Schuster, 1996
9. Pascale, R. and Athos, A. - The Art of Japanese Management - Penguin, 1981/1986
10. Trompenaars, Fons - Riding the Waves of Culture - N. Brealey, 1997
11. Earley, P. Christopher, Mosakowski, Elaine – “Cultural Intelligence” Harvard Business Review,
October 2004, p.139
Class Handouts: Various readings
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus International Finance
16 of 36
Lecturer Marek Jochec
Office D513 Phone +351 217903492
E-mail: marek.jochec@iscte.pt
INTERNATIONAL FINANCE (3 ECTS)
Objectives / Learning Outcomes
Understand and be able to work with different aspects of international finance, such as the foreign
exchange market, international parity conditions, foreign currency derivatives and transaction exposure
Course Contents
1. The foreign Exchange Market (textbook chapter 5)
2. International parity conditions
3. Foreign currency derivatives
4. Transaction exposure
Methodology
Lectures, in-class exercises and homework. Simulation game by using the currency trading online
platform OANDA.
Assessment
60% individual written final exam
30% group homework assignments
10% in-class graded questions Homework:
Homework is to be done in groups of three students. Groups will be set up in the first class; students
may form them on their own, or else they will be assigned to groups. A grade on homework is assigned
to the whole group (i.e., one solution per group is submitted; group members then receive the same
grade).
Bibliography Textbook:
“Fundamentals of Multinational Finance” by Moffett, Stonehill, and Eiteman, 3rd edition.
It is intended to cover chapters 5, 6, 8, and 9
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus International Global Marketing
17 of 36
Lecturer Jorge Lengler
Office D402
E-mail: Jorge@lengler.org
INTERNATIONAL GLOBAL MARKETING (3 ECTS)
Objectives / Learning Outcomes
The course takes a holistic perspective about internationalisation of firms and intends to help students:
1. Link global marketing research to the decision-making process.
2. Distinguish between different research approaches, data sources and data types.
3. To develop the understanding and process analysis of international market selection,
international market segmentation, development of market segments and market
diversification strategies.
4. To develop an International Marketing Program (product, price, distribution and promotion), as
part of the International Business Strategy.
At the end of the course students should be able to:
1. Create and develop analytic frameworks for establishing international or global marketing
programmes.
2. Analyse, select and assess the specific framework, which address some or all of the four
management decisions related to the internationalisation process which are (1) the
decision whether to internationalise; (2) The international market selection; (3) The foreign
market entry mode and (4) the international marketing programme.
3. Understand how the organisation can achieve international competitiveness through the
development and implementation of international or global marketing programmes.
Course Contents 1. International Market Research
2. International Market Selection
3. The International Marketing Program
4. Product Decisions
5. Pricing Decisions
6. International Distribution Decisions
7. Promotion Strategy
Methodology
Lectures and Case Studies analysis
Assessment Test 50% Case Studies 25% Essay 25%
Bibliography 1. Hollensen, Svend “Global Marketing- A Decision-Oriented Approach”, 4
th Edition, Financial
Times/Prentice Hall, England, 2007.
2. Kotabe, Masaaki; Helsen, Kristiaan “Global Marketing Management” 4th Edition, Wiley John
Wiley & Sons, NJ, 2008.
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus International Global Marketing
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3. Albaum, G.; Duerr, Edwin; Strandskov, Jesper “International Marketing and Export
Management”, 5th
ed. Financial Times/ Prentice Hall, England, 2005.
4. Bernardino, Luis and Jones, Marian “Internationalization and Performance: An Empirical Study
of High-Tech SMEs in Portugal”, Booknomics, Lisboa, 2008.
Supplementary
Articles to be given in class
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus E-Business
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Lecturer Paulo Rita
Office D433 +351 21 790 34 33
E-mail: paulo.rita@iscte.pt
E-BUSINESS (3 ECTS)
Objectives / Learning Outcomes
At the end of this course students should be able to:
1. Understand today’s e-business environment as well as the fundamentals of electronic
commerce
2. Discuss electronic markets, their mechanisms and impact
3. Describe e-tailing and electronic service industries
4. Discuss the major advertising methods and strategies used in the web
5. Understand the web 2.0 revolution, social and business networks
Course Contents
1. Overview of Electronic Commerce
2. E-Marketplaces
3. E-Tailing
4. Consumer Behaviour Online and E-Market Research
5. Internet Advertising
6. Social Networks and Web 2.0
Methodology
The instructional method emphasizes active and interactive learning through student participation and
practical applications, namely:
1. Explanation of core concept and group discussion around key issues
2. Case Studies / Internet exercises
Assessment Individual written test (minimum grade 8) 50 % Group assignment (minimum grade 10) 50 % Minimum attendance of 80%
Bibliography
1. Efraim Turban, Jae K. Lee, David King, Ting Peng Liang, Deborah Turban (2010). Electronic
Commerce: A managerial perspective. Prentice Hall, New Jersey, USA.
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Entrepreneurship and Networks
20 of 36
Lecturer Matthias Eickhoff
Office University of Applied Science Mainz,
Germany
E-mail: matthias.eickhoff@wiwi.fh-mainz.de
ENTREPRENEURSHIP AND NETWORKS (3 ECTS)
Objectives / Learning Outcomes
At the end of this course students should be able to:
1. Establish the importance of entre-/intrapreneurship
2. Recognise different aspects of entrepreneurship
3. Analyse ways to encourage and promote entrepreneurship
4. Be aware and belief in an entrepreneurial career
5. Recognise the value of networks as must-have resources for entrepreneurial success
Course Contents 1. Towards an Understanding of Entrepreneurship
The perception of entrepreneurship
Different perspectives and myths
The evolution of the thought on entrepreneurship
The Entrepreneur – a transaction-cost specialist
2. The Entrepreneurial Surrounding
Empirical evidence
Important (infra)structures
Entrepreneurial change
Entrepreneurial culture
COEUR – Competence in EuroPreneurship
3. Dimensions of Entrepreneurship
Ownership and risk
Innovation and proaction
Employment and organisation
Failure and Learning
Sustainability and responsibility
4. The Entrepreneurial Process
Idea – Product – Market
Opportunity recognition
Business concept
Value proposition
The business plan
Harvesting the business
5. The Intrapreneurial Challenge
Dance of the dinosaurs
The organisational dimension, e.g. Complexity
The personel dimension, e.g. goal-orientation
Intrapreneurship: prerequisite and ‚killer‘ of careers
6. Networks
Markets, hierarchies and networks
Benefits of a good network
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Entrepreneurship and Networks
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Methodology
The course will use interactive taught classes and case studies
Assessment Participation and mini case 40 % Final exam 60 % Evaluation Criteria will be presented in the lecture
Bibliography 1. Bygrave, William/Zacharakis, Andrew: Entrepreneurship, Wiley and Sons, 2008 2. Baron, Robert A./Shane, Scott A.: Entrepreneurship. A Process Perspective, Pearson 2008 3. http://europa.eu/index_en.htm 4. http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1090,30070682,1090_33076576&_dad
=portal&_schema=PORTAL 5. http://www.getentrepreneurial.com 6. Handouts on the e-learning platform 7. And many more in library and internet !
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus International Consulting
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Lecturer
Juergen Janovsky
Office (optional) Phone (optional)
E-mail: juergen.janovsky@hs-pforzheim.de
INTERNATIONAL CONSULTING (3 ECTS)
Objectives / Learning Outcomes
Participants acquire a fundamental understanding for the tasks, requirements and development trends
in the International Consulting.
At the end of the course students should be able to understand the position of a vocational field in its
width and acquire profound (also operational) knowledge for their professional work in this field of
activity.
Course Contents
1. The nature of the consulting business
2. Current trends and challenges
3. Planning and management of consulting projects
4. Tools in Consulting
5. Cooperation with the client during the implementation of the project Personnel and
development possibilities in the Consulting job Management of consulting firms
6. Winning new markets
7. Report manufacturing and presentation
Methodology
Beside lecture units, the course contains a binational case-study of two days with the participation of
Master-students from Germany
Assessment
Performance during case study (efficiency and quality of output) 100%
Bibliography
1. Kubr, Milan (2002). Management Consulting
2. DeMarco, Tom (1997). The Deadline
3. Block, Peter (2011). Flawless Consulting
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus International Human Resource Management
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Lecturer Rudolfo Rivas
Office Phone
INTERNATIONAL HUMAN RESOURCES MANAGEMENT (3 ECTS)
Objectives / Learning Outcomes
This course has been designed for students to gain an application-oriented understanding of and to
develop the critical skills that all managers with human resources responsibilities must have to lead and
motivate their employees in today’s increasingly global business context. The course is specifically
intended to help students:
1. Learn theory and real-world application of the key components of an international human
resources management and leadership strategy
2. Build critical human resources management and cross-cultural leadership competencies
required of global business managers capable of interacting effectively in different
international environments
3. Shape your own practical, flexible and culture-bound, style of leading and motivating people
from different national cultures
Course Contents
1. The International Context of Business
2. Global Trends Affecting HRM
3. Meaning of Work Across Cultures
4. Ethics and Social Responsibility in HRM
5. Case “The Ousting of HP’s boss”
6. Impact of Culture Variables in Global HRM
7. Shaping the Corporate Culture
8. Cross-Cultural Leadership and Applications
9. Motivation Across National Boundaries
10. Communicating Effectively Across Cultures
Comparing HRM Practices Around the World
Attracting and Selecting Talent
Case “Google Struggles to Retain Talent”
International Work Assignments
Compensation and Reward Systems
Performance Assessment and Management
The Global Manager: Myth or Reality?
Looking to the Future
What’s Ahead for Global HRM
Methodology
This is a skill-building and application-oriented course integrating relevant theory with real-life
scenarios. Class sessions consist of a warm-up “takeaways” from previous session, lecture presentations
summarizing critical concepts, interactive class discussions, two case analyses, and a comprehensive
final exam.
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus International Human Resource Management
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Assessment
2 Case Analyses = maximum each 4 points (20%), total maximum 8 points (40%)
Written Final Exam = maximum 12 points (60% of final grade), multiple-choice and essay questions
covering all topics studied in class
Bibliography
1. Steers, Sanchez-Runde, and Nardon “Management Across Cultures – Challenges and
Opportunities”, 2010, Cambridge University Press
2. McFarlin, Dean and Sweeney, Paul “International Management, Strategic Opportunities and
Cultural Challenges”, 4th edition, Routledge, 2011
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Global Business and Management
25 of 36
Lecturer
Several visiting professors
E-mail Please see the contacts at the contact
list of our academic staff
GLOBAL BUSINESS AND MANAGEMENT (6 ECTS)
Objectives / Learning Outcomes
To get acquainted with different cultures and business practices around the world.
At the end of the course students should be able to:
Through the contact with scholars from different countries, participants will gain an understanding of
different management perspectives and business realities across the globe and enhance their
capabilities to deal with such diverse environments.
Course Contents
Examples of Modules: 1. Japanese Business and Culture
Prof. George Harada, Hiroshima University of Economics, Japan
2. Doing Business in India (March 2011)
Prof. Madhwendu Shekhar, InfoSys India and University of Pforzheim, Germany
3. Buddhism & Management in South East Asia
Prof. Viphandh Roengpithya, Asian University, Thailand
4. Doing Business in New Central European Countries
Prof. Krzysztof Fonfara, Poznan University of Economics, Poland
5. Doing Business in the Middle East and the Arab Countries
Prof. Muhsen Makhamreh, University of Jordan, Jordan
6. Doing Business in Latin America (title to be defined by Prof. Guzmán) –
Prof. Eduardo Guzmán, Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico
Methodology
Lectures and case-studies pertaining to the different topics covered
Assessment
Based on partial scores obtained in the different modules and students’ attendance and participation of
the different module (one final grade)
Bibliography
To be announced at each module
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus International Strategy
26 of 36
Lecturer Nelson António
Office D439 Phone +351 21 790 32 39
E-mail nelson.antonio@iscte.pt
INTERNATIONAL STRATEGY (3 ECTS)
Objectives / Learning Outcomes
To provide the students with the theoretical background and tools in order to formulate, implement and
change an international strategy.
At the end of the course students should be able to: to analyse the firm environment and the firm itself.
To define, implement and change a strategy.
Course Contents
1. Strategic Management: From Positioning to Movement.
2. The Environmental Challenge.
3. The Resources Based School.
4. The Stakeholder Theory
5. Designing a Global Strategy.
6. Global Strategic Alliances
7. The Social Responsibility of the Global Firm.
Methodology
Lectures and Students’ presentations
Assessment
Individual Examination 50 %.
Group Project 50 %
Bibliography
1. António, Nelson Santos, (2002), “The Resource Based Theory and Strategic Management: an
overview”, Working Paper.
2. António, Nelson Santos, (2001), Corporate Governance and the Stakeholders’ Theory – a brief
introduction of the German-Japanese Model. In Global Economics and Management Review, nº
1.
3. Grant, Robert M.,(2002), Contemporary Strategy Analysis; Concepts, Techniques, Applications.
Blackwell.
4. Lassere, Philipe, (2003), Global Strategic Management. Palgrave, Macmillan.
5. Kogut, B. (1999) What makes a Company Global? Harvard Business Review, Jan-Feb.
6. Perlmutter, H. (1969), The Tortous Evolution of the Multinational Corporation, Columbia
Journal of World Business
7. Porter, Michael; Kramer, Mark (2011) Creating Shared Value: How to reinvent capitalism and
unleash a wave of innovation and growth. Harvard Business Review, January-February
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus International Project
27 of 36
Lecturer Antonio Vieira da Silva / Reinier Starink
Office Phone
E-mail avs@strateos-consulting.com
r.starink@samhoud.com
INTERNATIONAL PROJECT (3 ECTS)
Objectives / Learning Outcomes
The aim of the IP is designed to integrate the various components of the programme and to provide an
opportunity to apply the previously acquired knowledge in International Management classes by giving
participants exposure to real business problems.
At the end of the course students should be able to:
1. Solve (or contribute) to solving real business problems.
2. Develop project Management skills.
3. Present solutions to the client.
Course Contents
In this context, the IP should be carried out by groups of 4 to 7 students and can consist of one of the
following paths: 1. Development of proposals for future international strategic directions of a selected company.
Preliminary investigation may include an industry analysis, firm’s current competitive position with focus on geographical dispersion of its value-chain activities.
2. Working as a consulting team for an organisation, preparing a report providing possible
solutions to a problem faced by the organisation, related to its international activities, actual or
potential.
3. Development of an illustrative or explanatory case-study of a chosen company over its
internationalisation process.
4. Doing research concerning an issue or challenge that might be of concern to organisations
exposed to international competition and draw conclusions that could be valuable to these
organisations.
5. Other forms of conducting the IP may be accepted, when, for some reason, the above
mentioned are not feasible.
Each group reports to an academic supervisor who gives feed-back on the work and provides comments.
In case the project is developed in conjunction with a company or organisation, a presentation is made
by the group’s members with recommendations to the company or organisation.
Every IP shall include a final report (around 10000 words) with the main results, conclusions,
recommendations and a description of the way these were obtained.
Assessment
Group Project 100%
Methodology
Lectures, group discussions, meetings/video conferences with company members, feedback sessions
Bibliography
Depending on the identified business problems.
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Research Methods in International Management
28 of 36
Lecturer José Gonçalves Dias
Office 108 AA Phone +351 217903208
E-mail jose.dias@iscte.pt
RESEARCH METHODS IN
INTERNATIONAL MANAGEMENT (3 ECTS)
Objectives / Learning Outcomes
1. Understanding the most important concepts in multivariate statistics;
2. Oral and written communication skills concerning work conducted within the scope of
statistical analysis;
3. Enhancing skills in application of statistics in empirical research.
At the end of the course, students should be able:
1. To identify the most relevant concepts in statistics for conducting empirical research;
2. To analyse and discuss statistical frameworks of concrete research projects;
3. To integrate frameworks, concepts and tools in the individual research project.
Course Contents
1. Introduction to SPSS
2. Hypothesis testing
3. Multiple linear regression
4. Logistic regression
Methodology
The classes take place in computer’s laboratory room. Theoretical concepts are explained and illustrated
with empirical applications (case studies).
Assessment
Class participation 20%
Written exam 80 %
Bibliography
1. Hair, J.F., Black, B., Babin, B., Anderson, R.E., Tatham, R.L. (2006), Multivariate Data Analysis, 6ª
Edição, Prentice Hall.
2. Maroco, J. (2007) Análise Estatística com a utilização do SPSS. 3ª Ed. Silabo. Lisboa.
3. Reis, E. (2003). Estatística Descritiva 5ª ed., Lisboa: Sílabo.
Supplementary:
1. Franses, P.H. e R. Paap (2001), Quantitative Models in Marketing Research, Cambridge:
Cambridge University Press.
2. Lattin, J., D. Carroll e P. Green (2003), Analyzing Multivariate Data, Pacific Grove, CA: Thomson
Learning.
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Research Project Seminar
29 of 36
Lecturer António Robalo
Office D435 Phone +351 21 790 30 38
E-mail antonio.robalo@iscte.pt
RESEARCH PROJECT SEMINAR (3 ECTS)
Objectives / Learning Outcomes
Course Contents
Methodology
Assessment
Bibliography
1. Rudestam, Kjell Erik, Rudestam; Newton, Rae R (eds.) (2007). Surviving your dissertation. SAGE
Publications
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Elective International Corporate Governance
30 of 36
Lecturer Álvaro Rosa
Office AA1.04 Phone +351 21 790 32 04
E-mail alvaro.rosa@iscte.pt
INTERNATIONAL CORPORATE GOVERNANCE (ELECTIVE)
(3 ECTS)
Objectives / Learning Outcomes
This course aims to enable the participants a deep and thorough discussion of fundamental topics on
corporate governance practices around the world. Different governance systems will be studied and
accompanied by cases for a better understanding of their implications in today’s global businesses.
It is also aim of the course to enable the participants in applying theoretical frameworks of
international corporate governance in practical enterprise problems solving.
Course contents
1. Introduction
1.2 Alternative perspectives of corporate governance
1.3 Capital Structure and corporate governance
2. Systems of corporate governance
2.1 Anglo-Saxon system
2.2 The corporate governance in Germany
2.3 The corporate governance in Asia
2.4. The corporate governance in Europe
3. Special topics in Corporate Governance: CSR and sustainability
4. International corporate governance: a comparative review Assessment A case study work out (30%) Class participation (10%) Final Exam (60%) Methodology: The teaching methodology is based on lectures, case discussion and examples presentation. The students are requested to participate in the discussions and presentations.
Bibliography
Text books:
1. Mallin, Christine A. (2010). Corporate Governance (3rd edition). Oxford University Press
2. Clarke, Thomas (2007). International Corporate Governance: A comparative approach,
Routledge
Complementary:
1. Theory of the firm
R. H. Coase (1937). “The nature of the Firm”, Economica
Jensen, Michael & William Meckling (1976), “Theory of firm: managerial behaviour, agency
costs and ownership structure”, Journal of Financial Economics, 3, 4, 203-360
Fama, Eugene, (1980). Agency problems and the theory of the firm”, The Journal of Political
Economy, 88, 2, pp.288-307
2. Agency Theory
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Elective International Corporate Governance
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• Eisenhardt, Kathleen (1989), “Agency theory and assessment and review”, The Academy of
Management Review, 14, 1 pp. 57-74
• Milgrom, Paul & John Roberts (1992), “Moral hazard and performance incentives”, Ch. 6 of
Economics, Organization and Management, Prentice-Hall.
3. The Anglo-Saxon perspective of Corporate Governance
Monks, Robert (2005). Corporate Governance – USA – Fall 2004 Reform – The wrong and the
right way, Corporate Governance International, 13, 2, pp.108-114
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Elective Advanced International Finance
32 of 36
Lecturer t.b.a.
ADVANCED INTERNATIONAL FINANCE (ELECTIVE) (3 ECTS)
Objectives / Learning Outcomes
This course aims at giving students the chance to deepen their knowledge in International Finance. In a
smaller group and on a more practical level, this course can be understood as a continuation of the
previous International Finance course.
Course contents
After covering foreign currency transaction risk hedging techniques using FX derivatives (foreign
currency forwards and options) in International Finance course, Advanced International Finance takes a
broader look into the mechanics of options and futures markets.
Assessment
Group homework (30%) and individual final exam (70%)
Bibliography
Textbook:
“Fundamentals of Futures and Options Markets” by John C. Hull, 6th edition: Chapters covered: Chapter 1: Introduction Chapter 2: Mechanics of Futures and Forward Markets Chapter 3: Hedging Strategies Using Futures Chapter 8: Mechanics of Options Markets
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Elective Marketing Portfolio
33 of 36
Lecturer Paulo Rita
Office D4.33 Phone +351 21 790 34 33
E-mail paulo.rita@iscte.pt
MARKETING PORTFOLIO (ELECTIVE) (3ECTS)
Objectives / Learning Outcomes
This case-based course provides grounded theory with a practitioner perspective on the major area of
marketing management.
Course contents
1. Marketing Management & Strategy
Case Study - Cola Wars in China: The Future is Here (China) 2. Consumer Marketing
Case Study - IKEA Invades America (Sweden) 3. Market Research
Case Study - Toyota: Driving the Mainstream Market to Purchase Hybrid electric Vehicles (Japan)
4. Branding Strategy
Case Study – Real Madrid Club de Football (Spain) 5. Customer Service
Case Study – Singapore Airlines: Customer Service Innovation (Singapore) 6. Advertising
Case Study - BMW Films (Germany) 7. Computer-based Marketing Simulation
Methodology
The Instructional Method emphasises active and interactive learning, through student participation and
practical applications, namely:
Explanation of core concepts and group discussion around key issues
Real-World Case Studies from companies across the globe
Marketing Simulation Game
Assessment
Participants will be evaluated according to their performance in presenting and discussing the allocated
case studies to the different teams as well as from their achievements in the marketing simulator.
Bibliography
1. Harvard Business School: Articles & Case Studies
2. The Marketing Game - Charlotte Mason and William Perreault. McGraw-Hill
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
Course Syllabus Elective Governance of International Organizations
34 of 36
Lecturer Maria Rosário Veiga
Office n/a Phone n/a
E-mail rosario.veiga@iscte.pt
GOVERNANCE OF INTERNATIONAL ORGANISATIONS (ELECTIVE) (3ECTS)
Objectives / Learning Outcomes
An international organisation is, by definition, any organisation with international membership, scope,
or presence. However, in common usage, the term is commonly reserved for intergovernmental
organisations (IGO) such as the U.N., the European Community, or the World Trade Organisation, with
sovereign states or other IGOs as members. Their scope and aims are most usually in the public interest
but may also have been created with a specific purpose.
Today, there are in the world approximately 232 intergovernmental organisations and thousand of
other international bodies, having their own structure and pursuing various objectives. Beyond their
diversity, however, they have common governing principles and laws.
The pedagogical objectives of the course include: 1. Sensitising participants to the contextual setting of theoretical and empirical work on
multilateral governance and international organisations; 2. Providing a basis to form a sophisticated understanding of contemporary theoretical work on
multilateral governance and international organisations; 3. Illustrating how different concepts of governance have emerged over the past century.
Course Contents 1. After a short introduction to their historical development, the course will focus on the different
legal structures, their decision-making processes and the different forms of dispute settlement mechanisms. It will then examine competences and privileges of international organisations as well as membership and representation within international organisations.
2. Explore more recent debates about the role of institutions after the end of the Cold War, the revival of the UN as an operational collective security organisation, the emergence of private authority in global governance, the significance of transnational issue networks, and the idea of “coalitions of the willing” as a basis for contemporary multilateral governance;
3. It will briefly explore theoretical perspectives on the role of international institutions and then provides an overview of the United Nations system, European Union and a number of regional organisations along with a close look at the activities of some organisations and their corresponding substantive issues.
4. Provide a “historicisation” of debates about multilateral governance and the changing role of international organisations over the course of the past century illustrating both contradictory and transcendental elements of different governance arrangements.
Methodology
Lectures and discussions based on case studies and practical examples. Group presentations on selected
topics.
Assessment
To be announced
Bibliography
To be announced
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
List of electives other international master programmes
35 of 36
ELECTIVES FROM OTHER INTERNATIONAL MASTER PROGRAMMES (lectured during the day)
Master programme Course ECTS Lecturer
MSc. Accounting International Accounting 6 ECTS Sebahattin Demirkan
MSc. in Finance Finance Seminars 6 ECTS TBA
MSc. in Finance Financial Corporate Strategy 3 ECTS Helena Pinto Sousa
MSc. in Finance Financial Modelling 3 ECTS Marek Jochec
MSc. in Finance Forecasting Methods 6 ECTS José Dias Curto
MSc. in Finance Portfolio Management 6 ECTS Sofia Ramos
MSc. in Finance Real Estate Finance 3 ECTS Rui Alpalhão
MSc. in Finance Risk Management 6 ECTS António Barbosa
OPEN Business and Economy of India 3 ECTS V. Upadhyay/Nélson António
MSc. in Management Chinese Business Culture 3 ECTS Nélson António
MSc. in Marketing Brand Expression and Identity 6 ECTS João Faria Gomes
MSc. in Marketing Business and Brand Strategy 6 ECTS João Faria Gomes
MSc. in Marketing Corporate Reputation and Competitiveness 6 ECTS Rui Vinhas da Silva
MSc. in Marketing International Marketing Strategy 6 ECTS Jorge Lengler
MSc. in Marketing Marketing Communications 6 ECTS Carmen Lages
MSc. in Marketing Services and B2B Marketing 6 ECTS Conceição Santos e João Faria Gomes
MSc. in Business Administration Consumer Behaviour 3 ECTS Jorge Medeiros
MSc. in Business Administration Corporate Reputation and Competitiveness 3 ECTS Rui Vinhas da Silva
MSc. in Business Administration CRM - Customer Relationship Management 3 ECTS Eduardo Correia
MSc. in Business Administration Futures & Options 3 ECTS Marek Jochec
ISCTE BUSINESS SCHOOL
MASTER IN INTERNATIONAL MANAGEMENT
List of electives other international master programmes
36 of 36
Master programme Course ECTS Lecturer
MSc. in Business Administration International Finance 3 ECTS Azzim Gulamhussen
MSc. in Business Administration Management Simulation 3 ECTS Jorge Lengler
MSc. in Business Administration Marketing Simulation 3 ECTS Paulo Rita
MSc. in Business Administration Recent Success and Failure Experiences in Global
Strategic Management 3 ECTS Rodolfo Rivas
MSc. in Business Administration Trading in Stock Markets 3 ECTS Rodrigues da Costa
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