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MEDIA KIT2017
2
your customers
MEMBER PORTAL/WEBSITES
IFAI DIVISIONS
RESEARCH IN PERSON
CUSTOM CONTENT
SOCIAL MEDIA
E-NEWSLETTERS
our connectionslndustrial Fabrics Association lnternational
Integrated Media
Rely on the power of IFAI’s Media to reach the right audience with an effective message. This media kit is designed to help you
target the right buyers for your products.
4
IFAI MagazinesIFAI’s print magazines have long been flagships in their respective industries—heralded around the world for their content. Our readership is loyal, decision-making business people from across the global specialty fabrics marketplace. Build your brand, expand awareness and drive sales with an advertising campaign in any/all IFAI magazines.
IFAI Digital MediaIFAI’s websites are the perfect complement to print magazines. Our websites provide quality content that reinforces your brand, helps you stay top-of-mind in the industry, and generates qualified leads through our global audience. Advanced Textiles Source is a digital-only publication with distribution to influential technical textile professionals. Our readers/members have access to the industry’s most robust searchable content database.
WEBSITES E-Newsletters
6 SpecialtyFabricsReview.com Specialty Fabrics Review
8 IFAI.com IFAI Worldwide
9 AdvancedTextilesSource.com Advanced Textiles Source
10 FabricArchitectureMag.com Fabric Architecture
12 GeosyntheticsMagazine.com Geosynthetics
14 InTentsMag.com InTents
16 MarineFabricatorMag.com Marine Fabricator
ResearchIFAI Custom Research is your source for accessing in-depth, accurate and timely industry and marketplace information. We offer a breadth of research capabilities for your business and market segment, including:
• US specialty market segments
• Customized market studies
• Development and administration of online surveys and results analysis
• Acquisition of hard-to-find market data
• Creation and delivery of research results via live presentations and webinars
6 Specialty Fabrics Review
10 Fabric Architecture Resource Guide
12 Geosynthetics
14 InTents
16 Marine Fabricator
Social MediaIFAI has a growing social media presence. Keep in touch, like, and follow your favorite IFAI brands as we keep you in the know. Be a part of the conversation and ask about marketing opportunities to leverage this powerful connection to your customers.
5
IFAI Trade Shows and EventsThe specialty fabrics and technical textiles industries come alive as IFAI’s cutting-edge trade shows are the living, breathing embodiment of the industry. Decision makers from around the world converge to strike deals, purchase products, solidify partnerships and obtain answers to their questions. Face-to-face interaction is king, with handshakes and smiles signifying the closing of deals and the opening of opportunities.
18 IFAI Expo featuring Specialty Fabrics Advanced Textiles Shade and Weather Protection 20 Geotechnical Frontiers 2017
Custom ContentFor more than 100 years, IFAI’s content has educated members and readers alike. Let us help you develop a plan to include e-whitepapers in your marketing mix. They are completely turnkey, utlizing IFAI marketing channels to ensure maximum exposure.
86% of marketing professionals agree that successfully integrating multiple channels under a single marketing strategy is crucial to their long-term success. Forrester
ABOUT IFAI
IFAI (Industrial Fabrics Association International) is a not-for-profit trade association comprised of member companies representing the entire specialty fabrics/technical textiles industry, a world market estimated at $142 billion in 2016.
Supporting more than 1,550 member companies in 13 market niches and three country sectors, IFAI produces the largest industry trade show in the Americas; provides industry news and information via trade magazines, digital publications and buyer’s guides; and provides education and advocacy on behalf of member companies.
IFAI invests all profits generated by magazines, websites and trade shows to advance the industry and support member programming.
IFAI PRESIDENT/CEO
Mary Hennessy+1 651 225 6986800 319 3133mjhennessy@ifai.com
6
January
Eco-friendly fabricsInflatable structuresSelf-cleaning fabricsCelebrating Craftsmanship: Fabric structures: air structures
Ad Close: Nov 17, 2016 Materials Due: Dec 3, 2016
BONUS DISTRIBUTIONMFA National Convention 2017NECPA Conference & ExpoIFAI Tent ExpoMidwest Fabrics Products Assoc. Conv.CMCFA 2017 Convention
February
State of the Industry, Part ITarps and truck coversFurnishing the outdoorsMarine: travel/full covers
Ad Close: Dec 17, 2016 Materials Due: Jan 4, 2017
March
State of the Industry, Part IIMarine fabrication Sports and recreationAdvanced textiles: recreational/extreme sports products
Ad Close: Jan 17, 2017 Materials Due: Feb 3, 2017
BONUS DISTRIBUTIONAATCC International Conference
April
Specialty Fabrics Showcase, Part IBuilding a strong workforceFabric and architectFabric environments: fabric art
Ad Close: Feb 17, 2017 Materials Due: Mar 3, 2017
BONUS DISTRIBUTION Outlook 2017
May
Specialty Fabrics Showcase, Part IISelling shadeWide-format printing: how big does it get?Awnings and canopies: exterior shades/screens
Ad Close: Mar 17, 2017 Materials Due: Apr 3, 2017
BONUS DISTRIBUTIONOFPANZ Conference
BUYER’S GUIDE
June
Innovation: From Idea to Output Fabric structures: tensile structures
Ad Close: Apr 17, 2017 Materials Due: May 3, 2017
BONUS DISTRIBUTION Specialized Textiles Association 2017 Expo
July
IFAI Expo 2017 Exhibitor Product PreviewSustainability, inside and outDisaster and rescue productsAwnings and canopies: freestanding structures
Ad Close: May 17, 2017 Materials Due: Jun 3, 2017
August
IFAI Expo 2017 Show PreviewShow Stopper PreviewFabrics in retailTrends in upholsteryFabric environments: interior display
Ad Close: Jun 17, 2017 Materials Due: Jul 3, 2017
BONUS DISTRIBUTION RISE 2017
September
State-of-the-art sewingKinetic fabricsTent: corporate tent rental
Ad Close: Jul 17, 2017 Materials Due: Aug 3, 2017
BONUS DISTRIBUTION IFAI Expo 2017 AUSA (Association of the US Army)
October
Productivity boostersNew equipment showcaseSo what else do you make?Multifunctionality in high-performance fabricsMarine: marine exterior upholstery
Ad Close: Aug 17, 2017 Materials Due: Sept 3, 2017
November
Report: IFAI Expo 2017Tensile tentsSmart fabricsTent: private tent rental
Ad Close: Sept 17, 2017 Materials Due: Oct 3, 2017
BONUS DISTRIBUTION FABTECH 2017
December
Report: IFAI Expo 2017Narrow fabricsThe military marketsAdvanced textiles: protective apparel
Ad Close: Oct 17, 2017 Materials Due: Nov 3, 2017
REVIEWSpecialty Fabrics
PUBLICATION
Specialty Fabrics
PUBLICATION
$12 US | $17 CAN
SUBSCRIBE at SpecialtyFabricsReview.com
SEPTEMBER 2016
Trusted information through a century of change
Blair Belluomo blends outside experience into a management
style that turns employees into teachers and customers
into partners.
A HEALTHY OUTLOOK
medical and biomedical products
FROM THE GROUND UP
anchoring shade structures
THE EXPERIENCE
IFAI EXPOSHOW PREVIEW
Show Stopper Program+++ PLUS +++
0916RV_cv1.indd cv1 8/24/16 9:16 AM
SPECIALTY FABRICS REVIEW EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change
SpecialtyFabricsReview.com
E-Newsletter
OFFICIAL PUBLICATION OF
EXPO Sept. 26–29, 2017 | New Orleans, LA USA Education day Oct. 26 | Show days Oct. 27–29IFAIEXPO.COM
Expo17_logo
Specialty Fabrics
7
A comprehensive directory of suppliers, including thousands of products across the entire supply chain.Fibers, fabrics and filmHardware, findings and accessoriesEquipment and toolsServices to manufacturersEnd products
Ad Close: Mar 17, 2017 Materials Due: Apr 3, 2017
EXPO GUIDE
A complete guide to education, exhibits and important events at IFAI Expo 2017.
Ad Close: July 17, 2017 Materials Due: Aug 3, 2017
NET Print Rates: Specialty Fabrics ReviewAD SIZE ISSUE FREQUENCY BUYER’S
GUIDEEXPOGUIDE12x 6x 1x
Full page $3970 $4395 $4890 $5625 $5030
2⁄3 vertical $3500 $3980 $4365 $4920 $4410
1⁄2 island $2840 $3280 $3780 $4220 $3760
1⁄2 horiz $2300 $2720 $3220 $3970 $3485
1⁄3 page $1780 $2130 $2500 $2870 $2585
1⁄6 page $1280 $1515 $1855 $2140 $2005
2-pg spread $7535 $8350 $9290 $10685 $9555
Ask your account manager about cover availability and pricing Special Positions (non cover): add 10% to earned rateBuyer’s Guide and Expo Guide contributes to the overall Review frequency discounts
NET Digital Rates: Specialty Fabrics Review Prices listed are per month
Specialtyfabricsreview.comv size 3 mo 6 mo 12 mo
Leaderboard 728 x 90 px $595 $495 $395
Skyscraper 160 x 600 px $550 $450 $350
Mid-rectangle 300 x 250 px $550 $450 $350
*other sizes and dynamic units available, please ask for information and pricing.
E-Newsletter size 3 mo 6 mo 12 mo
Position #1 600 x 90 px $695 $625 $550
Position #2 600 x 90 px $595 $525 $450
Position #3 600 x 90 px $495 $425 $350
Sponsored content custom $800 $750 $700
SpecialtyFabricsReview.com
Specialty Fabrics ReviewFor more than 100 years, The Review has been instrumental
in providing knowledge and support for the specialty fabrics
community, keeping decision-makers current on industry trends,
products and services. Specialty Fabrics Review is the ideal vehicle
to convey your message to a variety of buyers. Our annual Buyer’s
Guide is the most complete textile industry product and service
guide available — a year-round resource to help guide your
customers’ purchasing decisions.
DIVISIONSAdvanced Textiles Products Division
Equipment Division
Fabric Graphics Association
Fabric Structures Association
Geosynthetic Materials Association
IFAI Canada
IFAI Japan
Makers Division
Marine Fabricators Association
Military Division
Narrow Fabrics Institute
Professional Awning Manufacturers Association
Tent Rental Division
Tarp Association
U.S. Industrial Fabrics Institute
13,000 CIRCULATION
32,907 READERSHIP
28%
CustomProducts
18%
AwningsCanopies11%
12%
23%
4%Academic
4%
Structures Enclosures Shelters
Advanced Textiles/Smart Textiles
Marine
Signs
READER PROFILE
Read or looked at ads and 49.6% read or looked at 6 or more100%
Of readers are owners, CEOs, and upper management94.5%
Read for new products and services95%
Keep and refer to past issues80%
Make or influence decisions85.3%
Read all of the last 4 issues66.5%
Pass on their copy of Specialty Fabrics Review to someone else to read
67.1%
Take an action when interested in a product advertised97%
Visit the company website, call or e-mail the company when interested in a product advertised
80%
2016 READER SURVEY
8IFAI WorldwideThe global specialty fabrics market is at your fingertips with
IFAI Worldwide, a monthly e-newsletter providing traditional
advertising and unique sponsorship opportunities.
IFAI.comIFAI.com is the entrance to our new Member Portal, promising
an unprecedented level of engagement. The worldwide
specialty fabrics market utilizes the dynamic content of
IFAI.com to stay informed on daily trends in the industry.
NET Digital Rates: IFAI.com Prices listed are per month
IFAI.com size 1 mo 6 mo 12 mo
Leaderboard 728x90px $675 $550 $500
Wide skyscraper 160x600px $625 $500 $450
*other sizes and dynamic units available. Please call for more information.
NET Digital Rates: IFAI Worldwide Prices listed are per month
IFAI Worldwide size 3 mo 6 mo 12 mo
Position #1 600x90px $695 $645 $595
Position #2 600x90px $595 $545 $495
Position #3 600x90px $495 $445 $395
Sponsored content custom $800 $750 $700
9
Advanced Textiles SourceTechnical textiles professionals from across
the industry turn to Advanced Textiles
Source for timely, relevant and interactive
content for the lucrative technical textiles
industry. A robust website and digital
publication combine as a community
forum and information source for
expert-vetted content.
ADVANCED TEXTILES SOURCE EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change
E-Newsletter
AdvancedTextilesSource.com
January 2017
What’s happening with carbon fiber?
June 2017
The new nonwovens: research and prototyping
October 2017
AT Conference report
March 2017
The business of smart fabrics
April 2017
Patent law for innovators
July 2017
How antimicrobials are used in textiles
November 2017
Narrow fabrics and small-scale advanced textiles
August 2017
Multi-functionality in protective textiles
December 2017
Progress in sustainable materials and processes
February 2017
Progress in kinetic energy
May 2017
Thermal control: apparel and beyond
September 2017
Trade issues for high-tech textiles and products
AdvancedTextilesSource.com
OFFICIAL PUBLICATION OF
EXPO Sept. 26–29, 2017 | New Orleans, LA USA Education day Oct. 26 | Show days Oct. 27–29IFAIEXPO.COM
Expo17_logo
Advanced Textiles
NET Digital Rates: Advanced Textiles Source Prices listed are per month
AdvancedTextilesSource.com size 1 mo 6 mo 12 mo
Leaderboard 728 x 90 px $750 $650 $550
Wide skyscraper 160 x 600 px $600 $500 $400
Mid-rectangle 300 x 250 px $600 $500 $400
*other sizes and dynamic units available. Please call for more information.
E-Newsletter size 1 mo 6 mo 12 mo
Leaderboard 600 x 90 px $950 $850 $750
Wide skyscraper 160 x 600 px $915 $815 $715
Sponsored content custom $1100 $900 $700
DIVISIONAdvanced Textiles Products Division
Are Owners, CEO’s, Upper Management and R&D85.7%
Make or influence purchasing decisions for their company80.3%
Either visit the company website, email or call the company when interested in a product advertised
80%
Keep and refer to past issues80%
Of readers visit ATSource.com at least weekly50%
Aerospace BallisticsCarbon FiberCleanroomComposite Materials Civil Engineering/Geosynthetics Energy HarvestingHazmatMedical, Health and Hygiene Military/Government Nanotechnology Performance/SportswearPhase Change Safety and Protective Smart Textiles/WearablesSustainability Thermal
TECHNICAL TEXTILE MARKETSREPRESENTED
2016 READER SURVEY
10
OFFICIAL PUBLICATION OF
EXPO Oct. 18–21, 2016 | Charlotte, NC
Shade and Weather Protection
$40 US | $55 CAN
SUBSCRIBE FabricArchitectureMag.com
DESIGN FOR STRUCTURE AND SHADE
PUBLICATION
Resource2016
GuideProject studies
Supplier directory
Product listings tool
FABRIC SPECIFIER
CHARTS
FABRIC ARCHITECTURE EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change
10 www.FabricArchitectureMag.com
PROJECT STUDIES
FUNCTIONAL TENSIONED SHADE SCULPTURE
Early 1900s towns in the U.S. Southwest sprung up like cacti wherever stagecoach stops seemed appropriate. Established in 1912, Tolleson, Ariz., is one of those stagecoach layover points,
and like many American towns that predate the automobile, the transformation of the landscape by the mid-century interstate freeway system left its mark on this town too.
Tolleson, tucked into a far southwest corner of Phoenix, used to be the way people got in and out of Phoenix from Los Angeles via Van Buren Street. For decades, Van Buren was Tolleson’s main through street, made into a five-lane highway in the 1960s to handle the steadily growing traffic before Interstate 10 was built about a mile north. After the Interstate, the diminished traffic flow opened an opportunity that has led to a four-year city redevelopment project, the Downtown Tolleson Redevelopment corridor, that has transformed the street into a mile-long pedestrian-friendly destination recently rebranded the “Paseo de Luces” (path of lights).
Urban renewal efforts include aggressive architectural improvements to the city’s streetscape, sidewalks, landscaping, water features, lighting and gathering spaces. At the heart of the project, midway between 91st and 99th avenues, is an open greenspace and gathering area where a dramatic water feature and shade element are incorporated into the program.
Designed by International Tension Structures (ITS), Scottsdale, Ariz., this framed shade structure of gently arching beams spanning over the water feature, creates a focal point and memorable landmark for the community. A complex assembly of compound arching beams and intersecting tensioned
fabric panels work together in a dynamically lyrical composition. Eight rectangular columns, equally spaced around in a circle that surrounds the water pool, are canted out slightly, pointing skyward with angled tips like spears. Eight double-arching beams in pairs of two, each spanning more than 70 feet, cross in the center offset to create a square-sided opening directly above the pool. Tensioned fabric panels fit between each pair of beams to form a shape somewhat like a Maltese cross. Four triangular fabric panels converge on the center point beneath the square
PROJECT DATA
CLIENTCity of Tolleson, Ariz.
ENGINEER, DESIGN, FABRICATION, INSTALLATIONInternational Tension Structures
FABRICWhite PVC-coated polyester, Précontraint 502 by Serge Ferrari
Resource Guide
Resource Guide featuring Shade and Weather Protection
Ad Close: Mar 17, 2016 Materials Due: Apr 3, 2016
BONUS DISTRIBUTIONIFAI Expo 2017
FabricArchitectureMag.com
E-Newsletter
11FABRIC ARCHITECTURE | RESOURCE GUIDE 2016
opening where they attach to the bottom point of a flying mast that projects upward to create a high point enclosed with a fabric cone. This center cone rises to a height of 28 feet and with the dramatic LED lighting system on the structure makes it a beacon for the community gathering place.
The project faced several complex construction challenges for ITS, including compound arching beams, heavy structural steel members to carry the long spans, and rigorous modeling to ensure a secure and steady installation. “Every piece
of steel was modeled to develop their specific shapes,” says Jacob Schwartz, owner of ITS. “Due to the size of some of these bent steel beams, we had to have them rolled out of state and shipped in.”
The result is a structure that helps to define Tolleson, has created a popular and beautiful destination point and helped the community with its urban renewal and revitalization. The project received a 2015 IAA Achievement of Excellence award in tensile structures less than 600 sq m (6,458 sq ft) in size. —BW
11
FabricArchitectureMag.com
Fabric ArchitectureRESOURCE GUIDEfeaturing Shade and Weather Protection
The Fabric Architecture Resource Guide is the complete resource for
architects who build with fabric, featuring information on fabrics,
products and supplies as well as case studies of fabric structure
projects. While continuing to serve its current architectural market,
Fabric Architecture will broaden its reach with an expanded focus on
shade and weather protection applications from a variety of industries.
35%
Shade, Structures & Enclosures
3%
Schools/Libraries
52%
ArchitectsDesigners
10%
Contractors/Engineers/Specifiers
NET* Print Rates: Fabric Architecture Prices listed are per month
Print 1x
2-pg spread + FP page $5995
2-pg spread + half page $5605
Full page $2985
Half-page spread $2985
Half-page (horizontal) $1985
Special positions add 10% to earned rate
NET Digital Rates: Fabric Architecture Prices listed are per month
FabricArchitectureMag.com size 3 mo 6 mo 12 mo
Leaderboard 728 x 90 px $595 $495 $395
Wide skyscraper 160 x 600 px $550 $450 $350
Mid-rectangle 300 x 250 px $550 $450 $350
*Other sizes and dynamic units available. Please call for more information.
E-Newsletter size 3 mo 6 mo 12 mo
Position #1 600 x 90 px $595 $525 $450
Position #2 600 x 90 px $495 $425 $350
Position #3 600 x 90 px $395 $325 $250
Sponsored content custom $650 $600 $550
READER PROFILE
2016 READER SURVEY
5,500 CIRCULATION
13,915 READERSHIP
Read or looked at ads100%
Of readers are owners, architects, contractors and designers97.5%
Visit the company website, call or email the company when interested in a product advertised
75%
Use for ideas and inspiration93.5%
Specify products for their business91.4%
Make or influence buying decisions95%
DIVISIONSFabric Structures AssociationProfessional Awning Manufacturers Association
12
OFFICIAL PUBLICATION OF
April/May
FOCUS: Geosynthetics and Environmental ProtectionCapping and closingWetlands restorationGreen roofs
Ad Close: Feb 17, 2017 Materials Due: Mar 3, 2017
BONUS DISTRIBUTIONASHE National ConferenceWorld of Coal AshGMA Lobby Days 2017OFPANZ 2017
August/September
FOCUS: Geosynthetics and MiningEnergy: oil, gas, coal, and moreContainment applicationsRoads and bridges
Ad Close: Jun 17, 2017 Materials Due: Jul 3, 2017
BONUS DISTRIBUTIONIFAI Expo 2017SWANA WASTECON 2017GMA Lobby Day 2017
February/March
FOCUS: Geosynthetics and TransportationInternational Achievement AwardsGMA Techline Q-and-AGeoTechnical Frontiers Watch
Ad Close: Dec 17, 2016 Materials Due: Jan 4, 2017
BONUS DISTRIBUTIONIECA’s Environmental Connection2017 Geotechnical FrontiersGlobal Waste Management Symposium2017 USSD Conference
June/July
FOCUS: Erosion and Sediment ControlReinforced slopes and wallsCoastal and shoreline protectionGMA Techline Q-and-A
Ad Close: Apr 17, 2017 Materials Due: May 3, 2017
BONUS DISTRIBUTIONASTM Committee D 35 on GeosyntheticsSpecialised Textiles Association ExpoStormConASHE 2017 National Conference
October/November
FOCUS: Geosynthetics and WaterLarge dams, small damsGeotextile tubesGMA Techline Q-and-A
Ad Close: Aug 17, 2017 Materials Due: Sep 3, 2017
Dec 2016/Jan 2017
SPECIFIER’S GUIDEThe most renowned industry guide for specifying geosynthetics products, applications and services.
Ad Close: Oct 17, 2016 Materials Due: Nov 3, 2016
GEOSYNTHETICS EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change
CULLINAN RANCH
Geofoam in wetlands restoration project
AUGUST/SEPTEMBER 2016VOLUME 34 NUMBER 4SUBSCRIBE ATGeosyntheticsMagazine.com
GeosyntheticsA PUBLICATION OF
$19 US | $25 CAN
Secondary containmentState-of-the-art fuel
storage at Point Loma
CAMBRIA SITE 93
Geosynthetic closure of a mine refuse site
GMA NEWS
Koerner award & lecture series
GeosyntheticsMagazine.com
E-Newsletter
GeotechnicalFrontiersMarch 12–15, 2017 | Orlando, Florida USA
13
33%
CivilEngineers
21%
ContractDevelopers
27%
ArchitectsDesigners
11%
4%
LandscapeArchitects
4%
Academics
GovernmentAgencyProfessionals
NET* Print Rates: GeosyntheticsAD SIZE ISSUE FREQUENCY
6x 4x 1x
Full page $3765 $4490 $4990
2⁄3 vertical $3505 $4065 $4515
1⁄2 island $3080 $3430 $3810
1⁄2 horiz $2560 $2860 $3175
1⁄3 page (H or V) $1930 $2455 $2725
1⁄6 page (H or V) $1495 $2050 $2275
Cover 2 $4145
Cover 3 $4145
Cover 4 $4350
2-pg spread $7160 $8535 $9485
Tab (Spec Guide) $5110 $5985
Special positions add 10% to earned rate
GeosyntheticsMagazine.com
GeosyntheticsFor more than 30 years, Geosynthetics magazine has been a
beacon for specifiers, engineers, architects, government agencies,
academics and installers to follow—providing the answers
they need. The annual Specifier’s Guide is the go-to resource
for industry decision makers when specifying products and
applications year-round. Online, top influencers get involved
through detailed case studies and a library of research articles.
NET Digital Rates: Geosynthetics Prices listed are per month
GeosyntheticsMagazine.com size 3 mo 6 mo 12 mo
Leaderboard 728 x 90px $595 $495 $395
Wide skyscraper 160 x 600 px $550 $450 $350
Mid-rectangle 300 x 250 px $550 $450 $350
*Other sizes and dynamic units available. Please call for more information.
E-Newsletter size 3 mo 6 mo 12 mo
Position #1 600 x 90 px $695 $645 $595
Position #2 600 x 90 px $595 $545 $495
Position #3 600 x 90 px $495 $445 $395
Sponsored content custom $800 $750 $700
READER PROFILE
14,000 CIRCULATION
33,325 READERSHIP
Read or looked at ads and 40.1% read or looked at 6 or more100%
Of readers are owners, engineers and project managers88%
Read for new products and services90.7%
Keep and refer to past issues85.6%
Make or influence decisions75.9%
Read all of the last 4 issues72.7%
Pass on their issue of Geosynthetics Magazine50.3%
Visit the company website, call or e-mail the company when interested in a product advertised
77%
DIVISIONGeosynthetics Materials Association
2016 READER SURVEY
14
OFFICIAL PUBLICATION OF
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Your complete source for events in tents
aug / sept 2016
Second locationExpanding to multiple locations offers exceptional benefi ts when the time is right.
Behind the scenesSmall auxiliary tents are the backbone of large events.
Stretching the limitsMike Holland and Chattanooga Tent Co. embrace the tools for success.
PUBLICATION
TWO PARTIESONE TENT
ACHIEVING TWO DISTINCT EVENTS BACKTOBACK
0816IT_CV1.indd 1 7/18/16 10:41 AM
INTENTS EDITORIAL CALENDAREditorial calendar and bonus distribution subject to change
InTentsMag.com
E-Newsletter
February/March
BUYER’S GUIDEA leading resource of products and services tent rental professionals utilize for purchasing decisions.
Ad Close: Dec 17, 2016 Materials Due: Jan 4, 2017
April/May
WEDDING AND DECORHot décor for weddings: chairs, tables, dance floors, and moreBringing outdoor elements into tents with natural décorTent series: Sailcloth tents
Ad Close: Feb 17, 2017 Materials Due: Mar 3, 2017
BONUS DISTRIBUTIONSpecialised Textiles Assocation ExpoOFPANZ Conference 2017
June/July
READER’S CHOICE AWARDSGreat backyard eventsTent series: Frame tents
Ad Close: Apr 17, 2017 Materials Due: May 3, 2017
August/September
EQUIPMENTEquipment that makes the job easy Corporate event trendsTent series: Clearspan tents
Ad Close: Jun 17, 2017 Materials Due: Jul 3, 2017
BONUS DISTRIBUTIONIFAI Expo 2017
October/November
FABRICEvent fabricsTent and fabric cleaningTent series: Unique tents (stretch, military, disaster relief, glamping)
Ad Close: Aug 17, 2017 Materials Due: Sep 3, 2017
BONUS DISTRIBUTIONMid Atlantic Tent Renters Association Conference
Dec 2017/Jan 2018
PREMIER PRODUCT SHOWCASEEvents with multiple locationsBallasting and staking challengesPremier Product Showcase
Ad Close: Oct 17, 2017 Materials Due: Nov 3, 2017
BONUS DISTRIBUTIONIFAI Tent ConferenceThe Rental Show (ARA)
Jan. 24–26, 2017Orlando, FL USA IFAI.COM/Tent
EXPO January 24-26, 2017 Renaissance Orlando at SeaWorld
15
48%
Tent/PartyRental33%
EventPlanning
10%9%
MilitaryDisaster/Revocery
Caterers/Hotels/Events Centers
NET* Print Rates: InTents
AD SIZE ISSUE FREQUENCY6x 4x 1x
Full page $4155 $4530 $4910
2/3 vertical $3710 $4060 $4575
1/2 island $3285 $3580 $3890
1/2 horiz $2500 $2915 $3245
1/3 page (H or V) $1805 $1990 $2210
1/6 page (H or V) $1390 $1600 $1855
Cover 2 $4570
Cover 3 $4570
Cover 4 $4775
2-pg spread $7890 $8610 $9330
Special positions add 10% to earned rate
InTentsMag.com
InTentsMotivated professionals and successful entrepreneurs from the
tent rental, meeting and event planning, and catering industries
turn to InTents for everything from weddings to military and
disaster recovery. Readers are among the most engaged, seeking
new opportunities in the tent rental industry. A successful Buyer’s
Guide is the cornerstone for year-round purchasing decisions for
professionals across the tent rental landscape.
NET Digital Rates: InTents Prices listed are per month
InTentsMag.com size 3 mo 6 mo 12 mo
Leaderboard 728 x 90 px $595 $495 $395
Wide skyscraper 160 x 600 px $550 $450 $350
Mid-rectangle 300 x 250 px $550 $450 $350
*Other sizes and dynamic units available. Please call for more information.
E-Newsletter size 3 mo 6 mo 12 mo
Position #1 600 x 90 px $595 $525 $450
Position #2 600 x 90 px $495 $425 $350
Position #3 600 x 90 px $395 $325 $250
Sponsored content custom $650 $600 $550
READER PROFILE
10,000 CIRCULATION
31,365 READERSHIP
Read or looked at ads and 60.4% read or looked at 6 or more100%
Of readers are owners, managers, caterers and event planners88%
Read for new products and services95.3%
Keep and refer to past issues90.6%
Make or influence decisions91.1%
Read all of the last 4 issues71.1%
Pass along their issue of InTents to someone else after reading.97.2%
Visit the company website, call or e-mail the company when interested in a product advertised
83.5%
DIVISIONSTarp Association Tent Rental Division
2016 READER SURVEY
16
OFFICIAL PUBLICATION OF
January/February
MFA Time StandardsShade Solutions: Advanced Sun Protection for People and EquipmentShop Layout and Organization SolutionsBoat Upgrades: Fabrics, Electronics, Metal Work
Ad Close: Nov 17, 2016 Materials Due: Dec 3, 2016
BONUS DISTRIBUTION2017 NECPA Conference & ExpoIFAI Marine Fabricators Conference 2017CMCFA 2017 Convention
March/April
MFA Excellence Awards: Interior and ExteriorNew Exterior FabricsNeedles and ThreadsSewing Machines: Maintenance and New Equipment
Ad Close: Jan 17, 2017 Materials Due: Feb 3, 2017
May/June
Biminis 101: Quality Factors and Construction OptionsWhat’s New in Marine HardwareThe Link between Word-of-Mouth Buzz and Good Customer ServiceState of The Industry
Ad Close: Mar 17, 2017 Materials Due: Apr 3, 2017
BONUS DISTRIBUTIONSpecialised Textiles Association ExpoOFPANZ Conference 2017Outlook 2017
July/August
Employee Recruitment and RetentionFabric Repair and ReplacementInterior Trends, including upholstery and vinyl developmentsMarketing Your Business
Ad Close: May 17, 2017 Materials Due: Jun 3, 2017
September/October
Succession Planning for Your BusinessUpselling Your Services and ProductsMold and Mildew SolutionsDeveloping a Business Plan for Growth
Ad Close: Jul 17, 2017 Materials Due: Aug 3, 2017
BONUS DISTRIBUTIONIFAI Expo 2017IBEX 2017
November/December
BUYER’S GUIDE A complete product and service resource used throughout the year for buying decisions.
Ad Close: Sep 17, 2017 Materials Due: Oct 3, 2017
SUBSCRIBE AT www.marinefabricatormag.com
$10 US | $15 CAN
SEPTEMBER/OCTOBER 2016
A PUBLICATION OF
ACCENT ON MARINE INNOVATION
Textiles that combine performance and aesthetics
'LISTEN TO THE LOCALS'
Five regional approaches
to making enclosures
WARRANTING YOUR WORK
Off ering customers
peace of mind
0916MF_Cv1.indd CV1 8/15/16 4:24 PM
MARINE FABRICATOR EDITORIAL CALENDAR Editorial calendar and bonus distribution subject to change
MarineFabricatorMag.com
E-Newsletter
Jacksonville Marriott
17
5,000 CIRCULATION
12,447 READERSHIP
Read or looked at ads and 63.6% read or looked at 6 or more100%
Of readers are owners, designers and fabricators94.3%
Read for new products and services96.1%
Keep and refer to past issues91.7%
Make or influence decisions96.8%
Read all of the last 4 issues83.9%
Pass on their issue of Marine Fabricator to someone else86.4%
Visit the company website, call or e-mail the company when interested in a product advertised
83.6%
MarineFabricatorMag.com
NET* Print Rates: Marine Fabricator Prices listed are per month
AD SIZE ISSUE FREQUENCY6x 4x 1x
Full page $3440 $3950 $4295
2⁄3 vertical $3120 $3625 $3965
1⁄2 island $2745 $3200 $3450
1⁄2 horizontal $2335 $2745 $3145
1⁄3 page (H or V) $1835 $2200 $2515
1/6 page (H or V) $1345 $1605 $1855
2-pg spread $6535 $7510 $8155
Ask your account manager about cover availability and pricing Special Positions (non cover): add 10% to earned rate
Marine FabricatorFor more than 20 years, decision makers have turned to Marine
Fabricator to learn craftsmanship techniques and build successful
marine fabrication enterprises. Business owners use the publication
as the primary resource for their business needs and for education
and information. The Buyer’s Guide provides readers an easy year-
round resource for making buying choices.
DIVISIONMarine Fabricators Association
72%
Marine Aftermarket Fabrication (repair, exterior, interior)
15%
10%
Marine OEM
Automotive Fabrication
3%
Marine Interior Design
READER PROFILE
NET Digital Rates: Marine Fabricator Prices listed are per month
MarineFabricatorMag.com size 3 mo 6 mo 12 mo
Leaderboard 728 x 90 px $595 $495 $395
Wide skyscraper 160 x 600 px $550 $450 $350
Mid-rectangle 300 x 250 px $550 $450 $350
*Other sizes and dynamic units available. Please call for more information.
E-Newsletter size 3 mo 6 mo 12 mo
Position #1 600 x 90 px $595 $525 $450
Position #2 600 x 90 px $495 $425 $350
Position #3 600 x 90 px $395 $325 $250
Sponsored content custom $700 $650 $600
2016 READER SURVEY
18
IFAI Trade Shows and Events
90% of attendees use exhibitions as the #1 source of purchasing information.
Center for Exhibition Industry Research Canada24%
Asia37%
Middle East 2% Africa 2%
Australia &New Zealand
Mexico
Central & SouthAmerica
Europe 3%
9%
9%
14%
INTERNATIONAL ATTENDEES
International attendees represent more than 100 countries outside the U.S.
(represents 16% of total Expo attendance)
Marketing
Other Purchasing
President/Owner4%
5%
6%
10%
21%
26%
28% R&D Engineering
SalesProduction/Operations
ATTENDEE JOB TITLE
A global industry of textile companies unites at IFAI Expo 2017—the largest
display of specialty fabrics and technical textiles in North America. Join more
than 400 exhibitors offering fibers, yarns, equipment, fabric and technology
solutions for motivated buyers in New Orleans, LA, from September 26-29.
Decision-makers and researchers from more than 100 countries attend IFAI Expo
to see the latest products and technologies, learn about industry trends, network
and build successful and confidential relationships with exhibitors.
Specialty FabricsTraditional market suppliers from fabric, equipment and hardware to services needed to manufacture end products.
AUDIENCE: Prominent industry fabricators from awning and tent manufacturers to marine and graphics professionals.
Advanced TextilesSuppliers and innovators in non-traditional markets (such as medical, smart textiles, aerospace, safety and protective and performance wear) showcase their ability to partner throughout the supply chain.
AUDIENCE: Other IFAI exhibitors, brands, product designers, end product manu- facturers from non-traditional markets.
Shade & WeatherEnd-product manufacturers of retractable awning systems, shade structures and canopies as well as motorized shade and weather solutions unite in this popular show floor area.
AUDIENCE: Landscape architects, pool and deck contractors, parks and recreation officials, other demographics interested in outdoor, shade and weather protection.
19
EXPO Sept. 26–29, 2017 | New Orleans, LA USA Programming Sept. 26–29 | Show floor Sept. 27–29IFAIEXPO.COM
Expo17_logo
IFAIexpo.com
NET* Digital Rates: IFAIexpo.com Prices listed are per month
IFAIexpo.com 3 mo 6 mo 12 mo
Leaderboard $650 $550 $500
Wide skyscraper $550 $450 $350
*Other sizes and dynamic units available. Please call for more information.
Non-IFAI members
ADD $500TO EXHIBIT SPACE RATE
EXHIBITOR SURVEY RESULTS
found prospective customers96%
rated prospect quality "good" or "excellent"78%
connected with existing customers93%
closed sales on the show floor39%
ONLINE
Advanced Textiles SourceAdvancedTextilesSource.comFabric Architecture e-newsletterIFAIexpo.comIFAI WorldwidePre and Post Show E-blastsSpecialty Fabrics Review e-newsletterSpecialtyFabricsReview.com
IN PERSON
Fabric Sourcing CenterShow Stopper AwardsSponsorshipsIFAI Expo trade show floorIFAI Expo mobile app
IN PRINTFabric Architecture Resource Guide
Specialty Fabrics Review • Exhibitor Preview issue • Show Preview • Show Issue• Show Report
IFAI Expo Guide
Our connections, your success
Book by April 3 and save!1 800 209 1810Steve Schiffman
Aerospace AutomotiveAwningsBallisticsCarbon FiberCleanroomComposite Materials
MARKET APPLICATIONS
Civil Engineering/Geosynthetics
Energy HarvestingFiltrationGeosyntheticsGovernment/MilitaryGraphics
HazmatMarine ProductsMedical, Health and Hygiene Military/Government Nanotechnology Performance/Sports wearPhase Change
Recreational ProductsSafety and ProtectiveSmart Textiles/WearablesStructuresSustainability TentsThermal
2017 BASE EXHIBIT BOOTH RATES
BOOTH SIZE/TYPE Before March 31
After March 31
HEIGHT RESTRICTION 8 ft. (2.44m)
10’ x 10’ Standard (3.05m x 3.05m) $3,025 $3,265
10’ x 10’ Corner (3.05m x 3.05m) $3,275 $3,515
HEIGHT RESTRICTION varies, contact IFAI
10' x 20' Inline (3.05m x 6.1m) $6,050 $6,530
10' x 20' Corner (3.05m x 6.1m) $6,300 $6,780
10' x 20' Peninsula (3.05m x 6.1m) $6,800 $7,280
10’ x 20’ Island (3.05m x 6.1m) $7,050 $7,530
10’ x 30’ Island (3.05m x 9.14m) $10,075 $10,795
10' x 40' Island (3.05m x 12.2m) $11,100 $11,900
20’ x 20’ Island (6.1m x 6.1m) $11,100 $ 11,900
20’ x 30’ Island (6.1m x 9.14m) $16,150 $17,350
20’ x 40’ Island (6.1m x 12.2m) $21,200 $22,800
30’ x 30’ Island (9.14m x 9.14m) $23,725 $25,525
20’ x 50’ Island (6.1m x 15.24m) $25,750 $27,750
30’ x 40’ Island (9.14m x 12.2m) $30,700 $33,100
30’ x 50’ Island (9.14m x 15.24m) $38,125 $41,125
40’ x 40’ Island (12.2m x 12.2m) $40,600 $43,800
40’ x 60’ Island (12.2m x 18.28m) $60,400 $65,200
50’ x 50’ Island (15.24m x 15.24m) $62,875 $67,875
OTHER SIZES Please inquire
Includes Pipe, Drape, Booth ID Sign, Expo Guide Directory Listing and 3 Exhibitor badges per 100 square feet. Badges over the amount above must pay an additional $50 per badge. Pricing does not include carpet. Must have floor covering.
20GeotechnicalFrontiers.org
Geotechnical Frontiers 2017 Conference and Trade Show More than 2,000 practioners, designers, regulators, contractors,
and installers come together to strike deals and share knowledge
at this highly respected trade show event. The geotechnical, civil
engineering, and geo-professional communities interface at a
world-renowned conference where the foremost developments
in geotechnical engineering technologies are presented.
Participants rely on the Show Guide to navigate through the
conference and trade show.
Geotechnical Frontiers 2017 is a must-attend event for the geotechnical, civil engineering, and geoprofessional communities.
SUPPORTED BY
UNDER THE AUSPICES OF
ORGANIZED BY
Innovation and Collaboration in Technology and Practice
EXHIBIT SPACE RATES: Geotechnical Frontiers
BOOTH SIZE/TYPE Member Non-member
10’ x 10’ Standard (3.05m x 3.05m) $2,400 $2,700
10’ x 10’ Corner (3.05m x 3.05m) $2,600 $2,900
10’ x 20’ Island (3.05m x 6.1m) $5,300 $5,700
20’ x 20’ Island (6.1m x 6.1m) $9,700 $10,900
Other sizes please inquireGeotechnical Frontiers is a joint venture organized
by IFAI and ASCE's Geo-Institute every six years.
In 2011 the show floor sold out fast. Avoid the wait
list by securing your booth today!
NET* Digital Rates: Geotechnicalfrontiers.com Prices listed are per month
Geotechnicalfrontiers.com 3 mo 6 mo 12 mo
Leaderboard $600 $550 $500
Wide skyscraper $550 $450 $350
*Other sizes and dynamic units available. Please call for more information.
AUDIENCE PROFILE
Contractor/Consultants
AcademicOther
Engineering
9%
8% 7%
10%
21% 20%
35%
R&D/Test Lab
Installation/Fabrication
Designer/Project Manager
Our connections, your success
IN PRINTGeosynthetics
Show IssueShow Report Show Guide
IN PERSONGeoyntheticsGeotechnical Frontiers
show floorGeotechnical Frontiers
mobile app
ONLINEGeosynthetics e-newsletterGeotechnicalFrontiers.orgGeosyntheticsMagazine.comPre and Post Show E-blasts
ONLINEGeosynthetics e-newsletterGeotechnicalFrontiers.orgGeosyntheticsMagazine.comPre and Post Show E-blasts
Invaluable Exchanges, Invaluable Benefi ts
Belonging to IFAI has made us aware of
different techniques, products and developments we may
otherwise not have come across.
Connect with John Blandand industry experts like him.
Join today!Join today!Join today!
Visit IFAI.com/membership
John BlandManaging Director
Tecsew Ltd. Member since 2015
Call 1 800 225 4324
22
File RequirementsFILE FORMAT > PDF/X-1A
• PDFs must be CMYK using SWOP standards. Convert all images to process color (RGB and spot colors are not accepted).
• Images should be 300 dpi at size used in ad.
• Use Type 1 or OpenType fonts only (no TrueType or font substitutions).
• Do not embed ICC Profiles in images.
• Preflight your file in Adobe Acrobat before uploading (use PDF/X-1A compliance) to check for errors.
• If your file does not pass our preflight program, we will return it to you with the preflight report to assist you in correcting the file.
Print Ad SizesAD SIZE WIDTH X HEIGHT
Live Trim Bleed
Two-page spread w/bleed 15.5" x 9.875" 16.5" x 10.875" 16.75" x 11.125"
Full page w/bleed 7.25" x 9.875" 8.25" x 10.875" 8.5" x 11.125"
1/2 horizontal spread w/bleed 15.5" x 4.9375" 16.5" x 5.4375" 16.75" x 5.5625"
2/3 vertical 4.5" x 10"
1/2 island 4.5" x 7.5"
1/2 horizontal 7" x 4.875"
1/3 horizontal 4.5" x 4.875"
1/3 vertical 2.125" x 10"
1/6 horizontal 4.5" x 2.375"
1/6 vertical 2.125" x 4.875"
Magazine trim size: 8.25” wide x 10.875” high
Space Close/Materials DueMONTH SPACE
CLOSEMATERIALS DUE
January Nov 17 Dec 3
February Dec 17 Jan 3
March Jan17 Feb 3
April Feb 17 Mar 3
May Mar 17 Apr 3
June Apr 17 May 3
July May 17 Jun 3
August Jun 17 Jul 3
September Jul 17 Aug 3
October Aug 17 Sep 3
November Sep 17 Oct 3
December Oct 17 Nov 3
Green = Live area Black = Trim Red = Bleed
2/3 vertical
1/2 Island
1/3 v
1/3 horiz
1/6 horiz
1/6 v 1/2 horiz
1/2 horizontal spread
FP2 page spread
Print Specifications
FOR TECHNICAL SUPPORT REGARDING ADS, CONTACT
Michelle CookAdvertising Designer/Coordinator
+1 651 225 6957+1 800 382 0134
production@ifai.com
Make sure your display ad prints accurately by submitting high-quality print ready files
UPLOAD YOUR FILES
http://ifai.leapfile.comClick on “Secure Upload.”
Recipient email is production@ifai.com
23
Digital Specifications
Digital Specs LEADERBOARD MEDIUM
RECTANGLEWIDE
SKYSCRAPER
DoubleClick DoubleClick DoubleClick
Ad Server DFP DFP DFP
Animated gif/jpg YES YES YES
HTML5 YES YES YES
Video YES YES YES
Third Party Tags YES YES YES
Max File Size 39k 39k 39kMax Rotations of Animation
3 loops 3 loops 3 loops
Materials DueTwo weeks prior to start date.
Digital Sizes
Websites Size (w x h)
Leaderboard/Footer* 728 x 90 px
Wide skyscraper 160 x 600 px
Mid-rectangle 300 x 250 px
E-newsletters/ Digital Publications** Size
Leaderboard 600 x 90 px
Horizontal banner 600 x 90 px
*Footer for Advanced Textiles Source website only** Static jpg is the only format accepted for e-newsletters/
digital publications
Ensure your digital promotion functions correctly by providing properly formatted files
IFAI.com/mediakit
All HTML5 creative must have an action script embedded in the code that allows DoubleClick to insert URL and track the clicks upon that ad.
In order to do this, the following script must be coded into the HTML5 ad in the areas that will be clickable:
For a Single Click Creative
on(release) { getURL(_level0.clickTAG, “_blank”); }
For a Multiple Click Creative First clickable area:
on(release) { getURL(_level0.clickTAG0, “_blank”); }
Second clickable area:
on(release) { getURL(_level0.clickTAG1, “_blank”); }
Third clickable area:
on(release) { getURL(_level0.clickTAG2, “_blank”); }
This can continue for as many clickable areas as you need. The URL’s must be provided for each clickable area in a manner that enables the trafficking team to ensure that each area clicks to the right URL. DO NOT EMBED THE URL IN THE HTML5 CODE. This will make the ad non-functional within the DoubleClick Ad Server.
HTML5 Specs
• 30-second max animation for all creative• Creative must open in a new
browser window • 3 loop max animation in HTML5 ads • All sound and video must be
user-generated • Preferred frame rate of 15 frames
per second clickTAG Coding Instructions
Video Specifications
• Embedded video must be third-party served • Pixel size 300x250px • Format of Video Asset: Unmuxed* (AVI, MPEG, MOV, WMV,
and FLV**) • Audio/Video Length: Videos should not exceed 30 seconds. • Animation Length: No animation allowed• 3rd Party Tracking: Allowed • Video Guidelines:
Scanned Mode (Progressive) CompressionL 30 fps (29.97 fps) Backup GIF or JPEG: for serving into browsers that
do not have Flash Player SWFs (or some type of comp file/storyboard) file(s)—
To show us what the ad is supposed to do. Click Thru Window: New Window Click Thru URL: Client must provide Custom Specs: Premission for host-initiated audio and
extended video or audio lengths beyond specifications require policy exceptions
*unmuxed = Dual tracks, one for video, one for audio so that it can be edited separately if necessary
** Please note we cannot re-size or re-encode FLV files Expandable Ad Units
All expandable ad units must be third-party served.
• User-initiated ONLY • No automation expansion—Expansion must occur on
mouseover and react upon mouseout • Clearly visible start/stop audio and visual controls• Prominent Close button required in upper right corner of ad
11 point font is recommended with verbage “Close X” • Audio/Video permitted - user-generated • Maximum frame rate of 25 fps • Interactive ads should auto-close after 7 seconds
UPLOAD YOUR FILES
http://ifai.leapfile.comClick on “Secure Upload.”
Recipient email is production@ifai.com
Copyright © lndustrial Fabrics Association lnternational. All rights reserved.
VP/MEDIA AND SALESSteve Schiffman+1 651 225 6952 800 209 1810saschiffman@ifai.com
NATIONAL SALES MANAGERJenn Schaal +1 651 225 6923 800 436 2402jmschaal@ifai.com
MEDIA SALESLisa Batdorf Sales Coordinator+1 651 225 6959 800 208 3129lmbatdorf@ifai.com Diana Ludwig+1 651 225 6963800 436 2397dcludwig@ifai.comBrenda Olson+1 651 225 6998800 436 2425bsolson@ifai.comAngie West+1 651 225 6989800 272 1852 alwest@ifai.com
ADVANCED TEXTILES PRODUCT MANAGERCasey Strauch+1 651 225 6904800 209 1808cmstrauch@ifai.com
EXHIBIT SALESVivian Cowan+1 651 225 6961 800 486 3971 vlcowan@ifai.com
AD MATERIALS COORDINATORMichelle Cook+1 651 225 6957 800 382 0134production@ifai.com
EDITORIAL DIRECTORChristopher Tschida+1 651 225 6970 cptschida@ifai.com
MEMBERSHIP MANAGERSarah Hyland+1 651 225 6950800 319 3349
Success starts with IFAI.
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