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2017
Samir Hanna and Samir Keck
INSIDE AN AGILE TRANSFORMATION OF
1000+ EMPLOYEES
Product ownership and scaling track
13:15 – 14:00 Uhr
#reDO #FAIL
2008: imagine online fashionZalando purpose
2015
purpose retail
turnover 3 Mrd Euro
employees 10.000
tech employees 700
Working Style command & control
Business models expire like yogurt in the fridgeAlex Osterwalder
“The only sustainable competitive advantage is an
organisation's ability to learn faster than the competition.”
Arie de Geus
#reDOSystemic approach
#FAILChaotic autonomy
Business people and developers must work together daily throughout the project.
Agile manifesto principle #4
Small, focused and nimble Dedicated area with commercial & tech together
Dedicated owner
#reDOBiz and tech together
2015 today
retail purpose reimagine fashion
3 Mrd Euro turnover 2 Mrd Euro HY1
10.000 employees 16.000
700 tech employees 1.700
command & control Working Style agile
#reDOAgile as a product
#reDOModeration guild
#FAILMaintain our services
2 - WORKING IN SMALL VALUABLE BATCHESTO LEARN THROUGH FAST FEEDBACK LOOPS
(1) User Story FormatAcceptance Criteria + Business value KPI
(2) User Story Splitting (vertical slicing)(3) Minimum Viable Product (MVP)(4) INVEST (5) Estimation(6) Spike
#reDOprinciples over frameworks
#reDOCompany tailored agile workshop
Explicit policies
Agile Mindset
Dojo
Zcrum workshop
Define roles +
Hall of F***ups
and Fame
Mindset workshop
Lean and Kanban workshop
Backlog grooming
Retrospective
and re-Design
Individuals
Team
Area
#FAIL Local agility is limited by structural agility
#FAIL NPS as a KPI
NPS 20
NPS 80
#reDOFrame the Organisation as a Market
#FAIL Prioritization and visibility
#reDO Organisation as a Market
#FAIL Prioritization and visibility
#reDOCompany tailored agile workshop
#reDOModeration guild
#FAILMaintain our products
#FAIL Local agility is limited by structural agility #reDO
Agile as a product
#reDOBiz & tech together
#FAILChaotic autonomy
#reDOSystemic approach
#reDO principles over frameworks #FAIL
NPS as a KPI
INSIDE AN AGILE
TRANSFORMATION OF
+1.000 EMPLOYEES
17-11-2017
Samir Hanna
Samir Keck
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