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www.digitalfineprint.comIntroduction Deck 2018
Introduction Deck
High loss ratios The SME dilemma
▪ SMEs accounts for ~1/3rd of all commercial
insurance premiums and very open to direct
interaction and outreach from insurers
▪ Insurers should design targeted outreach
initiatives, and develop data capabilities to
maximize customer value and improve
underwriting
Contribution to
the economy Market size
Main dist.
channel
84% of businesses
45% of GDP$77bn
Independent
agents & brokers
~99% of private
sector companies £7bn
Independent
agents & brokers
99% of businesses
49% of GDP€9-12bn Captive agent
Scattered information
2www.digitalfineprint.comIntroduction Deck 2018
▪ Despite new technology loss ratios have not
improved over the last 20 years
▪ ~40% of commercial lines premium is used to
fund loss adjustment, commissions, brokerage
and underwriting expenses in the US
▪ Insurers collect a wealth of data, but few have
found a way to monetize it
▪ As more consumers move online the volume of
available data is increasing exponentially
▪ However, many insurers face organizational
challenges to becoming data-driven companies
… As a consequence, insurers have
lagged behind other industries in their
investment in and adoption of analytics
Sources: BCG Mining the untapped Gold in SME Commercial insurance , S&P Global Market Intelligence data and PWC analysis
The commercial lines insurance industry face three key challenges which we want to tackle
Complexity creates
high loss ratios
3www.digitalfineprint.comIntroduction Deck 2018
Data Synthesis Technology Online presence
The past decade has seen an evolution of open data availability and improved technologies
It is now possible to assemble a
clear data picture for nearly
every business
The development of ai has
allowed for a cost effective
delivery of customized on-
demand models for any industry
Customers want, to be served
online and expect excellent
service+ +
… which has created a new era enabling predictive and customised insights about prospective customers
www.digitalfineprint.com 4
We supercharge insurance sales through leveraging open data sources and AI
Introduction Deck 2018
5www.digitalfineprint.comIntroduction Deck 2018
We combine open and internal data sources to help insurers improve their distribution performance
Open data
Data from insurers and brokers is
enriched using open data sets
Internal data
Find
Identify and target new leads
Engage
Convert customers
Analyse
Maximise customer’s lifetime value
Creating a proven track record of delivering 35% more effective cross-selling and improved CAC by 40%
Pre-fill
▪ Reduces lead-to-
quote
Product
recommendation
▪ Increase conversion
and cross-selling
Renew
▪ Captures real-time
customer changes
providing insights for
up-selling
Performance
marketing
▪ Maximise return on
marketing spend
Up-sell
www.digitalfineprint.com 6Introduction Deck 2018
Marketing Website Quotation Check outSME Insurer
We help insurers find, engage and convert SME customers
DFP for SME insurers
www.digitalfineprint.comIntroduction Deck 2018 7
Open data is freely available data such as government & unstructured data, all analysed in compliance with GDPR
UK data We have language capabilities and data
source availability in…
Australia Austria Belgium
Canada China Denmark
France Germany Hong Kong
Ireland Italy Luxembourg
New Zealand Norway Russia
Taiwan Singapore Slovenia
Spain Spanish-speaking LatAm Sweden
Switzerland Ukraine United states
8
TDI’s Best InsurTech, Best
Fintech in the UK (twice), Best
General Startup in the UK
AWARD WINNING PATENT-PENDING VC-BACKED
www.digitalfineprint.comIntroduction Deck 2018
Our technology has received industry awards, patent pending status, strong traction and significant investment
www.digitalfineprint.com 9
Our ambitionsClients and Partners
Introduction Deck 2018
We have world-class clients and partners and are actively working to partner with insurers and brokers
DFP office Current footprint Insurers contacting us
▪ 35% more effective cross-selling
▪ Outperformed existing distribution channel by 10x
▪ 30% increase in lead generation
▪ 50% increase in click-through rate
KEY RESULTS
www.digitalfineprint.com 10
Erik Abrahamsson
CEO
Jin Chen
CTO
Alex Hammick
COO
Austin Wellbelove
CPO
Introduction Deck 2018
The management team brings expertise from the tech, insurance and finance industries
11
▪ Our client is a top 5 UK insurer looking for
new ways to reach the right SME insurance
customer
▪ Selling the right coverage to the right
customer was a challenge, as was leveraging
internal and external data sets to drive
higher conversion rates through social
media, but they lacked the capability to
identify the right customers themselves.
▪ We built a LinkedIn Analytics Solution
which allows customers to get tailored
recommendations by connecting with their
LinkedIn account. This data was compared
against the insurer’s customer data base for
risk and marketing insights.
▪ Our combination of social data and
insurance data brought opportunities for
cross-selling and augmented underwriting
that we helped the client leverage.
▪ After an initial pilot on one book of
business, the solution is now being rolled
out across the company
▪ £5m GWP uplift
▪ 35% more effective cross selling
▪ 40% lower customer acquisition cost
driven by targeted advertising
Client challenge Our solution Key benefits
www.digitalfineprint.comIntroduction Deck 2018
Case study #1 – SME insurance distribution and insights using LinkedIn data in the UK
12
▪ ASEAN insurer had started a direct channel
in the UK
▪ Existing marketing and insights providers
delivered unsustainable customer
acquisition cost and could not deliver social
data insights
▪ The insurer needed to find actionable
insights and reach a targeted audience in a
cost effective way
▪ We used open data to predict likely buyers
and create a holistic profile of each relevant
target audience
▪ The open data was used to enrich the
client’s own data, generating actionable
insights
▪ Insights were used to improve
segmentation, targeting, bidding and
programmatic advertising
▪ Outperformed existing providers by a
factor of 32x (according to client’s data)
▪ Superior data quality and actionable insights
▪ Our solution was ultimately picked ahead
of service providers with 10+ years of
history
www.digitalfineprint.comIntroduction Deck 2018
Case study #2 - Marketing and underwriting insights from open data for a major SME insurer in the UK
Client challenge Our solution Key benefits
13
▪ Our client was looking to grow their
business by exploring online channels to
sell device and laptop insurance.
▪ They saw a gap in the market to drive
higher conversion rates through social
media but lacked the capability to identify
the right customers.
▪ The client needed help identifying and
targeting the right customers who were
more likely to have new product needs
(and therefore more likely to buy the
relevant insurance).
▪ We used open data to predict likely buyers
and create a holistic profile of each relevant
target audience
▪ The open data was used to enrich the
client’s own data, generating actionable
insights
▪ Insights were used to improve
segmentation, targeting, bidding and
programmatic advertising
▪ 2x conversion rate from lead to sale
▪ 30% increase in lead generation
▪ 50% increase in click-through-rate from
digital marketing
www.digitalfineprint.comIntroduction Deck 2018
Case study #3 – Improving distribution for an online insurance broker
Client challenge Our solution Key benefits
14www.digitalfineprint.comIntroduction Deck 2018
Thank you for reading, get in touch if you want to schedule a demo of our technology!
Contact details:
Erik Abrahamsson
Founder & CEO
Website: www.digitalfineprint.com
Email: erik@digitalfineprint.com
Phone: +44 (0)79 46 280 185
Metal Box Factory, 30 Great Guildford Street, London, SE1 0HS
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