IN SHANGHAI, CHINA. MANAGEMENT TEAM CEO SOSAN ROMANI CIA TANTY WIDYASTUTI VP PR BRIDGET NG VP MKTG...
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- IN SHANGHAI, CHINA
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- MANAGEMENT TEAM CEO SOSAN ROMANI CIA TANTY WIDYASTUTI VP PR
BRIDGET NG VP MKTG HENDRIK LIM CFO TYLER HOLLENBECK COO SHIRLEY HOI
KI HO
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- 3 INDICATORS OF SUCCESS AVERAGE NEW STORE 1 ST WEEK SALES NEW
STORE OPENINGS COMPARABLE STORE SALES GROWTH
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- INVESTING ABROAD Missing an expanding market Gaining large
potential revenues
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- Chinas Present Economic Condition Persistent Improvement in
Gross Domestic Product Continuous Growth of Chinese Currency
Constructive Policies in Promoting Foreign Investment
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- Policies Promoting Foreign Investments Authorization of Fully
ForeignOwned Enterprises Alliance with the WTO Establishment of
Special Economic Zones
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- l. Shanghai
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- .. INFRASTRUCTURE AND CULTURE IN CHINA Shanghai has a well
developed infrastructure Cultural group orientation promotes team
work Young Chinese are attracted to western culture
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- ..
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- .
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- Tapping into Chinese Demand American products are widely
accepted Large revenues are easily attainable
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- Reaching the Foreign Market Target market Segment in Shanghai
Krispy Kreme pricing strategy Krispy Kreme advertising
campaign
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- Krispy Kremes promotion
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- Spreading the Word Promote product awareness Increase customer
base
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- Financing Expansion Expansion requires $7.5 million in capital
Terms of borrowing are currently favorable Projected revenues will
cover debt payments
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- Profit Projections Domestic profits will stagnate Foreign
profits will climb
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- High Potential Revenue Chinas growing economy Already available
marketing plan Widely accepted western culture
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- Why franchise with Krispy Kreme? A universal appeal The
potential for growth
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- Seize this opportunity See you at the next meeting!