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Implementation Update of SCE’s 2009-2011 LIEE Program. DRAFT Presentation to the LIOB March 24, 2009 Burbank, CA. LIEE Program Budget and Units 2007 - 2011. 2009 Year-To-Date Activity. Customer Assistance Marketing Campaign Leverage grassroots and community based organization network - PowerPoint PPT Presentation
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Implementation Update of SCE’s Implementation Update of SCE’s 2009-2011 LIEE Program2009-2011 LIEE Program
DRAFT Presentation to the LIOBMarch 24, 2009Burbank, CA
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0
20,000
40,000
60,000
80,000
100,000
Homes Treated 42,300 54,300 83,400 83,400 83,400
Funding (,000) $32,580 $37,965 $55,742 $61,561 $63,413
2007 2008 2009 2010 2011
LIEE Program Budget and UnitsLIEE Program Budget and Units2007 - 20112007 - 2011
3
2009 Year-To-Date Activity2009 Year-To-Date Activity
• Customer Assistance Marketing Campaign
– Leverage grassroots and community based organization network
– Communicate in multiple languages
– Continue to use proven marketing tactics
– Incorporate social networking • 17 Active Service Providers• Three New Assessor Training
Workshops– Over 40 New Assessors
• 2009-11 Joint IOU Lighting Bid• 2009-11 SCE Appliance Bid• 2009-11 SCE Inspection Bid
Homes Treated 5,401
MeasuresCFLs 12,704
Torchieres 106
Exterior Fixtures 32
Refrigerators 2,030
Evaporative Coolers 926
Central Air Conditioners 346
Ducts Sealed 294
Pool Pumps 139
Room Air Conditioners 137
4
LeveragingLeveraging
Marketing• CARE/FERA and LIEE funds have been leveraged with SCE corporate funds in a service area
wide communications campaign promoting customer assistance programs • SCE and SoCalGas are discussing how to promote joint utility marketing efforts and coordinate
marketing and outreach efforts to avoid duplication of efforts
Energy Savings• Provide appliances at no cost to LIHEAP agencies to extend funding for both utility rate payers
and state tax payers, and track and report energy savings from the installations
Enrollments• Working to develop a referral process with
– Regional Centers funded through the Department of Developmental Services– Independent Living Centers funded through the Department of Rehabilitation– Employment Development Department– Commission’s Deaf and Disabled Telecommunications Program (DDTP)
• Data sharing with SoCalGas is expected to result in an increase in referrals and enrolled customers
• Working and funding partnerships with local governments will create working relationships with local government departments leading to automatic referrals of eligible customers
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IntegrationIntegration
• 1st Quarter corporate communications campaign integrates CARE/FERA and EMA into a service area wide customer assistance message
• LIEE outreach and assessment contracts have been offered to CARE capitation agencies
• Co-market and data sharing has begun with Multifamily Affordable Solar Housing (MASH)
• An LIEE/EE cross-functional team has been formed to develop policies and procedures to promote and offer LIEE/CARE services through appropriate EE programs (i.e.,EE Rebate, Comprehensive Mobile Home, Home EE Surveys, Summer Discount, Appliance Recycling, and Appliance Maintenance programs)
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Whole Neighborhood ApproachWhole Neighborhood ApproachIdentify and Market to Low-Income Population• Identify areas with dense low-income population and low program penetration rate
• Aggressively target high energy use and high energy insecurity customers
• Target customers on Medical Baseline and with a self-reported “Disabled” profile
• Tailor marketing material for Limited English Proficient and Extreme Climate Zone
• Deploy a communications mix to a neighborhood ahead of the contractor
• ZIP7s where at least 80% of customers are estimated to be at or below 200% of the federal poverty standard may self-certify their income
• Contractors can generate canvassing lists using SCE’s customer database
• EMAPS assigns customer jobs to contractors in bulk using ZIP code information
• Refer all measures (weatherization and appliances) to a single contractor
• Provide yard and vehicle signs to contractors to promote the Program
Leveraging Existing Relationships and Local Resources • Collaborate with local representatives to gain community trust, promote the Program,
increase awareness, and coordinate community outreach events
• Leverage community events with Mobile Energy Assistance Units (MEAUs)
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