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INSTAR is an integrated marketing communications company that offers a variety of services to reach marketing objectives with a specialty in events.
INSTAR prides itself on overall dedication to the client’s needs: unparalleled event planning/management capabilities, creativity, marketing understanding, model management and turning creative concept into reality.
The Culture of Instar
Our Services Include• Model Management
• Event Planning/Management
• Marketing Strategies
• Public Relation
• Venue Designing
• Public/Private Events and Promotions
• Media Invitation/Media Buying
• Celebrity Invitation
• Sponsorship Seekers
PR Retainer Clients
• Perfect fusion between international and local strengths enable to tackle complexities of understanding how to carefully handle a luxury brand and properly rooted in the mainland market to achieve said goals
• Strong relationships with media across China’s complex media landscape developed over a long period of time
• Strong connection with the celebrities \socialites \rich second generation group
Media Strengths
Creative DirectorRichard Lu
Managing DirectorTony Li
PR Team Event Team
PR DirectorVivi Huang
Event DirectorStanley Zhang
Event Executive Keeno Wang
Event Designer Yolanda Wu
Media Coordinator
Suki / Lina / Doris / Sisi / Sandy /
Kelly / Ling Ling / Alex /Bob
Model Team
Account ManagerOliver Sheng
Supervisor Xiao Shi
Instar Team StructurePartner
Beijing office
Instar Team Structure
PR Team
PR DirectorKelsey Chiang
Media Coordinator
Yoli / Sylvia / Yves
Shanghai office
Account Manager Rita Chen
Example of Media Coverage Generated - One-on-One Interview
Example of Media Coverage Generated – Product Placement
Example of Media Coverage Generated – Celebrities
Example of Media Coverage Generated – Photo Shooting
Example of Media Coverage Generated – Brand Story
Example of Media Coverage Generated – Celebrity
Example of Media Coverage Generated – Photo Shooting
Example of Media Coverage Generated – Photo Shooting
Example of Media Coverage Generated – Photo Shooting
Example of Media Coverage Generated – Photo Shooting
Example of Media Coverage Generated – Product Placement
Example of Media Coverage Generated – Photo Shooting
Example of Media Coverage Generated – One-on-One Interview:
Example of Media Coverage Generated – One-on-One Interview
Example of Media Coverage Generated – Event Report
Example of Media Coverage Generated – Event Report
Example of Media Coverage Generated – Event Report
Example of Media Coverage Generated – Event Report
Events
Served Clients
Client: ETRO
Event: “Let’s Paisley” Event
Format: Gala Dinner and 2014 F/W Fashion show
Client: BURBERRY
Event: Celebrate Burberry in Shanghai Event
Format: Fashion show
Client: GUCCI
Event: Shinkong-place Reopening Event
Format: Opening Ceremony and 2014 S/S Fashion show
Client: MCM
Event: Shanghai IAPM Store Grand Opening
Format: Opening Event
Client: STUART WEITZMAN
Event: Beijing Oriental Plaza Store Grand Opening
Format: In-store Cocktail and Trunk Show
Client: I.T
Event: PVG Store Grand Opening
Format: 25th Anniversary Exhibition and In-store Cocktail
Client: VALENTINO
Event: Shanghai Fashion Show
Format: Fashion Show and Party
Client: VALENTINO
Event: Shanghai IAPM Store Grand Opening
Format: Opening Event
Client: ROBERTO CAVALLI
Event: 2013 Beijing In-store Cocktail
Format: Cocktail Party
Client: ROBERTO CAVALLI
Event: 2013 Beijing Gala Dinner
Format: Gala Dinner
Client: STEVE MADDEN
Event: 2013 F/W Fashion Show
Format: Fashion Show and Party
Client: ZARA
Event: The Place Reopening Event
Format: In-store Cocktail
Client: MASSIMO DUTTI
Event: Massimo Dutti Equestrian Event
Format: The guest to watch the 2013 China open polo championship
Client: GUCCI
Event: Beijing RTW 2013 F/W Preview
Format: Trunk Show
Client: SHANGHAI TANG
Event: Shanghai Boutique Opening and Fashion Show
Format: Fashion Show
Client: CHANEL
Event: Beijing “Little Black Jacket Exhibition” 2013
Format: Exhibition and Party
Client: CHLOE
Event: Shanghai Boutique Opening 2013
Format: Opening Event
Client: TADASHI SHOJI
Event: Beijing Fashion Show 2013
Format: Fashion Show and After Party
Client: JOYCE and i-D Magazine
Event: i- D Exhibition 2012
Format: Media and VIP coordination
Client: VALENTINO
Event: Boutique Grand Opening 2012
Format: VIP Coordination
Client: Lane Crawford
Event: Brand Promotion 2013
Format: Celebrity Appearance
Client: SHANGHAI TANG
Event: A/W Fashion Show 2011
Format: Fashion Show + After Party
Client: SHANGHAI TANG
Event: S/S Fashion Show 2011
Format: Fashion Show + After Party
Client: BENTLEY
Event: GT V8 VIP Party 2012
Format: Party
Client: BENTLEY
Event: Flagship Store Grand Opening 2012
Format: Opening Ceremony
Client: BOTTEGA VENETA
Event: Shanghai YiFeng Concept Store Grand Opening 2012
Format: Cocktail and Gala Dinner
Client: BALLY
Event: Beijing Gala Dinner 2012
Format: Gala Dinner
Client: ETRO
Event: Etro Art of Paisley Event 2012
Format: VIP Event + Exhibition
Client: CINDY CHAO
Event: CINDY CHAO 2013 Opening and Gala Dinner
Format: Opening Event + Gala Dinner
Client: CINDY CHAO
Event: CINDY CHAO 2011 Black Label Masterpieces
Format: Exhibition Event + Gala Dinner
Client: MARC JACOBS
Event: SS Fashion Show 2012
Format: Fashion Show
Client: MARC BY MARC JACOBS
Event: Carnival Event 2012
Format: Fashion Show and Exhibition
Client: MARC BY MARC JACOBS
Event: A/W Fashion Show 2011
Format: Fashion Show
Client: LAMBORGHINI
Event: Lamborghini Gallardo LP-560 Launch Event 2008
Format: Car Display + Fashion Show
Client: MOSCHINO
Event: Opening Event In BJ Oriental Plaza 2008
Celebration Party in Italy Embassy 2008
Format: Opening Ceremony & Cocktail Party
Client: D&G
Event: Boutique Store Opening Shop In BJ 2009
Format: VIP and Celebrity Invitation
Client: Agnes b.
Event: Flagship Store Grand Opening BJ 2010
Format: Opening Event + Fashion Show + After Party
Client: NOBU
Event: Grand Opening in BJ 2011
Format: Opening Event + After Party
Client: Aquascutum
Event: BJ F/W Fashion Show and Gala Dinner 2012
Format: Fashion Show and Gala Dinner
Client: FRANCK MULLER
Event: Beijing Gala Dinner 2011
Format: PR and VIP Coordination
Client: MCM
Event: SKP 6th Anniversary Celebration 2013
Format: PR and VIP Coordination
Client: MCM
Event: 35th Anniversary Celebration 2011
Format: PR and VIP Coordination
Thank you
Beijing office:
T: +86 10 5907 0966 F: +86 10 5907 0977
北京市朝阳区朝阳门外大街甲6号万通中心C座22A03
Room 22A03, Building C ,Vantone Center, No.6,Chaowai Street, Chaoyang District, Beijing
Shanghai office:
T: +86 21 6247 9296 F: +86 21 6247 9197
上海市延安中路829号达安广场西楼16B室
Room 16B, West Building, Da'an Square, No.829, Yanan Zhong Road, Jin'an District, Shanghai
www.instargroup.com
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