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Interconnecting messages
ICOM-MPR 9.-12.9.2012 Piia Laita
The communications toolbox
media contacts
Online channels and social media
Marketing communications and advertising
Cooperation and
mediapartners
Digital operating environment
Monitored Measured Optimised
Basic principles
Carefully chosen communication channels
Interconnecting messages
Kiasma’s online presence
Kia
sma.
fi Facebook.com/KiasmaMuseum
Kiasmail
@KiasmaMuseum
Kiasma blog
May Contain Contemporary Art blog
youtube.com/KiasmaMuseum
Online advertising, SEM SEO
Media partners
Mobile apps
CASE 1
Thank You for the Music • Theme: How music
moves us • Media partner • Advertising • Facebook application • KiasMail • Blogs • Twitter
CASE 2
• Marketing partners • ARS11.fi and
shareable content • ARS 11 blog • Twitter reacting on
media
Travel agency Finnmatkat • Travel brochures • Direct marketing • Travel fair • Facebook application
”Visit Africa for ten euro”
CASE 3
• Art acquisitions • Blog • Media release • Facebook • Twitter • Personal contacts
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