Integrity - Credentials Lifestyle and Real Estate 2016

CORPORATE CREDENTIALS INTEGRITY BRANDING ADVERTISING

Integrated marketing solutions

Solid team of veteran marketers.Specialised in all areas of marketing services.With over 50 years of collective experience.

A true extension to your business.

provide

delivered by

to become

who we are• Integrity is an international consortium of partner agencies

scattered across 4 countries: United Arab Emirates, Kingdom of Saudi Arabia, Azerbaijan and Lebanon.

• An 8 years old company; 55 years of collective experience by its senior management; over 100 associates are part of our international consortium, partners and affiliates.

philosophy• to be accepted as true extension to your organization• to project full understanding of your organization environment• to help you identify internal and external opportunities• to apply marketing planning innovation models• to influence and deliver winning 360° world class campaigns

brands areliving souls

OUR BRAND IDENTITY MODEL | The customer experience framework is a powerfultool for building a comprehensive brand experience. It highlights all possible pointswhere customers might come into contact with a brand, and it charts the customer'sinteraction with a brand throughout the brand experience.

corporateservices

Company Name - Project

portfolio of clients

clients we worked for

brands we created

branding & advertisingfmcg and retail

Black: C 0 - M 0 - Y 0 - K 100

Red: Pantone 201 C

Gold: Pantone 873 C

Green: Pantone 383 C

Blue: Pantone 313 C

Integrity Marketing was privileged to have been appointed by Meraass Development to assume the responsibility of marketing and branding creation for Jumeira Gardens, a 95 billion dollar city. Integrity Marketing was entrusted to innovate and create all of the city's marketing communication from brand identity, city positioning and advertising to environment branding etc.

Outdoor

Branding

Event Branding

Branding

Jumeira Gardens - Advertising

Jumeira Gardens - Branding

Black: C 40 - M 50 - Y 50 - K 100

Red: C 0 - M 100 - Y 100 - K 5

Graphic elements

1-Dubai is an iconic building structure, surpassing all tall structures to have been built in Dubai to date. Integrity Marketing was commissioned to undertake the creation and preparations for all branding and communication projects taking 1-Dubai worldwide. Our communication platform worked to position 1-Dubai as the eighth wonder of the world, with a structure inspired by all previous seven wonders.

Advertising

Branding

Black: C 40 - M 50 - Y 50 - K 100

Red: C 0 - M 100 - Y 100 - K 5

Amongst the many iconic projects of the City of Jumeira Gardens, Park Gate is one of the most innovative brand identity developed by Integrity that carries a unique and novel visual appeal of an iconic tower structure.

A unique case study was created to be a part of Dubai's iconic city, Jumierah Gardens. A park like no other in the world, planned to host what the latest urban modern park design has to offer. Integrity Marketing leads the effort into creating the brand identity leveraging human insights relevant to human psyche and needs. Like "I Love New York" for instance, we had built an identity for one day to leverage it into selling rights using Dubai Park branding to surrounding stores and event shops such as Boulevards, Shopping Centers, Play Grounds, Libraries, and Cinemas.

Gray: C 30 - M 28 - Y 35 - K 63

Bright green: C 28 - M 0 - Y 100 - K 0

Brown: C 35 - M 35 - Y 65 - K 5

Orange: C 0 - M 30 - Y 95 - K 0

Blue: C 70 - M 10 - Y 0 - K 0

Dubai Park - Branding

Moonrise Tower: Formally known as Nakheel Tall Tower, Integrity Marketing endeavored into creating a brand positioning and brand identity for what was to become the world's tallest tower. Embracing the architectural design, the proposed identity creation mirrored the brand promise of a building working to reach the stars.

Graphic element

C 0 - M 35 - Y 70 - K 0 C 10 - M 60 - Y 10 - K 0

C 5 - M 70 - Y 65 - K 0 C 20 - M 35- Y 0 - K 0

C 0 - M 0 - Y 0 - K 100 C 5 - M 95 - Y 30 - K 0

Alnarjis Hills presented a unique challenge for Integrity’s creative planners and design teams. The opportunity lied in creative a unique brand story that illustrates and inspires what the city value propositions and what it aims to truly represent. Starting from the name, it represented a unique flower, ranging with over a hundred different kinds, bringing harmony to the soul and engaging the human senses. The name derived from the Arabic language, brings its identity home and ads unique zest to the new village carrying its name. While the new hills vision is to distinguish between six principles: Identity, Quality, Design, Lifestyle, Community, as well as, Environment. On the other hand, Alnarjis Hills value proposition also holds a promising lifestyle ranging from six different locations covering: (i) residential, (ii) health care, (iii) business district, (iv) parks, (v) retail, and (vi) entertainment centers. The final illustrative branding project output combined both the living in a flourishing, inviting, and peaceful community, and on top of rare geographical hills that made up the land in a middle of a renowned desert strategically located area within Riyadh, Saudi Arabia. The final work was simply the start of planting a unique brand identity visual story in the minds and hearts of the target prospects, thus elevating potential customers’ hopes and dreams to what will be harmonious living and sustainable lifestyle.

Graphic element

PANTONE 3425 C | C: 96 M: 35 Y: 86 K: 30 | R: 0 G: 98 B: 65

PANTONE Cool Gray 10C | C: 61 M: 53 Y: 48 K: 19 | R: 101 G: 101 B: 106

Alnarjis Hills - Branding

Alnarjis Hills - Wayfinding

Alnarjis Hills - Advertising

Alnarjis Hills - Brochure

AboutAl Rehal Center - KSA: Our team was tasked to create a name for a 72,000 square meter multifunctional project. It hosted residential, offices, and hotel and a shopping centre. Developing the name was almost as challenging as the whole project, for that we found it important to create a relevancy between the location, the culture trait as well as its purpose. “AL Rehal” Centre was then born. Given the importance of the location being in between Mecca and Al Madina Munawara, historically travellers used to Time Out and About in location they feel most comfortable hence they “Hat Al Rehal”. The symbol created inspired by the entrance of four different tents put in a circular arrangement to form a star and or a centre space. The colours were chosen to be representative of the different centre value proposition. The outer and inner design of the centres structure were created in harmony to the centre’s identity look and feel.

Graphic element

Al Rehal Center - Branding

www.alrehal.com

Al Rehal Center - Advertising

Al Rehal Center - Outdoor

Al Rehal Center - Premium Brochure

Al Rehal Center - Brochure

Al Rehal Center - Branding

AboutIntegrity Marketing branded NOON - an exclusive art hotel in the heart of Dubai. Because hospitality today tends to be more impersonal and anonymous than in the past, we proposed to create NOON “Codes of Honor”. So that we prove to our hotel apartment guests to be a worthy host. We will make every attempt to revive the customary conducts of Arab hospitality in our modern days, and make it a sensory memory to cherish. Because at NOON Hotel Apartments, extending good hospitality is more than just an admirable thing to do, it is a matter of honor and a sacred duty.

Graphic element

C 20 - M 25 - Y 60 - K 25

C 90 - M 0 - Y 28 - K 22

NOON Hotel Apartments - Branding

NOON Hotel Apartments - Advertising

NOON Hotel Apartments - Website

AboutRoemex, a 24 years old chemical company for oil and gas, decided to re-brand itself to uplift brand value, brand reputation and activate for stronger visibility drive. Integrity’s planners and design team was tasked with the challenge to bring about a more modern Roemex with a twist of a green company (producing earth friendly products) in the filed of oil and gas. Integrity’s visual branding solution concentrated on creating two key brand attributes. The strength of the company within the Oil & Gas industry, and the green story to connote R&D and social responsibility. The green triangle was then created to connote solid company and solid commitment to planet earthy and world communities. We retained the R of Roemex in design process and the black colour that reference to the industry and oil.

Graphic element

PANTONE 369 C

PANTONE Cool Gray 8 C

PANTONE Black

Roemex - Branding

AboutBarari Nurseries: Integrity Marketing branded a nurseries chain in the UAE called “Barari”. Barari Nurseries offer array of plants, trees and flowers (palms, shrubs, herbs, seasonal, ground covers, indoor plants, fruit plants), provide services for landscaping, waterscaping and turfcare, with delivery services covering whole United Arab Emirates.Our objective was to create a brand personality and a unique brand promise that will form the basis for a brand value proposition that connects with Barari Nurseries current and future customers. The brand is launched today to become a brand leader of tomorrow.

Graphic element

C 80- M 10 - Y 100 - K 0

C 20 - M 20 - Y 60 - K 0

Barari Nurseries - Advertising

Barari Nurseries - Branding

Barari Nurseries - Website

AboutArabic Language Award: Integrity Marketing was tasked to develop the identity for a key event aimed at rewarding scholars and government officials who promote and or take on initiatives to safeguard the Arabic language. The ward official names carried his HH Sheikh Mohammad, however the key insight that we dramatize is leveraging one of the letter called ض as hero symbol, for that historically the Arabic language was called the ض language. We opt to craft the identity and leverage Arabic art into the graphic elements for that language is art afterall.

Graphic element

Gradient

C 40 - M 50 - Y 100 - K 30 C 0 - M 0 - Y 30 - K 0

C 0 - M 0 - Y 0 - K 100

Arabic Language Award – Branding

Arabic Language Award - Branding

Sougha - Branding

AboutBeirut Restaurant and Grill: We re-branded and re-launched a restaurant chain in the UAE called “Beirut”. It’s name influenced the creation of the brand story and positioning – “It’s all in the Mix”. Whereby, we have capitalized on the fact that Beirut is the capital of Lebanon and a mix of over 5000 years of culture and civilization; spanning from Phoenician, Hellenistic, Roman, Byzantine, Arab, Crusader, Ottoman, to French in recent history. The contemporary Lebanese cuisine served in “Beirut” restaurants has evolved over the several centuries into a rich mix of various foods or into what we have done today.and the black colour that reference to the industry and oil.

Graphic element

C 50- M 40 - Y 40 - K 20

C 75 - M 40 - Y 10 - K 0

C 70 - M 20 - Y 65 - K 0

C 0 - M 25 - Y 80 - K 0

C 20 - M 80 - Y 85 - K 10

RESTURANT & GRILL

Beirut Restaurant & Grill - Branding

Beirut Restaurant & Grill - Website

Dubai Infinity Holdings: Integrity Marketing was entrusted to help Dubai Infinity Holdings to provide strategic support in formulating the brand values and brand positioning of being an intelligent, innovative investmentcompany. This particular brand visual identity was inspired by a sound brand promise that the company had to offer. Additionally, Integrity Marketing was also behind DIH’s first project idea "Isla Moda" which created a reputation of being the first fashion island in the world.

Graphic element

Pantone 185 CVC

Pantone 293 CVC

Pantone 4495 C

C 0 - M 0 - Y 0 - K 100

Dubai Infinity Holdings - Advertising

Integrity Marketing created brand identity for Eco Ventures - a company that aims to provide green energy efficient solutions and environmental friendly services to its customers in the MENA region, particularly focused on Wind & Solar Energy.Integrity Marketing was called up on to rebrand the identity for the next millennium. The brief was to re-launch the brand with a completely new look and feel. The organic shape and colours of the logotype we created hint to the renewable, “green” energy solutions provided by the company.

Graphic element

C 90 - M 30 - Y 100 - K 25

C 15 - M 0 - Y 90 - K 0

Eco Ventures - Brochure Design

Al Qala'a brand identity was created to support a unique initiative by the government of the UAE to establish one of the first military colleges existing to nurture UAE's future leaders. Firm, solid, country and institution relevant color codes to help express the brand character and values in the best possible way. The fortress design aims at connoting protection, while the door front aims at connoting the start of accepting and fostering the growth of the country’s future leaders.

Brown: C 45 - M 70 - Y 100 - K 45

Gold: Pantone DS 15-2 C

Brown: C 50 - M 70 - Y 80 - K 70

Black: C 0 - M 0 - Y 0 - K 100

Gold: C 28 - M 28 - Y 60 - K 0

This identity signifies an optimistic approach toward analyzing opportunities that the company explores through different areas of its expertise. The magical hands of our designer have worked to play up a twisted ‘I’ and ‘N’ to compliment the brand name. It distinctively delivers the visual drama and serves as a show-stopper.

AboutHand & Pincer: The name Hand & Pincer was created by the agency to address the positioning of the company to produce 100% handmade leather shoes. Created intelligently with a touch of tradition and style, it represents a brand character that longs to establish a name for itself in the world market.

Graphic element

C 40- M 50 - Y 50 - K 100

Pantone 168 U

Hand & Pincer - Website

Black: C 40 - M 50 - Y 50 - K 100

The name carries elegance and sophisticated personification. It infuses to represent top classic wear and formal evening handmade shoes. It is a simple and elegant royal identity, crafted to mirror the brand’s persona, while reflecting the individuality of the person wearing it.

Dark Blue: C 94 - M 75 - Y 50 - K 55

Dark Green: C 85 - M 60 - Y 50 - K 35

Yellow: C 9 - M 5 - Y 80 - K 0

Light green: C 30 - M 10 - Y 60 - K 0

Green: C 63 - M 35 - Y 65 - K 10

One of the H&P brand names and identity created by Integrity Marketing. A tier three brand created for everyday bargain hunter customer looking to balance between price and quality. La Pelle means leather in Italian was intended to hint to the quality aspect of the brand, while sounding Italian thus hinting to modern style and quality.

Nouran Concept Lighting, is a classic case study whereby the agency intensified the re-launch of the project with a totally new branding look and feel. It elevated the brand identity from an old illustrated version to an international corporate standard image and personified a modern appeal and stance.

Graphic element

C 0 - M 100 - Y 100 - K 0

C 0 - M 60 - Y 60 - K 0

C 2 - M 25 - Y 96 - K 0

C 0 - M 0 - Y 0 - K 100

Hauteur - Website

SBWC La'ali Membership Scheme - Branding

Palm Sports is repositioning its corporate offering from specializing mainly in “Jiu-Jitsu” into becoming a broader sports company specialist extending into additional services: Sports Management & Marketing, Sports Consultancy, Sports Event Management, Sports Training Program Development and Sports Equipment Distribution. The identity story dramatizes the brand name differentiator “Palms” whereby the visual becomes own-able and assumes greater brand equity value over time. The graphical design was created to resemble the flame lit in an Olympic Torch. Colors are modern, energetic and confident, offering strong visibility drive.

Gradient

Red: C 90 - M 60 - Y 0 - K 0 Purple: C 60 - M 10 - Y 0 - K 0Orange: C 0 - M 50 - Y 90 - K 0

Grey: C 0 - M 0 - Y 0 - K 50

Palm Sports - Branding

DIMEXON Diamonds - Holidays Greeting Cards

Coffeol

GLOBAL CATERING SERVICES – Brochure

we don't promise you great work, it's a given. what's left, we do with integrity.

thank you

The Fairmont, Office 507, Sheikh Zayed RoadP.O.Box 212041, Dubai United Arab EmiratesT +971 4 332 8188 | F +971 4 332 9959

www.integrity.ae | info@integrity.ae

Integrity - Credentials Lifestyle and Real Estate 2016

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