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Information Technology Management
Carroll University CSC409
The Antagonists
Introduction
• Foot Locker (NYSE: FL) is a leading global athletic footwear and apparel retailer.
• Foot Locker has 1,911 stores located in 21 countries, with headquarters in New York City.
• Strategic Vision…
“Be the leading global retailer of athletically inspired shoes and apparel.”
Foot Locker Divisions
Sponsored Events
James Jones - 2011 Foot Locker 3-point Contest
Corporate Structure & Responsibilities
Foot Locker Executive Board
Finish Line Executive Board
Centralization vs.Decentralization
System Types
• Centralization– Upper Level Control and Decision-making
• Decentralization– Lower Level Control – Distribution of Decision-making
Foot Locker & Finish Line
• Both use a Hybrid System– Combination of both centralized and
decentralized.– A mix of strong control and agility.– Both have a stronger centralization influence
rather than decentralization.• Foot Locker– More diverse and decentralized than the
Finish Line.
Which is better?
• Foot Locker is doing great now; however, only time will tell.
Use of Technology & Trends
Use of Technology
• User Friendly Website• www.footlocker.com VIEW
• Easy Navigation• Products Organized By: – Brand– Collection– New Arrivals – Sale
• Secure– Data Stored with Username & Password
Use of Technology
• App– Champs Sports• mySTYLE
• Allows Users To:– Customize Outfits– Locate Stores– Shop & Order
Use of Technology
• Sponsors many major sporting events.
• Video In-Game Advertising– FIFA World Cup– NBA 2K11
Future Technological Trends
• Strong Trend to E-commerce– Sites to be “exciting places to shop and buy.”
• Added:– Product Ratings– Faster Checkout– Improved Navigation
• Web-based Sales Becoming Stronger– Up 11.7%
Strategic Information Systems
Handhelds
• For use by sales associates• Provide information about products– Inventory– Information– Comparable products
• Enhances customer interaction
Shopper Tracker
• Analyzes traffic into and out of the store• Provides data that can prove useful to
the business– Peak hours of customer shopping– Helps improve conversion rate• Number of shoppers / Number of purchasers
– Labor optimization
Operational, Tactical, and Strategic Outlook
Foot Locker & Finish Line Planning
• Operational– Quarter Reports
• Tactical– Year-to-Year Reports
• Strategic– Vision– Priorities– Long-Term Financial Objectives
Laggard, Average or Leader in Technology
Laggard, Average or Leader in Technology
• Why is cloud computing not racing ahead at the Foot Locker websites?– Mostly data integrity / security risks…– Businesses use databases all the time to
track 12 bazillion things … data integrity? Bad!
– Last week’s Amazon.com crash would be a great example of technology kicking the CIO in the face… being down for 2 days?Pretty bad for their career!
Laggard, Average or Leader in Technology
Laggard, Average or Leader in Technology
• Why is cloud computing not racing ahead?– Security risks abound…– How does a businesses keep key data safe?
Look at the recent “release” of millions of user profiles by a bank processing center…Bad-Bad-Bad!!
– Until data can be secured with confidence (which is coming), the adoption will be slow.
Laggard, Average or Leader in Technology
Laggard, Average or Leader in Technology
• Are “clouds” ever any good for today’s stuff?– Yes: iPads/Netbooks, etc…– Don’t need much of a hard drive…– Ditto on power…– Spiffy and skinny, quite attractive!– Apps abound ;)
“Remember, cloud-based stuff is good fun for an everyday user, but not for a business’ backbone.”
Website Analysis
Website for Customers
• Social Media• Flash Design with New Product• Good Design and Easy to Navigate!• Promotional Card Account Access
(VIP Club)• Not a retailer but your partner.• Misc Stand Items: Store Locator, Search
Website for Potential Employees
• Company is staying current.• Horizontal expansion into the same
market (e.g. Champs).• Management understands what is
necessary to maintain a corporate advantage.
• Signs of stability.
Website for Investors
• This is more critical than the previous reviews.
• Apps! Champs but no Foot Locker App.• Multi-Platform Apps – Customers should not
have to worry about what phone they buy!• Websites should cross between divisions
(Up Selling!)• More back-end information on the website
costs, security, and maintenance.
Summary
• We discussed: – The corporate and technological aspects – Organizational goals – The potential of Foot Locker as a leader
Questions?
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