IndustryObservationsIndustryObservations Patrick Bernau Industry Marketing Manager Fuji Xerox...

Industry Industry ObservationsObservationsIndustry Industry ObservationsObservations

Patrick BernauPatrick BernauIndustry Marketing ManagerIndustry Marketing ManagerFuji Xerox AustraliaFuji Xerox Australia

Patrick BernauPatrick BernauIndustry Marketing ManagerIndustry Marketing ManagerFuji Xerox AustraliaFuji Xerox Australia

Information RevolutionInformation Revolution

Due to the Internet, the Information Revolution is becoming an explosion.

‘ If you don’t know where you ’re going, at least you must know where you’re from ’ African Proverb

Writing Writing InventedInvented

BookBookPublicationPublication

GutenbergGutenberg

1st Book Printing (Bible1st Book Printing (Bible)

5000 years5000 years 500 years500 years 50 years50 years 5 years5 years

Digital Digital ComputerComputer

WebWeb

PortalsPortals

Storm of ChangeStorm of ChangeStorm of ChangeStorm of Change

Continuous / Discontinuous Developments

Banking - Branch/ATM/Phone/Internet

Communication - Post /Telex /Fax / e-mail /Internet

Entertainment - 45s/LP/Cassette/CD/DVD/MP3

Today is about AWARENESS and TIMING

Continuous / Discontinuous Developments

Banking - Branch/ATM/Phone/Internet

Communication - Post /Telex /Fax / e-mail /Internet

Entertainment - 45s/LP/Cassette/CD/DVD/MP3

Today is about AWARENESS and TIMING

Protect Protect Intellectual Intellectual

Property- RightsProperty- Rights

Protect Protect Intellectual Intellectual

Property- RightsProperty- Rights New Relationships New Relationships in the Publishing in the Publishing

Supply ChainSupply Chain

New Relationships New Relationships in the Publishing in the Publishing

Supply ChainSupply Chain

Right Right Balance on Balance on Print Run Print Run LengthsLengths

Right Right Balance on Balance on Print Run Print Run LengthsLengths

AuthorPublisherPrinterDistributorBookstore Getting People to Read Getting People to Read

MoreMoreCompeting distractions Competing distractions

Getting People to Read Getting People to Read MoreMore

Competing distractions Competing distractions

New Challenges in PublishingNew Challenges in PublishingOn-Line On-Line

BooksellingBookselling

New Media New Media OptionsOptions

Development of Development of New titlesNew titles

New Media New Media OptionsOptions

Development of Development of New titlesNew titles

Price inelasticityPrice inelasticity

Market Segmentation

Ref

Scientific, Technical,

Medical

Professions (Law, Acc’tg)

Elementary & High School Texts

Reference Books

JuvenileEl-HiTextsReligion

Trade

*

Journals

*

Music

*

Profess-ional

*

CollegeTexts

*

STM

* *

Societies, Scholarly

Monographs

Imagine the PossibilitiesImagine the Possibilities

A New Business Model for A New Business Model for Publishing.Publishing.

Multi-path PublishingMulti-path Publishing

1

1 to 10

1 to 50

25 To 1000 per run

2000+

PUSH

Channel

Qty

eBooks, Any,

Part or whole

Paperbacks

A4, C5 etc

Comb Bound,

Part or whole

Paperbacks

A4, C5 etc

Perfect, Comb Bound,

Part or whole

Paperbacks

A4, C5 etc

Perfect Bound

Part or whole

Traditional

All formats

FormatCustomerRetailerDistributorPublisherCreator

Delivery

Funds

f p p ppF Delivery

Funds

Delivery

Funds

returns

dFf F Delivery

Funds

Delivery

Funds

d dRegional Printing

f F Delivery

Funds

d

Job Card

Rights

Delivery

Funds

Job Card

Rights

Delivery

Funds

dFIn Store Printing

f F dFFJob Card

Rights

Delivery

Funds

Customer Printing

f F FJob Card

Rights

Delivery

Funds

e

Market Pull

Channel Push

Multi-Path PublishingWhich combination of format, distribution channel and production point best delivers on the customer’s need

E- Delivery

y@Professionals

Com

munit

y

Book Stores

Customers

Libraries

Universities

Schools

Of

Providers

Servic

ePublishers

Printers

DistributorsDistributors

Com

munit

y

Of

Users

Internet Creates a New Publishing Internet Creates a New Publishing CommunityCommunity

E-Royalties

Digital Content / Preparation& Warehouse

Digital Production

E-Transactions@Digital RightsManagement

E-Encryption& Watermarking

Internet RevolutionInternet RevolutionTools for the New Publishing AgeTools for the New Publishing Age

Consumer access to Work’sConsumer access to Work’sConsumer access to Work’sConsumer access to Work’s

Details of the WorkDetails of the Work

Ordering a WorkOrdering a Work

Traditional Publishing Value ChainTraditional Publishing Value Chain

AuthorAuthorPublisherPublisher

DistributorDistributorConsumerConsumer Retail StoresRetail Stores

PrinterPrinter

WarehouseWarehouse

Key Business Process

Current Value Chain

Tasks

Book Production via Offset Print Process

Pre-Publication

Prep

Author Contracts

Book Editing & Design

Pre-press processing

Production Print &

Bind

Distribute Reprint Decision

Take Book Out of Print

Plate Prep & Setup

Offset Print >1000

Bind > 1000

Distribute Current Demand

Warehouse Excess

Production

Process Returns

Generate Reprint Order

Evaluate Backlist

“Remainder” Inventory

Write Off Inventory

Supply Chain Analysis - Current

AuthorAuthorPublisherPublisher

DistributorDistributorConsumerConsumer StoreStore

WarehouseWarehouse

WholesalerDistributorWholesalerDistributor

Evolving Publishing Value Chain Evolving Publishing Value Chain

PrinterPrinter

The Re - Engineered Supply Chain

Key Business Process

Revised Value Chain

Tasks

Book Production via Digital Print Process

Pre-Publication

Prep

Author Contracts

Book Edit & Design

PrePress process

Reprint Decision

Take Book Out of Print

Plate Prep & Setup

Print as Required

Bind as Required

Distribute Current Demand

Inventory Excess

Production

Process Returns

Generate Reprint Order

Evaluate Backlist

“Remainder” Inventory

Write Off Inventory

Production

Distribution

Distribution

Production

No.

of

Tit

les

No.

of

Tit

les R

un

Len

gth

s R

un

Len

gth

s

11 100 100 1,000 1,000 5000 500011 100 100 1,000 1,000 5000 5000

New Titles=New

Revenues

ReprintsOut of Print=

Lost Revenues

Traditional short runs Business as

usualBusiness as

usual

Consumer wave of

influence on

“Printing”

Consumer wave of

influence on

“Printing”

Book-in-time

Book-in-time

61806180

Continuous Feed

Continuous Feed

OffsetOffset

Digital Print fit with Internet OrderingDigital Print fit with Internet Ordering

Viewable & distribute / print of a book.Viewable & distribute / print of a book.

Business Opportunities for Publishing

Reduce capital and profit affects of warehouseing, inventory, remainders, and write-offs

Accelerate time to market for new titles and reprints by digital printing of Comps, Reviews and finished product.

Capture new revenue on existing properties --- republish Out of Print titles

Minimize risk on new titles --- test the marketRepurpose existing material into Custom Book offeringsReduce shipping costs by Distribute & Print work flowDevelop a multiple purpose digital book asset resourceProfit from development with continuous and discontinuous

product offerings where appropriate.

Infrastructure Proposition for PublishingInfrastructure Proposition for Publishing

From Print to Stock To Print on Demand

From Print & Distribute To Distribute then Print

From Mass Production To Book Customisation

From Bricks & Mortar To Clicks & Mortar

From Physical Books To Usage Rights & Licenses

To

To

To

To

Generate revenue and margins today while Generate revenue and margins today while investing in the “New” Publishing investing in the “New” Publishing

infrastructure.infrastructure.

Digital Print Services Digital Print Services Publishing TodayPublishing Today

From Make-then-sell …From Make-then-sell … to Sell-then-maketo Sell-then-make