Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be...

Is Social Media a Fad?

• Social Media Revolution

Social Media Presence

• It’s important to be participating in social media.

• But, participating does not mean you are being effective.

Why Do Companies Engage in Social Media?• Their competition is already engaged• To get the word out• To advertise• To conduct market research• To engage clients

All of the above are valid goals for social media but beginning in social media should start with a singular focus…

To Drive Business to Your Web Site.

Set Goals

• Will social media be used as the primary communication tool?

• What information will you try to “push” using social media?

• How will social media reinforce the overall message?

Tools

Twitter

• “What are you doing?”• Great for getting short messages out to a

large group.• “Follow” people to receive their updates.• 140 words or less

Twitter

http://twitter.com/washWizards

Facebook

• Profiles - personal• Fan Page - businesses, organizations

Facebook

Facebook

• Post videos, photos, links• Create events for meetings, conferences• Tagging opinion leaders and the

organization creates cross-promotion

Facebook

http://www.facebook.com/Wizards

How the Washington Wizards use Facebook

1. Connect & communicate with fans

How the Washington Wizards use Facebook2. Promote Events and Ticket Sales

How the Washington Wizards use Facebook3. Drive fans to Wizards website

YouTube

• Education• Customer videos• Media distribution• Pro-active communications

5 Steps to Develop Your Social Media Plan • Listen• Prepare• Engage• Go Off-line• Measure

1. Listen

• Who is already talking about your organization?– Search Google, YouTube, Facebook for your

organization or key terms.

2. Prepare

• Find the People• Set Rules of Engagement

– Many companies have developed policies and guidelines to guide the conversation

• Define Your Strategy

3. Engage

• Leave comments.• Build your fan page.• Consider when your target audience is

online (students = at night)• Develop a social media calendar

4. Go Offline

• Face-to-face interaction is important.• Advertise offline to drive traffic to your

social media.

5. Measure

• Measuring ROI is difficult. • Did we learn something about our

customers?• Did our customers learn something about

us?• Were we able to engage our customers?

Follow DECA and the Wizards Online @• facebook.com/decainc• http://www.facebook.com/Wizards• twitter.com/decainc• twitter.com/washwizards• youtube.com/decainc• www.nba.com/wizards