View
215
Download
0
Category
Preview:
Citation preview
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
1/26
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
2/26
IBTM Global Meetings Industry Research Americas Region 2012
Number of respondents
Based in the Americas 327
Reported on events in the
Americas
373
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
3/26
IBTM Global Meetings Industry Research Americas Region 2012
Regions (base) for buyerrespondents
Americas 38.5%
.
GMENA 9.1%
Asia 9.3%
Australasia 11.1%Africa 3.2%
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
4/26
IBTM Global Meetings Industry Research Americas Region 2012
Buyer respondent types
Americas Global
. .Corporate 20.4% 18.8%
Not for Profit 9.6% 6.0%
Trade/Association/Society 18.8% 9.9%Other 0.6% 2.5%
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
5/26
IBTM Global Meetings Industry Research Americas Region 2012
93.1%
82.6%
43.9% 42.4% 44.2%36.8%
Buyers event types
25.5%
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
6/26
IBTM Global Meetings Industry Research Americas Region 2012
327 buyers in Americas
78% in the USA
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
7/26
IBTM Global Meetings Industry Research Americas Region 2012
Buyers experience inlast twelve months
Volume of events in
LAST 12 months
Americas buyers 52.7% 39.3% 8.0%
Global buyers 52.7% 34.0% 13.3%
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
8/26
IBTM Global Meetings Industry Research Americas Region 2012
Budget change in this twelve months (2012 vs. 2011)
41.8% 41.6%
Global buyers Americas
22.5% 14.0%
34.7% 44.3%
MoreSame
Less
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
9/26
IBTM Global Meetings Industry Research Americas Region 2012
85.0%
Americas Buyers regions where events held
40.5%
22.9%
5.7%10.6% 8.8%
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
10/26
IBTM Global Meetings Industry Research Americas Region 2012
78.0%
Americas Buyers destinations
15.4% 15.0% 14.1% 13.7% 13.2% 11.9% 11.0% 10.6% 10.6%
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
11/26
IBTM Global Meetings Industry Research Americas Region 2012
Americas Buyers
Mean budget per event in the USA $95,098
80% of buyers in Americas had a budget in excess of $100K
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
12/26
IBTM Global Meetings Industry Research Americas Region 2012
Americas Buyers
37 out of 51 destinations attracted events with budgets of
more than $100,000
Highest budget per destination for HawaiiFlorida attracted events from highest percentage of
Americas buyers (67%) but not highest volume of events
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
13/26
IBTM Global Meetings Industry Research Americas Region 2012
Top US destinations Average events per buyer Mean valueBy volume of events
District of Columbia 11 US$97,623
New Jersey 11 US$95,855
Virginia 11 US$77,023
New York 9 US$102,912
Texas 7 US$94,141
California 5 US$108,176
Florida 4 US$96,726
Illinois 4 US$98,937
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
14/26
IBTM Global Meetings Industry Research Americas Region 2012
Americas (non US) Mean value US$
Brazil 73,352
Values for destinations Americas non US
Canada 75,943
Argentina 60,714
Mexico 79,226
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
15/26
IBTM Global Meetings Industry Research Americas Region 2012
Top ten industry sectors - Global
Pharmaceutical/medical
Finance/Banking/Insurance Electronics/communications
Training/Education
Automotive Food/Beverage/Tobacco
Government/Administration
Construction/Engineering Manufacturing/Industrial
Oil/Gas
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
16/26
IBTM Global Meetings Industry Research Americas Region 2012
Apps for providing client/delegate
Electronic RFP products eg Starcite,
Social media to communicate
46.2%
23.6%
82.4%
25.8%
29.0%
38.7%
74.2%
Suppliers Buyers
Holograms
Location aware software eg
Cloud computing
Audience response systems
QR codes (specific matrix barcodes)
3.3%
7.1%
23.6%
36.3%
31.3%
34.1%
3.2%
12.9%
19.4%
19.4%
22.6%
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
17/26
IBTM Global Meetings Industry Research Americas Region 2012
Most popular RFP product
Cvent
Starcite
Other products mentioned
Meeting Evolution, SignUp4,regonline, iMeet, etouches
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
18/26
IBTM Global Meetings Industry Research Americas Region 2012
Top ten countries for Americas buyers
For NEXT 12 monthsUnited States France Spain - Canada
Mexico - China United Kingdom Italy Germany - Brazil
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
19/26
IBTM Global Meetings Industry Research Americas Region 2012
Buyers change predicted
Volume of events in
NEXT 12 months
Americas buyers 56.3% 36.2% 7.5%
Global buyers 57.5% 33.1% 9.4%
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
20/26
IBTM Global Meetings Industry Research Americas Region 2012
Buyers change predicted
Budget in NEXT 12months
More Same Less
Americas buyers 43.5% 45.3% 11.2%
Global buyers 43.8% 42.3% 13.9%13.9%13.9%13.9%
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
21/26
IBTM Global Meetings Industry Research Americas Region 2012
Buyers change predicted
Use of newdestinations in NEXT 12 More Same Less
Americas buyers 58% 36% 6%
Global buyers 65% 30% 5%5%5%5%
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
22/26
IBTM Global Meetings Industry Research Americas Region 2012
Buyers change predicted
Marketing andpromotional budgets in Increase Same Reduce
Americas buyers 29% 53%53%53%53% 18%18%18%18%
Global buyers 29%29%29%29% 47%47%47%47% 24%24%24%24%
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
23/26
IBTM Global Meetings Industry Research Americas Region 2012
Suppliers predictions for next twelve months
58% forecast increase in volume of events hosted BUT
28% forecast increase in marketing/promotional budgets
48% forecast increasing use of new destinations
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
24/26
IBTM Global Meetings Industry Research Americas Region 2012
What would have most impact on increasing yourmeetings and events business?
Buyers most frequently mentioned issues:
- conomy, par cu ar y n an
- Budgets (improved)
- Costs/prices/rates/ value for money
- New destinations
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
25/26
IBTM Global Meetings Industry Research Americas Region 2012
What would have most impact on increasing yourmeetings and events business? Buyers
-Government travel restrictions (are) affecting travel to conferences
-Registration is at an all time low due to governmental budgets
-Changing the way event professionals are viewed in the USgetting
rid of terms like event planner and starting to require high level
conversations and ethics
-Need to prove value of face to face events and impact on business
7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012
26/26
IBTM Global Meetings Industry Research Americas Region 2012
What would have most impact on increasing yourmeetings and events business? Suppliers
-The global economy
-Definitely the economy, particularly in USA & Europe
-Conclusion of Presidential elections
-Stability in politics and economy US, Europe and GMENA
Recommended