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IP STRATEGY IN THEINFORMATION & COMMUNICATION TECHNOLOGIES
SINGAPORE & THAILAND
South-East Asia IPR SME Helpdesk
Philippe DELTOMBE
question@southeastasia-iprhelpdesk.eu
Today’s Speaker
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Name: Philippe DELTOMBE
Firm: AGM abogados, Barcelona - Madrid - Paris - Shanghai
Location: Shanghai
Email: phd@ubiquity-law.com ; pdeltombe@agmabogados.com
For 8 years, Philippe has been assisting start-ups and mid-sized innovation
players from Europe to China and to South East Asia.
He provides advices in areas ranging from IP protection strategy to technology
transfer assistance and contractual documents drafting & negotiation.
As a partner at AGM abogados and at DWP-AXT Shanghai, Philippe speaks
English, French, Spanish, Italian and German.
21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.
Helpdesk Free-of-charge Services
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21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.
Enquiry Helpline
IP Guides & NewslettersE-learning &
Business Tools
Training Workshops& Live Webinars
Website & Blog
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“KNOW BEFORE YOU GO.WE ARE HERE TO HELP YOU GROW...”
The South-East Asia IPR SME Helpdesk provides free, confidential,
business-focused advice to European Small and Medium Enterprises
(SMEs) relating to IPR in South-East-Asia.
To learn about any aspect of intellectual property rights in Vietnam or
elsewhere in South East Asia, including
Local partners
Due diligence
IP audits
Or to simply learn about the local landscape and adapt your IP plan
accordingly – something which can save you EUR in the long term
Contact us on question@southeastasia-iprhelpdesk.eu
21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.
Agenda
Singapore / Thailand Business
Environments
Intellectual Property Crash Course
IP Strategy – what we need to do
Case Studies
IP Strategy – what we should avoid
doing
Case Studies
✓ Making Headway in SE Asia
✓ Take-away messages
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21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.
Singapore/Thailand Business
Landscapes
Legal environments predictability
Economic growth/demand rates
Political factors/stability
Existing innovation ecosystems
Local education level
Operational costs effectiveness
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21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.
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Intellectual Property Crash Course II.
• PATENTS
» rewarding your industrial
R&D efforts (inventions) by granting
» a territorial monopoly, for a set period
• TRADEMARKS
» prohibiting third-parties from using
your name or brand (sign)
» in the protected territory, for a set –
renewable – period
21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.
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• COPYRIGHTS
» rewarding your literary, musical, and
artistic creation by granting you
» the exclusive right to publish,
reproduce and record in 168 countries
• DESIGNS & MODELS
» prohibiting third-party from imitating
the design or look of your products
» in the protected territory, for a set
Period
• KNOW-HOW, TRADE SECRETS
Intellectual Property Crash Course III.
21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.
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What we need to Pay (massive)
Attention to?
IP Due Diligence
IP Registration
Involving Local Authorities
Picking the Right Partners
Human Factor & Asian Values
Time management
21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.
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What should we avoid doing?
Actually, no textbook provides us this
information…
But to find some answers,
we might need to look into
21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.
Patent Cooperation Memorandum
Singapore / Thailand
Trademarks
Registration
Asean TMview
IP & Internet
Asean
Domain Names
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Making Headway in Thailand and Singapore ICT sectors
21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.
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Case Studies
ICT Sectors
Singapore
- What kind of IP registration do we actually need
and how to enforce it. The special case of GUIs.
Thailand
- The surprise of the first-to-file system and how to
plan a valid IP strategy in a country where IP
enforcement is still an thorny issue
21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.
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Take-away Messages
IP Due Diligence
IP Registration – or not…
Human Factor
21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.
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A last word…
“The more I come to Asia,
the less I understand”
“You are on the right way!”
✓ Business life’s lessons modestly learned
21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.
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Follow us in Social Media
For the latest News, Developments, Projects, Activities, Training materials visit us on:
South-East Asia
IPR SME Helpdesk
@iprASEAN South-East Asia
IPR SME Helpdesk
www.yourIPinsider.eu Channel: Helpdesk TVwww.ipr-hub.eu
21 March 2017Copyright © 2017 South-East Asia IPR SME Helpdesk. All rights reserved.
THANK YOU!
Philippe DELTOMBE
question@southeastasia-iprhelpdesk.eu
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