Iriedaily Fall/ Winter 2010 Lookbook

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Geocashing? Flashmob? Muggles? Can you smell it... there‘s something in the air these days. Something that almost feels like reconstructive surgery on the esteemed and elaborate codes of the 2.0 generation. And a much welcome one, actually. One might even say that retaining what others consider to be immature attitudes far into adulthood is a rather courteous, maybe even essential affair. Especially in Berlin. Nobody move-nobody gets anywhere. Passivity is yesterday‘s vocabulary. People leave their digital comfort zone and re-enter the urban stage. Get ready for this year‘s schnitzeljagd and make sure you pay attention to the details. Because IRIEDAILY certainly did and already brought in the right shiny tools: Eccentric colourways, material odd fusions, streetwear-infused chic and basic elegance. So keep your eyes and ears open... finding the next indication might open your best lucky bag ever. Keep being awesome. Stay Irie. - yours truly, IRIEDAILY

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