Internet Communication Opportunities for the Big 7 Marc Shapiro, NLC Jeff Arnold, NACo Holly...

Internet Communication Opportunities for the Big 7

Marc Shapiro, NLCJeff Arnold, NACoHolly Moskerintz, NACo

Target Audiences

Organization to MembersMembers to MembersMembers to LegislatorsOrganization to LegislatorsOrganization to PressOrganization to PublicOrganization to StaffOrganization to Vendors

Communications types

Websites Discussion Forums Chats/Live Discussions

E-mail E-mail Broadcasts List Serves Electronic Newsletters

Intranets/ExtranetsWhite Boards/On-line Conferences

Website

A way to disseminate information including press releases, issues, staff, events, etc. & provide interaction with users including event registration, membership renewals, online polls/surveys, sense of community: discussion forums, chats, etc.

Usage: Online survey on a “hot” issueAudience: members, press, legislators,

general public, businesses - everyone

Website: Discussion Forums

Areas on a website where users can post questions/concerns and other users can respond to the question.

Usage: Members can discuss best practices: what works/what doesn’t, costs, resources, staff, etc.

Audience: Members: niche/interest groups, committees

Website: Real time Chats

An area on a website where users can ask questions in real time and have them answered in real time.

Usage: Members can ask questions of candidates running for office.

Audience: Members: Niche/Interest groups; Press

E-mail

Traditional e-mail: one to oneE-mail Broadcasts: one to many,

response to oneList Serves: one to many; response

to manyElectronic Newsletters: electronic

means to publish a newsletter

E-Mail: E-mail Broadcasts

E-Mail Broadcasts: organization sends message; users respond back to organization - use for 1-way communication from organization to members.

Usage: Event announcement; legislative support

Audience: Members, press, legislators

E-mail: List Serves

List Serves: subscriber sends message to whole group; group members respond back to whole group - use as a 2-way communication among members & communities. Passive (Forums are active) Allow users to subscribe; not automatic

Usage: Members can mark up a resolutionAudience: Members: niche groups,

committees

E-mail: Electronic NewslettersElectronic Newsletters: organization sends a

document via e-mail to members and/or target community, i.e. environmentalists; one way communication from organization to group to keep users current. Adds personalization.

Usage: disseminate latest tech news including legislation, articles, events, etc.

Audience: Committees: interest/niche groups

Intranet

A computer network that can be accessed by a limited number of authorized people, such as those within a company. It uses the same hardware and software technology as the Internet. A password protected website for authorized users, i.e. staff

Usage: Employee Handbook, staff listingAudience: Staff

Extranet

Intranet that can be accessed by external users, such as members, customers or suppliers

Usage: Members Only Website for posting of publications, statistics, member data, i.e. dues paid, events attended, etc.

Audience: Members, Committees, Board, Vendors

White Boards/Online Conferencing

You can see (video, PP presentations, etc.), hear (voice, audio) and share documents over your LAN, WAN or the Internet at any time, from any place.

Usage: Committee can mark up proposed legislation online amending/editting text together in real time.

Audience: Staff, Committees, Board

Internet Communications in Use at the Big 7

Marc Shapiro, NLC - How the Big 7 are using Internet Communications

Jeff Arnold, NACo - Cyberlobbying