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8/6/2019 Innovation Academy - Product Development Academy
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Academy
Product Development
PRODUCT
DEVELOPMENTAcademy
8/6/2019 Innovation Academy - Product Development Academy
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8/6/2019 Innovation Academy - Product Development Academy
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Catherine Johns
Director of Innovation DevelopmentNETPark Net
Introduction
Twenty companies get selected
on the basis of their ability to benefit
from, and their commitment to the
Academy programme
3 4
How well a company innovates new products and technologies will predict its
ability to weather the economic hurdles of the present and future. But successful
innovation cant just be small incremental innovations it must be disruptive or
radical innovations that shake up the status quo - the largest gains in business
come from more daring innovations that challenge the organisation.
Paul J.H. Schoemaker, Wharton University, November 2008
There are many roadblocks to innovation,
especially as companies grow older and bigger.
Multiple layers of bureaucracy make it difficult for
companies to shift gears quickly and to abandon
old ways.
Smaller companies have the agility, the drive and thespeed to take advantage of emerging market
opportunities. However they can struggle to sustain
their innovation efforts, excite customers with their new
products, reduce risk, and to compete with larger, more
established players.
The Product Development Academy is designed to
equip successful applicants with the understanding,
skills, tools and processes and expert and peer networks
they need to boost their innovation performance.
Companies that are chosen to participate in this
programme can expect to improve their ability to:
Access new market sectors and customers
Generate revenues from new products and businessmodels
Manage the risk, time and cost of their p roduct
development programme
Develop new high value, breakthrough products
Increase the percentage of successful products
8/6/2019 Innovation Academy - Product Development Academy
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product
developmentacademy?
Regular on-line sessions, workshops
and direct assistance...
65
The Academy is an 18 month
programme of workshops, online
seminars and clinics delivering
essential knowledge directly to
regional busineses and SMEs to
improve returns on investment
related to new product and service
development opportunities.
This core programme is supported
by a global network of experts ininnovation who will help you to
apply your learning, and expand
your professional networks
The Academy is:
A professional development
programme which will
improve the innovation
capability of participating
organisations
Based on content, insights
and guidance developed
and practiced by leadingcompanies
Completely independent
and unbiased
Designed to give
participating organisations
unparalleled access to
innovation practitioners
from some of the worlds
most admired companies
Change your company
culture to encourage
creativity and innovation
Select and apply appropriate
tools and techniques to
boost your innovation
capabilities
Discover hidden
opportunities to create new
to world products and
services, to access new
customers, and to sell into
new market sectors
Identify which ideas and
technologies have the
greatest potential for
creating new customer value
Set a clear strategy that
focuses on creating products
and services that bringhigher revenues and greater
market power
Access universities and
companies that could have
the answers (or the
technological developments)
that you need sitting on
their desks right now
.
.
.
.
.
.
.
.
.
.
The Innovation Management Academy is a sponsored programme delivered by Pure Insight on behalf of NETPark Net
Participants Learn how to:
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Engaging in the Programme
7 8
All small and medium sized companies inthe North East of England that developnew products and technologies are eligibleto apply to join the Product Development
Academy Programme.
After an application process, twenty companieswill be selected on the basis of their ability tobenefit from, and their commitment to theAcademy programme.
If your company is selected you will be asked toattend the Academys Diagnostic Workshop. At
this workshop your specific needs will beidentified using Pure Insights unique InnovationMaturity Capability Model, and you will be given aclear analysis of your weaker areas.
automatically be enrolled for the Academys core Innovation
Mangement module. This module is comprised of innovationcase studies, web seminars and tools that have been
developed specifically by experts in that field. Its designed to
provide a broad base of insights into current best practices inindustry.
also enroll in the two modules below:
deliver the modules over 18 months, after which participatingsuccessful aplicants will undertake the Maturity CapabilityModel again to assess their development in key Innovation
Management core competencies
On completion of the programme participants
will be invited to join their peers in Pure InsightsInnovation Leader Alumni
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Why do we need to innovate
together?
AspirationsAmbition
9 10
Web Seminars (Webinars) are
live seminar sessionsdelivered directly to a
computer and telephone.
Webinars are 60 minutes
packed with how to advice
and actionable insights from
leading experts.
Innovation Briefings are held
bi-monthly. They are
summaries of best (i.e.
proven) practice, and are
delivered via a combination
of physical reports and web
summaries. Combined they
build into a comprehensive
library that can be referred to
again and again.
Participating companies will
bring their specific challengesto the Academys Innovation
Clinics. As short and focused
two hour web events each
clinic will be led by key
experts from across the world
and will focus on a specific
module from the programme.
They will provide advice, tools
and methodologies, case
studies and expert access to
help remove blockages and
move things forward.
Pure Insight maintains a
global network of over 800
thought leaders, consultants
and lead practitioners
standing by to respond to
participants questions via
email or telephone. *
Peer-to-Peer exchanges
provide insights fromcompanies that have been
there and done it before.
They provide real insights
into mistakes made, and
lessons learnt. They are
facilitated via e-mail, online,
one to one telephone c alls, or
even via teleconferences.
Participants are also be
entitled to join Pure Insights
Hot Topic Q&A sessions five
times per year. *
Pure Insight will provide five
(5) complimentary delegate
seats to its upcoming seminar
and workshop programme in
2010-11. These events are in
strong demand and sell out
on a regular basis (see
pure-insight.com/seminars)*
Programme participants will
have 24/7 online access toPure Insights library of over
700 interviews, case studies,
executive views, presentations
and articles. Easily searchable
by topic and industry these
insights are valuable when
preparing change
programmes, taking on a new
skill, introducing new staff to
key topics, and for building
internal presentations and
business cases.
(see member.pure-insight.com)
Innovation WebSeminars
Innovation Clinics
InnovationBriefings
Ask the ExpertFacility
Facilitated Peer toPeer Exchange
InnovationKnowledge Hub
Seminars andWorkshops
The programme combines traditional professional
development tools with a range of highly innovative new
supporting products.
The key elements are:
* Limitations on numbers apply
unleashing
innovation
Education Application
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By training up (over a period of time) an internalimprovement champion The Product Development
Academy will help participating organisations master thedynamics of modern innovation success and improve their
ability to recognise opportunities. In short :
Helping to build real and sustainable business growth
internal
1211
insight
Those selected to engage in the programme will join
an exclusive networked community that will help
them better prepare for future challenges through the
transfer of cutting edge knowledge
Programme Timeline
CONTENT
INSIG
HTS
DELIVERY
SU
PPORT
REVIEW
DIAGNOSTIC: Innovation Maturity Capability definition
DESIGN: Individual objectives and desired outcomes
SELECTION: Eligible companies are defined and selected
Framework Set
Objectives Set
Create Structures for Participation
Engage in Programme Components
Fill Knowledge Gaps Using Knowledge Hub
Disseminate Insights to your Internal Teams
Target Insights to Real Process Improvements
Adapt your Innovation Culture
Learn how to Select and Apply Appropriate Tools
Share Learning / Experiences with external Peers
Engage in Facilitated Peer-to-Peer Q&As
Interface with Experts Aligned to Your Needs
Review Against Objectives
Embed Learning / Improvements to Processes
Roll Out Team Learnings to Your Organisation
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happenLeadership and Partnership
None of us are as smart as all of us and programme
participants will benefit from aligning to aninternational network of experts as well as insights from
Europes largest process and innovation improvementresource.
Stakeholders of participating companies take an agreedreference point at the beginning of the programme.
By identifying first their own strengths and weaknesses,they will go on to achieve a higher level of innovation
management though this step-by-step programmeaimed at boosting their overall business performance.
expert faculty
advisory board
Expert faculty
global experts
Listed below are just some of the global experts, thought
leaders and academics whose insights will support the
programme
13 14
Peter Hoyland
Portfolio ManagementExpert and CEO
BUBBLE GROUPMANAGEMENTCONSULTANTS (UK)
Jeffrey Phillips
Thought leader,Intrapreneur and Innovationexpert OVO INNOVATION
Part of NETCENTRICSCORPORATION (USA)
Prof. Wim Vanhaverbeke
Open Innovation Expert,Author, Strategist andEconomist
EUROPEAN CENTRE FOROPEN INNOVATION(Belgium)
the programme is supported by a strong
faculty of global experts and senior practitioners
all recognised for exceptional achievement in
their field
Alex Kandybin
Partner. Booz Allen Hamilton
Dr Robert Cooper
Founder of Stage-Gate(r)
Process
Dr Jay Paap
Technology Scouting & NPD expert
Dr Peter Koen
Associate Professor at Stevens
Institute of Technology
Professor Satish Nambisan
Lally Business School
Professor Gina O'Connor
Rensselaer Polytechnic Institute
Dr Robert Phaal
Cambridge University
Geoff Waite
Vice President Sagentia
Robert Shelton
Director and Owner at PRTM
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Aspiration and ambition matched to education and application
ProgrammeCurriculum
ASK THE EXPERT Senior practitioner / thought leader fromPure Insights network of 800+ experts and content contributors
WEB SEMINARS World class professional developmentprogramme following 10 key innovation themes*
* Themes detail available on request
The overview below highlights the three modules available in theprogramme. The modules focus on participants learning about vanguard
practice and then creating their own concepts through internal discussionand implementation.
By the end of the programme the members of the
academy will be several steps further in delivering
a strategic approach to successfully bringing newproducts and services to the market.
The programme components (see pages 9-10 for details)combine to allow organisations an un-biased forum and
process for the controlled delivery of new or improvedinnovation implementation strategies within their
company.
15 16
DIAGNOSTICWORKSHOP
CORE MODULE
ALL ACADEMYPARTICIPANTS
ENGAGE
Access to annual Web Seminar programme : 36 One hour sessions + full archive access
Ask the expertModule Specific Webinar
Facilitated Peer to Peer exchange
MODULE 3
Managing yourportfolio of productsand services
MODULE 2
Creating and dealingwith great ideas (theFuzzy Front end)
MODULE 2
INNOVATIONCLINIC
MODULE 3
INNOVATIONCLINIC
PROG
RAMMEFACULTYACCESSPOINT??
??
??
??
PROG
RAMMEFACULTYACCESSPOINT
FIRSTPROGRESSREVIEW
MATURITY
CAPABILITYDIAGNOSTICWORKS
HOP
ENDOFPROGRAMME
CORE MODULE
ALL ACADEMYPARTICIPANTS
ENGAGE
CORE MODULE
INNOVATIONCLINIC
MODULE 3
Managing yourportfolio of productsand services
MODULE 2
Creating and dealingwith great ideas (theFuzzy Front end)
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Whatare your
for action?
On-line registration
now open at:
www.uknetpark.net/innovationacademy
Key dates
19th May 2010Product Development Academyapplications open
11th JuneDevelopment Academyapplications close
W/B 28th JuneSuccessful applicants notifiedof acceptance into ProductDevelopment Academy
15th SeptemberProduct Development Academyprogramme begins
Example content
Open Innovation & Technology
Scouting
Incremental versus Breakthrough
Innovation
Fuzzy Front End, Consumer Driven,
Customer Centric Insights
Innovation Processes, Systems and
Tools
Meeting Unmet Customer Needs
Delivered through the methods
outlined on pages 10 and 12
Commitment required
Must have senior management
support
Senior Programme Champion
to be defined as key point of
contact for programme delivery
Guarantee of attendance at
key planning / milestone events
(varied dates will be available)
Newfeatures
Betterproducts
Customer driveninnovation
17 18
By the end of the programme participatingorganisations will be equipped withenhanced skills to help them:
Better Identify Which Ideas todevelop (Meeting Unmet Needs)
Link Innovation and BusinessStrategies
Manage a Product Portfolio
Take Products to Market MoreEffectively
Engage and Develop Collaborative
Ventures through Open Innovation
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www.uknetpark.net/innovationacademy
AcademyProduct Development
PRODUCT
DEVELOPMENTAcademy
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