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Improvinglives:EngagingemployeesinhealthcarecommunicationsPatrickHoggard,VP,M&SS,ZoeticScience
1February2017,PresentedataMedComms NetworkingEventOxford,UKwww.MedCommsNetworking.com
www.ashfieldhealthcare.com:PartofUDGHealthcareplc2
Improvinglives Pu t t i n g p a t i e n t s a t t h e c e n t r e
o f o u r b u s i n e s s
P e r s o n a l i s e d h e a l t h c a r e c omms
Emp l o y e e e n g a g emen t
www.ashfieldhealthcare.com:PartofUDGHealthcareplc3
Planningyourcareerinhealthcarecommunications
Objectivesandoverview
Theorganisation- Environmentwithintheorganisation
- Careeropportunities- Developingindividuals
:PartofUDGHealthcareplc www.ashfieldhealthcare.com4
Networkofalarge-scalehealthcarecommunicationsorganisation…
> 1 , 2 0 0 P E O P L E N E T W O R K E D G L O B A L L Y
ACUMEDBlueMomentumCircleScienceClinicalBridgesCodonMedicalFireKiteGardiner-CaldwellCommunicationsGeoMediMedCommsInfusion
PegasusPhysiciansWorldEuropeQXVCommsScientificConnexionsSeren CommunicationsStemScientificWatermeadowMedical
ZOETICSCIENCE
Multichannelhealthcarecommunicationsagencies
Specialistsandcentresofexcellence
Integratedmultichannelservices
Creativebrandingandmarketing
Digitalstrategyandsolutions
eLearningandtraining
Externalexpertprogrammes
Healthcarestrategyconsulting
Liveandvirtualmeetings
Medicaleducation
Patientengagementprogrammes
Marketingstrategyandmaterials
Publicationplanningandmedicalwriting
ScientificandconsumerPR
Strategiccommunications
AshfieldcollaboratorsNurseeducatorsandcallcentresContractsalesandtelesalesMedicalinformationandpharmacovigilanceUSmarketaccess
SCIENTIFICPR GalliardNyxeon
DIGITAL,CREATIVEANDMARKETING
AshfieldDigital&Creative
CONSULTING Insight&PerformanceInterPhase Consult
EVENTSANDEXHIBITS
AshfieldMeetings&Events
DISEASEEDUCATION
HIVTherapyCongressViralHepatitisCongressNDEIdiabetesportal
:PartofUDGHealthcareplc www.ashfieldhealthcare.com5
Partofanexpertmultifacetedteam…
Medical&ScientificServices38%
ClientServices22.5%
Digital11%
Others28.5%• SupportServices• Consultancy•WorkflowSolutions
• Congress• Exhibitions• ResearchGroup
:PartofUDGHealthcareplc www.ashfieldhealthcare.com6
Ourlocations
Lyndhurst,NewJersey,
USALondon,
UK
SanBruno,California,
USA
Macclesfield,UK
Mannheim,Germany
Glasgow,UK
Chicago,Illinois,USA
NewYork,NewYork,
USA
Haddam,Connecticut
USA
…withofficesaroundtheworld
Witney,UK
Dublin,Ireland
Peopleworkingflexibly,notconstrainedbyofficelocations
www.ashfieldhealthcare.com:PartofUDGHealthcareplc7
Theenvironmentwithintheorganisation…
:PartofUDGHealthcareplc www.ashfieldhealthcare.com8
Thefourenablersofengagement
Visible,empoweringleadership
Wherehavewecomefromandwhereare
wegoing?
STRONGSTRATEGICNARRATIVE
Focusontheirpeopleandgivethemscope
Treattheirpeopleasindividuals
Coachandstretchtheirpeople
ENGAGINGMANAGERS
Throughouttheorganisation
Peoplereinforceandchallengeviews
Employeesareseenascentraltosolutions
EMPLOYEEVOICEANDINVOLVEMENT
Thevaluesonthewallarereflectedinday-to-daybehaviours
ORGANISATIONALINTEGRITY
www.ashfieldhealthcare.com:PartofUDGHealthcareplc9
Strongstrategicnarrative…
…Ourmissionistopartnerwithourclients,improvinglivesbyhelpinghealthcare
professionalsandpatientsgetthemedicines,knowledgeandsupporttheyneed
…thevalueofworkingforafullyengagedemployer
:PartofUDGHealthcareplc www.ashfieldhealthcare.com10
Organisationalintegrity
QualityForusonlythebestis
goodenough
PartnershipWebuildon
trustthroughdeliveringonour
promises
IngenuityOurcommitment
toresolvingproblemsandresourceful
thinkingeveryday
ExpertiseTogetherwe
haveawealthofknowledgeandskillsbuiltovermanyyears
EnergyWeare
passionateaboutwhatwedoandeagerforsuccess
:PartofUDGHealthcareplc www.ashfieldhealthcare.com11
Livingthevalues
:PartofUDGHealthcareplc www.ashfieldhealthcare.com12
WhatisLABTIME?100hoursofexplorationtimeforeachmember
Opportunitytoinvestigateanyareasofinteresttoemployeesthatareofvaluetothebusiness
Opportunitytoworkwithnewpeopleinandoutsidetheteam
Givesemployeestheopportunitytoexpand outsidetheirrole
Platforms/supportinplacetotaketheirideasforward
www.ashfieldhealthcare.com:PartofUDGHealthcareplc13
Careeropportunities
www.ashfieldhealthcare.com:PartofUDGHealthcareplc14
Typicalcareerpathsinhealthcarecommunications…
Medical&ScientificServices ClientServices
TWODISTINCTTRACKS
:PartofUDGHealthcareplc www.ashfieldhealthcare.com15
AssociateMedicalWriter
S T RONG AND S TA B L E C A R E E R P ROGR E S S I ON
MedicalWriter
SeniorMedicalWriter
TeamLeader/Editorial
OperationsPrincipalWriter
ScientificDirector
ProjectAssistant
AccountExecutive
AccountManager
SeniorAccountDirector
AccountDirector
Typicalcareerpathsincommunications…healthcare
Medical&ScientificServices ClientServices
:PartofUDGHealthcareplc www.ashfieldhealthcare.com16
Networkofalarge-scalehealthcarecommunicationsorganisation…
> 1 , 2 0 0 P E O P L E N E T W O R K E D G L O B A L L Y
Multichannelhealthcarecommunicationsagencies
Specialistsandcentresofexcellence
Integratedmultichannelservices
Creativebrandingandmarketing
Digitalstrategyandsolutions
eLearningandtraining
Externalexpertprogrammes
Healthcarestrategyconsulting
Liveandvirtualmeetings
Medicaleducation
Patientengagementprogrammes
Marketingstrategyandmaterials
Publicationplanningandmedicalwriting
ScientificandconsumerPR
Strategiccommunications
AshfieldcollaboratorsNurseeducatorsandcallcentresContractsalesandtelesalesMedicalinformationandpharmacovigilanceUSmarketaccess
SCIENTIFICPR GalliardNyxeon
DIGITAL,CREATIVEANDMARKETING
AshfieldDigital&Creative
CONSULTING Insight&PerformanceInterPhase Consult
EVENTSANDEXHIBITS
AshfieldMeetings&Events
DISEASEEDUCATION
HIVTherapyCongressViralHepatitisCongressNDEIdiabetesportal
ACUMEDBlueMomentumCircleScienceClinicalBridgesCodonMedicalFireKiteGardiner-CaldwellCommunicationsGeoMediMedCommsInfusion
PegasusPhysiciansWorldEuropeQXVCommsScientificConnexionsSeren CommunicationsStemScientificWatermeadowMedical
ZOETICSCIENCE
:PartofUDGHealthcareplc www.ashfieldhealthcare.com17
Careerpathway:LC
Clinicaltrialmanagement MW SMW PrincipalWriter Scientific
Director
DirectorofEditorial
Operations
MaternityleavePart-timeforwork/lifebalance
HomeworkingaslocatedinsouthofEngland
Career
Motivations Flexible
workinghours
Developacareerinmedicalwriting
Demonstratingexperienceandincreasing
responsibility
Developleadershipqualities,teamworkingand
problemsolving
Gainmoreresponsibilityandexpand
uponstrengths
Linemanageateamandcontributetodevelopmentof
others
:PartofUDGHealthcareplc www.ashfieldhealthcare.com18
Careerpathway:KT
MAJournalism
Marketing&Communications
Officer(not-for-profit)
AccountExecutive
AccountManager
AccountDirector
AccountDirector,PR
OfficeManager
Tohaveagraduatecareerwhichappliedmyrelevantskillsandprovidedmewithbroadexperience
Tomovetoafastpaceenvironmentwithaclearplan
forcareerprogression
Tomoveintoapositionofresponsibilityand
leadership;includinglinemanagement
Tochallengemyselftotrysomething
new,learnnewskillsandprovideafreshlookatdevelopment
opportunities
Tobecomeateamleaderanddrivestrategicdirection
Career
Motivations
www.ashfieldhealthcare.com:PartofUDGHealthcareplc19
Developingindividuals
www.ashfieldhealthcare.com:PartofUDGHealthcareplc20
Tohavethemosthighlyskilled,informedandmotivatedstaff,throughcontinuallyprovidingbest-qualitytraining,developmentandsupport
Growyourcareer…
:PartofUDGHealthcareplc www.ashfieldhealthcare.com21
Isyouremployercommittedtodevelopingindividuals?
D E V E L O P M E N T70%in-rolelearning20%personaldevelopment10%training
Coretraining§ Compliancetraining§ Fundamentaltrainingprogrammes– criticaltoeverydayeffectiveness§ Developmenttrainingprogrammes– enhancingindividuals’careersandskills§ Managerialandexecutivetrainingprogrammes
Mentoring&coachingprogrammes
www.ashfieldhealthcare.com:PartofUDGHealthcareplc22
Isyouremployercommittedtodevelopingindividuals?
Coursescovered:IndustryknowledgeLeadershipandmanagementComplianceandBestPracticeBusinessskillsMarketingskillsAndcomingsoon...digitalskills
35 Trainingcoursesavailable
1,416 Trainingplaces
offeredin2015–16
www.ashfieldhealthcare.com:PartofUDGHealthcareplc23
InspiringtheleadersoftomorrowInspire– leadershipdevelopmentprogramme2.5-dayprogramme,basedonourvaluesOurvaluesdefineourcultureandthecreationofInspirewasakeycentralactivityincreatingavalues-basedorganisation80leadersfromAshfieldHealthcareCommunicationshavecompletedtheprogramme=200developmentdays
“Weareapeople-basedbusiness.Developingourpeopleisoneofthecoreelementsofsuccessfullydeliveringourstrategyandsupportingourclientsineffectivelydeliveringtheirstrategy.”CEO,BrendanMcAtamney“I’vejustattendedINSPIRE#11,andtheprogrammereally‘doeswhatitsaysonthetin’.Itwasatrulyexcellentcourseintermsofcontent,deliveryandformat,thislastprovidingagreatopportunitytomeet,workwithandlearnfrompeopleacrossUDG.MurrayEdmunds,Watermeadow
www.ashfieldhealthcare.com:PartofUDGHealthcareplc24
Weareapeople-firstbusiness
Staffengagement
www.ashfieldhealthcare.com:PartofUDGHealthcareplc25
Formoreinformationpleasecontactus
PatrickHoggardVPMedical&ScientificServices
patrick.hoggard@zoeticscience.com
+44(0)1625664129
THANKYOU
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