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IBM CAMPAIGN EVOLUTION 1995 – 2006. 1996: Big Blue PRINT. TINGLES. TUNES. COCKTAIL. 1997: Solutions For a Small Planet TV. NUNS. 1997: Solutions For a Small Planet PRINT. VIRTUAL WALL. HAVA GAVA. 1998: e-business solutions TV. KILLER APP. 1999: e-business innovators TV. - PowerPoint PPT Presentation
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1996: Big BluePRINT
TUNES
COCKTAIL
TINGLES
1997: Solutions For a Small PlanetTV
NUNS
1997: Solutions For a Small PlanetPRINT
HAVA GAVA
VIRTUAL WALL
1998: e-business solutions TV
KILLER APP
1999: e-business innovatorsTV
SUPERMARKET
1999: e-culturePRINT
CHELSEA AMOUR TONY’S
2001: e-sportsTV
e-FANATIC
2001: e-Infrastructure
FANATICAL
FINANCIAL MERGER
INFRASTRUCTURE
2001: CodernautsTV
DAYDREAM
2001: CodernautsPRINT
SOFTWAREL.A.
2002: GizmosTV
PIXIE DUST
2002: GizmosPRINT
PIXIE DUST TIME MACHINE
2004: ON DemandTV
WHAT-IS-ON
2004: ON DemandPRINT
SMOOTH SAILING
NATIONAL GEOGRAPHIC
BROADWAY
2005: Help Desk IITV
TRAFFIC
2005: Help Desk IIPRINT
CYCLING PRODUCEFISHING
2005: The Other IBMTV
CATAPULT
2005: The Other IBMPRINT
KING ARTHER
INNOVATION STRATEGY
SALES & MARKETING SERVICES
2006: what makes you special?TV
ANTHEM
2006: what makes you special?PRINT
SIDE-BY-SIDE APPROACHES: PILL & RADISH
IN-SITUATION APPROACHES: CAR & HOUSE
2006: what makes you special?OUT-OF-HOME
BIRDS “Innovation for differentiation”This execution challenges viewers to ask themselves who they would rather be – one of the flock, or the one who breaks away?
EASELS - innovation for strategyIBM helps companies stand out by changing the way they think about strategy, how they implement it, and how they present it.
BAR CODE “Innovation for customer loyalty”Businesses that do something unique will discover that their customers will keep coming back for more.
2006: What Makes You Special?Web Site
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