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INCLUSIVE TOURISM DEVELOPMENT:PROSPECT AND CHALLENGE IN INDONESIA
1
DR. Frans Teguh, MA
Director for Infrastructure Development and Tourism Ecosystem
Ministry of Tourism, Republic of Indonesia
Manila, Philippine, 18 February 2016
2
OUTLINE
A. Strategic Situation Analysis
B. Strategy Formulation
C. Implementation
D. Controls
3
Strategic
Situation
Analysis
TOURISM IS A KEY FOR DEVELOPMENT, WELFARE
AND HAPPINESS
(TOURISM IS A LEADING SECTOR)
- An ever increasing number of destination world wide
opened, invest , and turning Tourism into Key of
export Revenues, Jobs Creator, Enterprises and
Infrastructure development;
- Tourism has experienced continued expansion and
diversification, Becoming One of the Largest and
Fastest-Growing Economic Sector in the world;
- Despites occasional shocks, International Tourist
Arrival have shown virtually Uninterrupted Growth
25 million (1950) 278 Million (1980) 528 Million
(1995) 1138 Million (2014).
9.5%From PDB – Direct
Impact, Indirect Impact,
& Induced Impact (2014)
1 from 11 Employment (Jobs)
US$ 1.4 Trillion In Export
5%of the World’s Export
(2014)
25Million of Tourists in 1990
1138Million of tourists in 2014
5 Up to 6 Billion of Domestic
Tourists
Sourcer: UNWTO Tourism Highlights, 2014
UNWTO World Tourism Barometer, Jan. 2015
WTTC, Jan. 2015
Strategic Rationale: World TourismInclusive Tourism DevelopmentA.
4
• In 2013, Travel & Tourism generated
$2.1 trillion in direct GDP
• This contribution to global GDP is
more than double that of the
automotive industry and nearly 40%
larger than the global chemicals
industry
• The Travel & Tourism sector is
three-quarters the size of the global
education, communications, and
mining sectors
Benchmark Of Global Direct GDP By IndustryInclusive Tourism DevelopmentA.
Source : WTTC, 2014
5
In terms of employment, the
importance of Travel & Tourism is
even more pronounced. With 98
million people directly employed in
2011, Travel & Tourism directly
employs:
• 6 times more than automotive
manufacturing
• 5 times more than the global
chemicals industry
• 4 times more than the global mining
industry
• 2 times more than the global
communications industry
• A third more than the global
financial services industry )
Source : WTTC, 2014
Tourism Industry’s Impact On EmploymentInclusive Tourism DevelopmentA.
6
Benchmark Of Global GDP, Contribution To Employment, And Historic GrowthInclusive Tourism Development
7
Source : WTTC, 2014
A.
8
FOREIGN EXCHANGE COMPARISONInclusive Tourism Development
Source: Ministry of Tourism, 2014
PROJECTION OF MAIN SECTORS’ FOREIGN EXCHANGE EARNINGS
IN INDONESIAN ECONOMY
Tourism
Oil and Gas
Crude Palm Oil
Processed Rubber
Coal
A.
In 2015, Indonesia travel and
tourism competitiveness index
ranked 50th out of 140
countries
BOTTOM THREE :
3 factors with the lowest tourism
competitiveness index:
1. Tourism Service
Infrastructure
2. Health and Hygiene
3. Environmental Sustainability
TOP THREE :
3 factors with the highest
tourism competitiveness index:
1. Natural resources
2. Prioritization of travel and
tourism
3. Price competitiveness
Source : Travel and Tourism Competitiveness Report WEF, 2013
Indonesia Travel And Tourism
Competitiveness Index In The World, 2015Inclusive Tourism DevelopmentA.
9
Indonesia Travel And Tourism Competitiveness
Index In 2013 & 2015
PILLARWorld
RankingIncrease Ratings
International Openness 55 +59
Business Environment 63 +30
Air Transport Infrastructure 39 +15
Cultural Resources and Business Travel 25 +13
Tourist Service Infrastructure 101 +12
Ground Port and Infrastructure 77 +10
Human Resources and Labour Market 53 +8
Price Competitiveness 3 +6
Prioritization of Travel and Tourism 15 +4
Health and Hygiene 109 +3
Safety and Security 83 +2
ICT Readiness 85 +2
Environmental Sustainability 134 -9
Natural Resources 19 -13
Top Three Bottom Three
PILLAR 2013 2015
Price Competitiveness 9 3
Prioritization of Travel and Tourism 19 15
Natural Resources 6 19
Cultural Resources and Business Travel 38 25
Air Transport Infrastructure 54 39
Human Resources and Labour Market 61 53
International Openness 114 55
Business Environment 93 63
Ground Port and Infrastructure 87 77
Safety and Security 85 83
ICT Readiness 87 85
Tourist Service Infrastructure 113 101
Health and Hygiene 112 109
Environmental Sustainability 125 134
The Increase Of Indonesia Travel And Tourism
Competitiveness Index
Indonesia Travel And Tourism Competitiveness
Index In The WorldA.
10
11Source: Data and Information Centre, Ministry of Tourism and Central Statistic Bureau, 2014
PRIORITIZATION OF TOURISM MARKETInclusive Tourism Development
No Pasar Kuantitas Share Pasar Growth Devisa Share Devisa TOTAL %
1 Singapore 1.634.149 18,57% 4,39% 1049,41 10,44% 33,39%
2 Malaysia 1.430.989 16,26% 7,15% 1002,53 9,97% 33,38%
3 Australia 997.984 11,34% 3,78% 1470,89 14,63% 29,75%
4 Tiongkok 807.429 9,17% 17,57% 810,79 8,06% 34,80%
5 J a p a n 491.574 5,58% 9,07% 558,85 5,56% 20,22%
6 K o r e a , R e p . 343.627 3,90% 10,27% 381,83 3,80% 17,97%
7 Philippines 246.497 2,80% 7,26% 206,31 2,05% 12,12%
8 Taiwan 245.288 2,79% 13,28% 231,09 2,30% 18,36%
9United States of
America 234.134 2,66% 10,00% 349,20 3,47% 16,13%
10 United Kingdom 228.679 2,60% 7,82% 363,91 3,62% 14,04%
11 I n d i a 201.009 2,28% 19,52% 221,62 2,20% 24,00%
12 France 190.853 2,17% 12,24% 316,26 3,15% 17,55%
13 Germany 168.110 1,91% 13,48% 251,54 2,50% 17,89%
14 Netherlands 158.181 1,80% 7,91% 280,64 2,79% 12,49%
15 Thailand 141.349 1,61% -5,62% 139,10 1,38% -2,63%
16 Saudi Arabia 123.702 1,41% 29,92% 178,73 1,78% 33,10%
17 Hong Kong 112.785 1,28% 24,54% 119,47 1,19% 27,01%
18 Russian 96.543 1,10% 0,85% 191,97 1,91% 3,85%
19 New Zealand 66.484 0,76% 19,03% 82,80 0,82% 20,60%
20 I t a l y 63.043 0,72% 30,30% 105,19 1,05% 32,07%
A.
12
SI: PORTOFOLIO PRODUK PARIWISATA: KONTRIBUSI WISATAWAN MANCANEGARA BERDASARKAN PORTOFOLIO PRODUK
(PRODUCT PORTFOLIO TOURISM & INTERNATIONAL TOURIST
CONTRIBUTION
PER PRODUCT PORTFOLIO)
Great Bali
PRODUK UTAMA
(MAIN PRODUCTS)
Alam (Nature) (35 %)
1. WISATA BAHARI (MARINE TOURISM) (35%)
2. EKOWISATA (ECO TOURISM) (45%)
3. WISATA PETUALANGAN (ADVENTURE TOURISM)
(20%)
Budaya (Culture) (60 %)
1. WISATA WARISAN BUDAYA DAN SEJARAH
(HERITAGE AND PILGRIM TOURISM) (20%)
2. WISATA BELANJA DAN KULINER
(CULINARY AND SHOPPING TOURISM) (45%)
3. WISATA KOTA DAN DESA (CITY AND VILLAGE
TOURISM) (35%)
Buatan Manusia (Man Made)
(5 %)
1. WISATA MICE (MICE & EVENTS TOURISM) (25%)
2. WISATA OLAHRAGA (SPORT TOURISM) (60%)
3. OBJEK WISATA TERINEGRASI (INTEGRATED
AREA TOURISM) (15%)
Source: Passenger Exit Survery, 2014
A.
2013 2014 2015 2016 2017 2018 2019
Contribution to National GDP
9,2% or equivalent to Rp. 841,4 M
9,3% or equivalent
to Rp. 946,9 M
10% 11% 13% 14% 15%
Foreign Exchange(trillion Rp)
110,5 133,9 144 172,8 182 223 275
Contribution to Employment(million)
9,6 9,8 11,3 11,7 12,4 12,7 13,0
Tourism Competitiveness Index (WEF)
#70 n.a #50 n.a #40 n.a #30
International Tourist Arrivals (million)
8,8 9,4 10,4 12 15 17 20
Domestic Tourist Trips (million trips)
250 251 255 260 265 270 275
13
MA
KR
OM
IKR
OA. Targets
Inclusive Tourism Development
“Archipelago Country along the Equator with various Ethnics ”
More than 300 kinds of ethnics diversity
and 742 language and dialect.
More than 17.100 island,
6000 among those are inhabited.
land width 1,9 juta km2,
and 3,1 juta km2 are oceans
8 World Heritage Cultural Sites
Strong Exihibition and Festival Event
and large Creative Industry potential
Indonesia are the largest archipelago
country, and the 4th hugest number of
population
(± 237 million people)
Spread out 5.120 km from east to west,
1.760 km from north to south
Rank 39 on Cultural Heritage from 139
Countries by WEF
14
Natural Resources
Competitiveness
rank 19/139 Negara (WEF)
Largest Tropical Forest,
51 National Parks, and
Top 3 mega biodiversityafter Brazil and Zaire
59% of lands in Indonesia are tropical
forest that equals to 10% from total world forest
coverage (Stone, 1994).
There are 110 million hectare Indonesia’s
forest are listed as protected forest where is 18,7
million hectare are conservation area.
16% of reptiles and amphibian animals
121 Butterflies species
44% endemic
12% Mammals from all around
the world
36% endemic
Especially Papua,
percentage of endemic
flora reach 60-70%
35 primate species, 25% endemic
17% of world wide birds
26% endemic
Mega Biodiversity
15
ISSUES AND CONCERNSInclusive Tourism Development
16
A.
Inclusive Tourism Development
Tourism Resources
and Endowment
Middle Class Income
Climate Changes
Sustainable Development Goals Agenda
Gender
Poverty Alleviation
and Reduction
Local People Engagement
in Tourism
17
Policy SupportInclusive Tourism DevelopmentA.
source: Paparan Dr. Ir. Budi Faisal, M.A.U.D., M.L.A (2015)
Inclusive Tourism
Poverty alleviation
Reduction of unemployment
Equality
Tourism Law No. 10/20091. Obligation of central and local government
2. Liabilities tourism businesses
18
1. STAKEHOLDER ENGAGEMENT AND BUILDING
TOURISM ECOSYSTEM
2. PARTNERSHIP AND LOCAL ECONOMIC GROWTH (NEW
ECONOMIC GROWTH CENTER)
3. GENDER EQUALITY
4. BALANCING ECONOMIC, SOCIAL AND
ENVIRONMENTAL DRIVEN
5. ELEVATING DISADVANTAGES REGIONS AND REMOTES
AREAS
6. CREATING NEW ECONOMIC VALUES IN TOURISM
AIMS AND OBJECTIVE INCLUSIVE TOURISM: COUNTRY’S PERSPECTIVEInclusive Tourism DevelopmentA.
19
Strategy
Formulation
20
SF : FORMULASI STRATEGI (STRATEGY FORMULATION)
Kerangka Strategi (Strategy Framework)
• GREAT SPIRIT• Indonesia Bekerja – Wonderful Indonesia
• GRAND STRATEGY• Directional Strategy: Sustainable Competitive Growth• Portfolio Strategy: Integrated e-Tourism Ecosystem• Parenting Strategy: Government Support – Industry Led
National
Level
Industry
Level
• BUSINESS STRATEGY• Comparative Strategy : Industry Champion• Competitive Strategy : Focus, Speed, and Differentiation• Cooperative Strategy : Public Private Partnership
21
Inclusive , open to everyone or
limited to certain people
(www.merriam-webster.com)
Inclusiveness , a concept which
includes equality in the
opportunities, protection and
transitional labor markets
(Commission on Growth and
Development ,2008)
Inclusive tourism, is an approach that
emphasizes the development of
sustainable tourism in the approach
to local economic development by
integrating products and services
produced by the poor in a destination
with the tourism industry value chain
so as to increase the incomes of the
poor (www.intracen.org)
ConceptB. Inclusive tourism is an approach to
local economic empowerment by
integrating the resources of local
communities and the environment with
the value chain of the tourism industry
in order to increase income and the
welfare of society , in particular the poor
, increase appreciation of the tourism
industry to the local potencies , and
strengthen the competitiveness and
sustainability of the tourism
development , taking into account
cultural values , the diversity of people's
social characteristics , as well as the
preservation and protection of natural
resources and the environment.(Minisitry of Tourism, Indonesia, 2015).
Ministry of Tourism, Indonesia, 2015
22
TOURISM ECOSYSTEMB.
Tourism ecosystem :The best effort to
approach the complexity of tourism
resulting linkage, value chain,
interconnectivity and integrate the
system, subsystem, sector, dimension,
components, subcomponents, level of
coordination and layer of partnership
which creating tourism product and
services, tourism sector enablers, and
tourism system enablers through the
optimum roles of BCGAM (bussiness,
community, government,, academic,
and media) as well as an orchestration
and the assurance of quality of tourism
activities, facilities and services, in order to
provide total quality of experiences of
the destination, yield and benefits values
to community and environment.
23
FRAMEWORKB.
POTENTIAL LOCAL
RESOURCES:
1. NATURE
2. SOCIAL
3. CULTURE
4. ECONOMIC
INTEGRATION
TOURISM VALUE CHAIN:
1. Production Value
Chain
2. Distribution-marketing
Value Chain
Poverty AlleviationUnemployment
Reduction Equality
Realize local communities welfareIncrease tourism
industry appreciation
to local potential
Increase tourism
industry
competitiveness
Relig
ious n
orm
s o
f com
munity
Cultu
ral v
alu
e
Social diversity
Environmental conservation and protection
Source: Ministry of Tourism, Indonesia, 2015
24
STRATEGY : From Creativity to Business Commercialization (C2C)
B.
• Natural Resources
• Cultural Resources
• Human Resources
Local Resources
• Process and production factors
• Process and distribution –marketing factors
• Financial Access and Development
• Partnership
• Institutional
Integration Components
• Tourist attraction
• Tourism zone
• Tourist transportation service
• Tourist travel service
• Food and beverage
• Accommodation service
• Provision of entertainment and recreation activities
• MICE
• Tourism information service
• Tourism consultancy service
• Tourist guide service
• Water resort tourist
• spa
Tourism Business
25
Implementation
26
Government Support for Tourism Industry
Tax Allowance
Government Regulation Number 18 Year 2015 : Income Tax Facilities for Investment in
Certain Business Fields and / or in Certain Regions.
Tourism Sector : Resort
One Stop Service (PTSP)
organise licensing services to public in term of business license.
Import Duty
Import Duty Facility Regulation of the Minister of Finance No.176/PMK.011/2012.
Services : Tourism and Culture
Fiscal & Non Fiscal
C.
27
INCLUSIVE
ECONOMIC
DIMENSIONS:
• ECONOMIC
BENEFIT
• LIFELIHOOD
IMPACT
• PARTICIPATION
AND
PARTNERSHIP
TOURISMI INCLUSIVE DEVELOPMENT
• Value chain analysis and tourism
ecosystem
• SMEs Development (Financial for
micro business)
• Development local tourism products
(craft, souvenir, etc)
• Market Access and Networking
• Infrastructures and connectivity
• Governance
• Certification
• Capacity building
• Investment
• Management system
INCLUSIVE
TOURISM AND
ECONOMIC-
TOURISM
BASED
PILOT PROJECT
Guidance, Facilitation and Coordination, Partnership, Technical Capacity Building, Prototyping,
Development and structuring, Impact Monitoring and Control
Program and ActivitiesInclusive Tourism DevelopmentC.
Capability
Company
Competition
3 C
Superior Value
Inferior Value
Strategic
Relationship
Comparative
Strategy
Competitive
Strategy
Cooperative
Strategy
3 CS
Comparative
Advantage
Competitive
Advantage
Cooperative
Advantage
3 CA
Po
sit
ion
ing
A
dv
an
ta
ge
Su
pe
rio
r B
us
ine
ss
Pe
rfo
rm
an
ce
Unique
ResourcesInp
ut
Pro
ses
Ou
tpu
t
28
source: Minister Of Tourism Of Republic Of Indonesia (2015)
Program and Activities : 3 CA’s ModelInclusive Tourism DevelopmentC.
FGD 10 Kawasan Percontohan Inclusive Tourism Development
29
IMPLEMENTATION STAGE AND TIMELINEInclusive Tourism DevelopmentC.
Year #1Creativity and
Endowment Assessment
• Mapping-Unique
Resources
• Assessment Initiative
• Advocacy and
Assistances
• Moduls
• Business
Contact/Business
Models
• Business Plan
• Start up Business Model
Year #3Sustainability
• Business Sustainability
and Cooperation
Strategy
• Business Likelihood
• Performance and
Projection
• Entepreneurship Skills
and Professionals
• Innovation and IT Base
Platform (Tourism
Digital- e tourism)
• Welfare and Happiness
Year #2Incubation
• Business Development,
Competitive Strategy
• Capacity Building
• Market Acess
• Financial Access
• Networking,
• Value Chain and
Business-ecosystem
Source: Ministry Of Tourism, 2015
30Inclusive Tourism Development
BUSSINES PROCESS OF THE PROGRAMMEInclusive Tourism DevelopmentC.
Scaling Up Business Initiatives and
Business Model :
Culinary, Cafe, Homestay, Dive Center,
Souvenir, Local Guide, Village Tourism,
Ecotourism, Local transport, Recycle, Spa,
Heritage, Performing Arts and Culture, etc)
10 INCLUSIVE TOURISM PILOT PROJECTInclusive Tourism Development
31
Toba, Samosir
Island. North
Sumatera
Tanjung Kelayang,
Belitung Island
Bangka Belitung
Palembang City
South Sumatera
Kepulauan
Seribu,
Jakarta
Singkawang,
West Kalimantan
Sanur, Bali
Labuan Bajo.
East Nusa
Tenggara
South Nias
North Sumatera
Boalemo,
Timini Bay,
Gorontalo
Raja Ampat,
West Papua
C.
32
Sanur, Denpasar City (Bali)Inclusive Tourism DevelopmentC.
source: Lampiran III Permen RI No 50 Tahun 2011
source: www.globalnews.id (2015)
Tourism Focus: Desa Sanur
Critical success Factors: Financial Infrastructure, Bussiness Model, Value
Chain
Solution: Capacity Building, Financial Acsess, Market Acsess
Item Explanation
Geography Position 08035’31 sd 08044’49 LS and 115000’23 sd 115016’27
BT,
Luas Kota Denpasar 127,78 km2 or 2,18% Bali Province
Demography population 729.024 (2015)
Infrastructure • Airpoirt: Ngurah Rai Tuban, Kuta± 13 km from Denpasar
• Seaport: Gilimanuk at Jembrana (from Java), Padang Bai at
Karang Asem (from NTB), Benoa at South Denpasar, Celukan
Bawang at Buleleng, Amuk at Karangasem (Cruise) and Nusa
Penida at Klungkung (cruise)
• bus station Ubung Denpasar & bus station Mengwi Tabanan
Potential
disaster
Tsunami, fire, flood, volcano, Rabies,
Tourism
product
• (2013) 27 star Hotel and 253 other accommodation.
• Foreign Tourist 210.268, Local 154.054; total 364.322
• Culture and marine tourism
Business
Model and
Incubation
• 3-5 Prototyping Business Model
source: www.globalnews.id (2015)
33
Komodo, West Manggarai (East Nusa Tenggara)Inclusive Tourism Development
C.
source: Lampiran III Permen RI No 50 Tahun 2011
source: National Geographic Indonesia (2015)
Item Explanation
Geography position: 08°.14’ LS - 09°.00 LS, 119°.21’ BT –
120°.20’° BT
Temperature: 20° -30° C (2008)
Labor Force: 92 010 (2008)
Demography population: 209 962 (2008)
Low Income People: 53% (2004)
Infrastructure 1. Airport: Komodo , panjang runway 1.393m
2. Port: 1
3. Bus Station: 3
4. Puskesmas: 12 Unit
Potential
disaster
Flood and landslide, hurricane, earthquake
Tourism
product
• Visitors: 21 766 (2008)
• Cunca Wulang, Gunung Mbeliling, Cunca Ramai, Danau
Sano Nggoang, Pulau Komodo, Batu Cermin, Pulau Bidadari
source: National Geographic Indonesia (2015)
Tourism Focus: Labuan Bajo
Critical success Factors: Financial Infrastructure, Bussiness Model, Value
Chain
Solution: Capacity Building, Financial Acsess, Market Acsess
Business
Model and
Incubation
• 3-5 Prototyping Business Model
34
Samosir (North Sumatera)Inclusive Tourism Development
source: Lampiran III Permen RI No 50 Tahun 2011
Upacara Mangalahat Horbo Bius
source: disparsenibud.samosir (2015)
Item Explanation
Geography Letak: 20 24‘ - 20 25‘ LU dan 980 21‘ - 990 55‘ BT
Temperatur: 17° C - 29° C
Demography population: 130.568 (2005)
labors: 4.407 (2004)
Low Income People: 16,070 (2014)
Infrastructure Airport: Silangit, Kualanamu, Sibisa
Roads : 774,48 km (2005)
Seaport: 5
Hotel: 79
Hospital: 2 unit, puskesmas: 10 unit , polindes: 43 unit
Potential
disaster
Earthquake
Tourism product • Visitors: 111.977 (2014)
• Toba Lake, Brastagi, Waterfall
C.Tourism Focus: Samosir Island
Critical success Factors: Financial Infrastructure, Bussiness Model, Value
Chain
Solution: Capacity Building, Financial Acsess, Market Acsess
Business Model
and Incubation
• 3-5 Prototyping Business Model
35
Seribu Island (DKI Jakarta)Inclusive Tourism Development
source: Lampiran III Permen RI No 50 Tahun 2011
source: Suku Dinas Pariwisata & Kebudayaan Kabupaten
Kepulauan Seribu (Enjoy Jakarta)(2015)
Item Explanation
Geography Consist of 342 islands
located on 5010’00” sd 5057’00” LS & 106019’30” sd
106044’50” BT
Demography population 22.704
Infrastructure Seaport: Muara Angke/Muara Labu
Quay: 36 Units
Potential
disaster
Tsunami, Volcano, dll
Tourism
product
• Homestay 278 (2013); Restaurant 56; Resorts 8 buah
• Beach, Water Sports,
C.Tourism Focus: Pramuka Island and Tidung Island
Critical success Factors: Financial Infrastructure, Bussiness Model, Value
Chain
Solution: Capacity Building, Financial Acsess, Market Acsess
Business
Model and
Incubation
• 3-5 Prototyping Business Model
36
Tomini Bay, Boalemo (Gorontalo)Inclusive Tourism Development
source: Lampiran III Permen RI No 50 Tahun 2011
source: travel.kompas.com (2015)
Item Explanation
Geography Position: 00º23” 55’ LU - 00° 55” 38’ LU, and 122º01” 12’-
122° 39” 17’ BT.
Demography population: 129.253 (2013)
Low income people: 30.060 (2013)
Infrastructure airport: Jalaluddin
seaport: 2 (Gorontalo and Anggrek)
bus station: 3
Roads: 873,28 km (2010)
Restaurant: 29 (2007)
Lodge: 4 (2007)
Hospital: 1 units, Puskesmas 41 Units (2007)
Potential
disaster
earthquake, flood, Tsunami, dan Volcano
Tourism
product
• visitors: 6.808 (2013)
• Beach, Culture, Water Sport
C.Tourism Focus: Pulau Cinta
Critical success Factors: Financial Infrastructure, Bussiness Model, Value
Chain
Solution: Capacity Building, Financial Acsess, Market Acsess
Business
Model and
Incubation
• 3-5 Prototyping Business Model
37
Tanjung Kelayang, Belitung (Bangka Belitung)Inclusive Tourism Development
source: Lampiran III Permen RI No 50 Tahun 2011
source: Bangka-Belitung.com (2015)
Item Explanation
Geography position 107°08' BT to 107°58' BT and 02°30' LS to
03°15' LS
Demography population (2013) 164.026
Infrastructure airport Hanandjoedin (Tanjung Pandan)
seaport Tanjung Pandang
Potential
Disaster
flood, hurricane, Fire and dryness
Tourism
product
Tanjung Kelayang, Beach, Culture, Culinary
C.Tourism Focus: Tanjung Kelayang
Critical success Factors: Financial Infrastructure, Bussiness Model, Value
Chain
Solution: Capacity Building, Financial Acsess, Market Acsess
Business
Model and
Incubation
• 3-5 Prototyping Business Model
38
Singkawang City (West Kalimantan)Inclusive Tourism Development
source: Lampiran III Permen RI No 50 Tahun 2011
source: wisatamu.com (2015)
Pantai Pasir Panjang
Item Explanation
Geography position 0°44’55,85” - 1°01’21,51"LS 108°051’47,6”-
109°010’19”BT,
Demography population 246.306
Infrastructure 1 seaport
Potential
disaster
flood, hurricane, Land Slide
Tourism
product
• Visitors 374.000
• Pantai Pasir Panjang, Sinka Island Park, Sinka Zoo,
Taman Bukit Bougensville, Taman Chidayu, China Town,
Cap Gomeh Event
C.Tourism Focus: Singkawang City
Critical success Factors: Financial Infrastructure, Bussiness Model, Value
Chain
Solution: Capacity Building, Financial Acsess, Market Acsess
Business
Model and
Incubation
• 3-5 Prototyping Business Model
39
Teluk Dalam, South Nias (West Sumatera)Inclusive Tourism Development
source: Lampiran III Permen RI No 50 Tahun 2011
source: klikhotel.com(2015)
Item Explanation
Geography Position: 10° LU dan 97° 45’ BT,
Consist of 104 Islands
Demography population: 275.422 (2005)
Infrastructure Airport: Binaka,
Seaport: Gunung Sitoli
Bus station: 1
Hotel: 25
Restaurant: 31 (2004)
Potential
Disaster
Earthquake, Tsunami
Tourism
product
• Desa Bawomataluo; Lagundri Beach and Soroake Beach
C.Tourism Focus: : Desa Bawamataluo, Pantai Lagundri & Sorake
Critical success Factors: Financial Infrastructure, Bussiness Model, Value
Chain
Solution: Capacity Building, Financial Acsess, Market Acsess
Business
Model and
Incubation
• 3-5 Prototyping Business Model
40
Palembang City, (South Sumatera)Inclusive Tourism Development
source: Lampiran III Permen RI No 50 Tahun 2011
source: trijayafmplg.net(2015)
Item Explanation
Geography Position: 2°59′27,32″LU 104°45′23,68″BT
Demography Population: 1,708,413 (2012)
Infrastructure 1. airport: Sultan Mahmud Baddarudin II
2. seaport: 1 unit
3. bus station: 3 units
4. Roads: 903,4 Km
Potential
Disaster
flood and landslide
Tourism
product
• visitors: 365.992 (2012)
• Museum Negeri Balaputradewa, Monument Perjuangan
Rakyat, Bukit Siguntang, Kerajaan Sriwijaya Garden, Punti
Kayu, Kuto Besak fortress, Sultan Mahmud Mosque,
Ampera Bridge, Kemaro Island
C.Tourism Focus: : Palembang City
Critical success Factors: Financial Infrastructure, Bussiness Model, Value
Chain
Solution: Capacity Building, Financial Acsess, Market Acsess
Business
Model and
Incubation
• 3-5 Prototyping Business Model
41
Raja Ampat (West Papua)Inclusive Tourism Development
source: Lampiran III Permen RI No 50 Tahun 2011
source: Indonesia.travel(2015)
Item Explanation
Geography Consist of 610 islands (only 35 islands inhabited)
Demography population 30.374
Infrastructure Airport: Domne Eduard Osok, Sorong
Seaport: 1
Potential
disaster
Tsunami
Tourism
product
• Coral Triangle, Beach, Culture, Diving
C.Tourism Focus: :Arborek Village, Waisai Island
Critical success Factors: Financial Infrastructure, Bussiness Model, Value
Chain
Solution: Capacity Building, Financial Acsess, Market Acsess
Business
Model and
Incubation
• 3-5 Prototyping Business Model
42
Control
43
IndicatorsInclusive Tourism DevelopmentD.
No Indicator Parameter
1. Involvement of Local Communities or the Poor and Women in Business Tourism Local Employmen and Local
Business entities (number)
2. The linkage of Local Products with the Tourism Industry (Tourism Value Chain in
Destinations);
absorption of local tourism
commodities (number)
3. Scaling up Local Businesses Through Systematic Stages (Shareholder). entrepreneurial skills improvement
(scale up)
4. Increased Revenues for Small and Medium Business Enterprise / partnering with
Large Business
Increasing Income (%)
5. Business Opportunity For Low-Income Communities Scale Up bisnis (number)
6. Improvement of Human Resources Quality of Local Tourism (Certification &
Standardization)
Certification and Standardization
of local human resource (number)
7. Contributions of Local Manufacturers To The Chain of Production and Distribution of
Tourism Industry;
share of the local market in the
tourism industry (%)
8. Linkages Between Communities and Local Products With Tourism Market Local people participation in
Tourism Indusrtry (%)
9. Tourism Growth and Tourism Magnitude (Number of Visit, Tourism Multiplier (income
generation, employment and entrepreneurs in tourism business)
Growth (%)
CHALLENGES AND SOLUTIONS FOR INCLUSIVE TOURISM: LESSONS LEARNT FROM INDONESIA
Local Stakeholder Awareness (Sense of Ownership And Responsibility)
Financial Access Scheme (Bankable and Non Bankable Treatment-Cooperation Agreement with BNI and other Bank)
Market Access and Incentives
Tourism Value Chains – Linkage/Supply Chain Of The Product And Market
Product Development-characters/Uniqueness, Differentiation And Diversification of The Product, Servqual, Standard-Accreditation and Certification)
Human Resources Capabilities and Skills Sets (Soft and Hard Skill including Communication, Information and Technology)
Social Infrastructure Support and Community Based Tourism
Sustainability Growth (Tourism Magnitude : size, sustainability and spread)
44
D.
45
MARANGIN SALAMAT
TERIMA KASIH
THANK YOU
Creating a masterpiece in Inclusive Tourism,
“See the unseen with love, and make it seen”,
Dr. Arief Yahya, MSc.Minister of Tourism, Indonesia.
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