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Inglés de Negocios
Etapa 3: Good product or service, high sales.
Good Product . . . High Sales
Pop Question:
What is production line?
It is a set of sequential operations
established in a factory where
components are assembled to make a
finished product or where materials are
put through a refining process to
produce an end-product that is suitable
for onward consumption.
Production line
Manufacturing
Mass Production
Assembly line
Batch production
The production
of products for use or
sale using labor
and machines, tools,
chemical or biological
processing or
formulation
A series of
workers and
machines in a
factory by which a
succession of
identical items is
progressively
assembled.
Products are
produced in
groups instead
of continuous
streams
The manufacturing
of large quantities
of standardized
products, often
using assembly
lines or automation
technology.
https://www.youtube.com/watch?v=8_lfxPI5ObM
LINE PRODUCTION
EXAMPLE
ACTIVITIES
Answer page 125
(Comprehension Activity)
Answer pg. 126 (Vocabulary Activity)
Pop Question:
What is Marketing?
It is the process of getting potential clients or
customers interested in products and services of a
company. Marketing involves researching,
promoting, selling, and distributing products or
services.
This discipline centers on the study of market and
consumer behaviors and it analyzes the
commercial management of companies in order to
attract, acquire and retain customers by satisfying
their wants and needs.
FOUR
P’s
PRODUCT
Item or items the business plans to offer to customers.
PRICE
How much the company will sell
the product.
PLACE
The distribution of the product
PROMOTION
Integrated marketing
communications campaign.
The 4 Ps of The Marketing Mix
Simplified
https://www.youtube.com/watch?v=Mco8vBAwOmA
ACTIVITIES
Answer page 130
(Comprehension Activity)
Answer pg. 131 (Vocabulary Activity)
Performance Activity
Page 132
Choose an existing product and create an advertisement. Consider the following aspects
- Product- Price- Place- Promotion
Activities from the learning
guide
Read text pgs. 62 and 63
Answer activity pg. 64
Dimension 1
Recovery
Answer quiz pg. 69
Pop Questions:
* Why do you think finances are important?* How do you manage your finances?
It is the study of money and how it is used.
Specifically, it deals with the questions of how
an individual, company or government
acquires the money needed - called capital in
the company context - and how they then
spend or invest that money.
Answer page 135(Comprehension Activity)
Answer pg. 136
(Vocabulary Activity)
Writing ActivityPage 137
A sale is a transaction between two or more
parties in which the buyer receives tangible
or intangible goods, services, and/or assets
in exchange for money.
Regardless of the context, a sale is
essentially a contract between the buyer and
the seller of the particular good or service in
question.
In addition, the good or service that is being offered has to actually be available to purchase, and the seller has to have the authority to transfer the item or service to the buyer.
They also have to be in agreement regarding the specific terms of the sale.
To complete a sale, both the buyer and the seller have to be considered to be competent enough to make the transaction.
A sale determines that the seller provides the buyer with a good or service in exchange for a specific amount of money or specified assets.
How a Sale Works
https://www.youtube.com/watch?v=4ostqJD3Psc
Sales Example
ACTIVITIES
Answer pg. 141
(Writing Activity)
Performance Activity
Page 142
Activities from
the learning
guide
Dimension 2
Comprehension
Answer activity pgs. 70 and 71
Dimension 3
Analysis
Answer activitypg. 72
Pop Question:How does a company measure the quality of their products?
It helps to ensure that the products/services produced,
actually meet the requirements of the customer.
It involves tasks that make sure products and
services meet end-user requirements in a
reliable way.
It deals with testing to see if output meets
established criteria, typically en-user requirements.
Use a Plan-Do-Check-Act model to solve
problems by instituting quality
improvement processes in a systematic
way.
The quality process at Porsche
https://www.youtube.com/watch?v=jlc2ZXygHvc
ACTIVITIES
Answer page 145
(Comprehension Activity)
Answer pg. 146
(Vocabulary Activity)
Performance Activity
Page 132
Using the previous product you
created; study the quality process and
implement it. Consider the following
aspects:
Pop Question:
Why do you think business strategies are important?
It is a set of competitive moves and
actions that a business uses to attract
customers, compete successfully,
strengthening performance, and achieve
organizational goals.
It outlines how a business should be
carried out to reach the desired ends.
ACTIVITIES
Bibliography
Rtve (2013). How the Tesla Model S is Made (Video). Disponible
en: https://www.youtube.com/watch?v=8_lfxPI5ObM
Rtve (2018). The Quality Process at Porsche (Video). Disponible
en: https://www.youtube.com/watch?v=jlc2ZXygHvc
Rtve (2012). Sales Call Example 1 (Video). Disponible en:
(https://www.youtube.com/watch?v=4ostqJD3Psc
Treviño, F., (2020). Business English. Ciudad de México, México
Proveedora de Textos de Monterrey.
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