Inbound marketing-presentation-anyssa-carrutherspp

Please follow each other on twitter:Please use your smart phones#thinktank

Thanks! @anyssac

Creating Your Perfect Customer Lifecycle and connecting with your

list!

Marketing used to be simple.

Now – Not so much...

Traffic Attraction Strategies

Lead Capture and Nurture Strategies

Growth cycle on sales funnel

Customer Life Cycle

Mapping out an email marketing and lead capture strategy.

© Brian Solis & JESS3

The good news and bad news

A little too simple

• Marketing and sales were mostly PUSH

• Almost no sales and marketing data

• Very few tools or systems

• Physical collateral and packaging were expensive

Even the right tools can screw you and waste

your time.

From Bosco's Presentation during social media week I pulled his list. You can find it on Slideshare.com

Content Distribuition Funnel..

Presentation slides

Blog Networks

Ads, Paid – trade JV

Podcast Networks

Press Releases

Forums/ Groups

Email Marketing

Social Bookmarks

Social Platforms

Social Networking

Article Directories

Video Networks

Typical Customer Lifecycle

1. Generate interest

2. Sell to hot leads

3. Get new customers

4. Sigh in relief

5. START OVER

Gaps in the Funnel

2. Lost leads

1. Lost traffic

3. Lost customers

Focusing on tactics while ignoring strategy leads to holes in your

funnel.

Tools + Tactics - Strategy =

Be clear about your planto make every move

count

How are you tracking it?

Are your sales and marketing talking to each other to find out what is effective?

DO YOU HAVE A SYSTEM AND A PLAN

When you need to get somewhere.. isn't it better to have a map?

Example – Financial Planner

Traffic Attraction Strategies

• Content is king (blog posts, videos, etc.)

• Social media• Online Marketing (PPC, SEO)• Referrals, Partners

Lead Capture Strategies• Opt-in for free report, video, premium content,

etc.• Request a quote, get a demo, free trial• Offers, coupons, contests• Attend live event, webinar, teleseminar

Lead Nurture Strategies• Create custom campaigns for hot, warm

and cold leads• Personalization is key• Make every message relevant, useful

Lead Nurture Strategies• Create custom campaigns for hot, warm

and cold leads• Personalization is key• Make every message relevant, useful

Sales Conversion Strategies

• Automate sales stage communications• Proactively handle objections• Provide supporting evidence

Wowing Customer Strategies

• Welcome customers (make it personal & relevant)

• Be systematic about quality delivery• Measure satisfaction and take action

Upsell Strategies

• Upsell or cross sell later in the relationship• Offer upsell products during checkout

Referral Strategies

• Ask for referrals – and track them• Partners, customers, networking• Testimonials and social promotion

Example M.A.P.

Map your PCL

1. Visit us at www.thecommunicationstudio.ca -we will give you a free template

-access to these slides as well as a

-free WEBINAR on growing your business.

1. Write down your key tactics and workflow across the entire life cycle

2. Identify the key holes and opportunities in your customer lifecycle.

3. Don’t get bogged down with tactics that don’t drive strategy

The Perfect Customer Lifecycle

Please follow each other on twitter:Please use your smart phones#thinktank

Thanks! @anyssac