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1Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.
Παρουσίαση της BROADCOM HELLAS
Δρ. Ιάσων Βασιλείου
BROADCOM HELLAS
2Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.
Τι Είναι το “Semiconductor Business”
Product ConceptMarketing & Sales
Design/IP Systems
Manufacturing(outsourced in “Fabless”)
End Product
CAD,IP, etc.
FABs
Packaging
Testing, etc.
Equipment
“End” Customer: Nokia, Apple, Dell,
etc.
Semiconductor “IC”Company
Intel, AMD, Qualcomm, Broadcom, … ODM
3Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.
• Founded in 1991
• Initial public offering in April 1998 (NASDAQ-BRCM)
• Global leader in semiconductors forwired and wireless communications
• 2007 net revenue of $3.78 billion
• Q3 2008 net revenue of $1.30 billion
• One of the largest volume fabless semiconductor suppliers
• Broad IP portfolio with over 11,800 U.S. and foreign patents and applications
• Over 6,800 employees worldwide – $758,000 annualized net revenue per employee
About Broadcom
Driving convergence through unique and innovative product offerings
4Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.
Broadcom’s Global Presence
Hsinchu
71 Sales / Marketing Offices 41 Design Centers
India
GermanyBelgium
AtlantaNorth Carolina
Boston
DallasAustin
San Diego
San Jose New Jersey
Bristol NetherlandsSeattle
Sunnyvale
Houston
Richmond, BC
GermantownIsrael
Santa ClaraFrance
Tokyo
Singapore
Sweden Finland
AndoverMarlborough
Burlington
Colorado Springs
Palm Beach
Seoul
Gumi
Taipei
Cambridge
Chicago
Shenzhen
BeijingShanghai
Irvine
Mequon
Oak Park
Denmark
TempeLongmont Greece
Headquarters in Irvine, CA
Worldwide locations strategically placed to serve our expanding customer base
Montréal
5Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.
Business Market Overview
Over 20 lines of business enabling growth in wired and wireless convergence
Enterprise Networking Broadband Communications
Mobile & Wireless
Wireless ConnectivityMobile Platforms
6Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.
Current Leadership PositionsRe
usab
le IP
and
Tech
nolo
gy S
calin
g
Mobile & WirelessMobile & Wireless
Broadband CommunicationsBroadband Communications
Security SwitchStoragePHYEnterprise NetworkingEnterprise Networking
Cable STBCable modem Satellite STBDigital TV xDSL modem
Red denotes a leadership position
Cellular GPSBluetooth VoIP Wireless LAN
GbE controller
7Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.
Customer Base of Industry LeadersBroadband Communications Enterprise Networking Mobile & Wireless
8Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.
BROADCOM Hellas • 2001: Αρχικο σχήμα (HSA)
– Στοχος: RF IC (ολοκληρωμένα κυκλώματα ραδιο-συχνοτήτων) για WLAN.• 2002: Συγχώνευση με Comsilica (California Startup) και δημιουργία
Athena Semiconductors– Αθήνα, Καλιφόρνια, Ινδία (~60 υπάλληλοι)– Στοχος: WiFi and Mobile Digital TV Chipsets
• Οκτώβριος 2005: Εξαγορά AthenaSemi απο Broadcom• Η Broadcom Hellas αναπτύσσει RF ICs (transceivers) για προιόνταασυρμάτων τηλεπικοινωνιών : cellular, mobile TV etc
– H μοναδική ομάδα της Broadcom για RF ICs, εκτος USA– 23 Μηχανικοί - 15 κάτοχοι Διδακτορικού (απο Ελληνικά και άλλα Πανεπιστήμια)
• Analog/RF IC design, System Design, DSP/Digital Design, PCB design/Testing – 30 US patents granted/filed– Δημοσιεύσεις σε αναγνωρισμένα επιστημονικα περιοδικά και συνέδρια– RF IC προίόντα στην αγορά χρησιμοποιώντας τις πλέον προχωρημένες τεχνολογίες
(CMOS 65nm/40nm)
9Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.
BCM2940 MDTV 65nm CMOS SoC
Multi-standard tuner IC test-chip
•BCM2940 SoC DVB-T/H•Tuner – ADC’s – LDO’s•Digital demodulator•Link layer•4 Mbits SRAM
•BRCM Hellas:•Tuner•Overall chip integration and package design•PCB design•Solve productization issues•Overall system testing•Customer support
10Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.
Test Setup
65nm tuner EVB
FPGA with demodulator, ADCs
RF Generator
BRCM Evaluation SW
11Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.
AthenaSemi WiFi IC’s802.11ag (2.4 / 5 GHz)802.11g (2.4 GHz)
12Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.
IC Industry στην Ελλαδα ;
• Πανεπιστήμια – Υποδομές - $$$$ - Μεταπτυχιακά σεμικροηλεκτρονική απαράιτητα
• Στενή συνεργασία Βιομηχανίας-Πανεπιστημίων• Πώς να γίνει η Ελλαδα ελκυστική για να έρθουν μεγάλες εταιρίες;
– Ανθρώπινο δυναμικό– Θεσμικό πλαισιο– Παραδείγματα : Ιρλανδία, Iσραήλ κλπ, σε IC
• Νέες Ελληνικές εταιρίες ;– “Κατάλληλοι” επενδυτές (με εμπειρία στο συγκεκριμένο χώρο)– Ιδρυτές με εμπειρία– Θεσμικό πλαίσιο– Απαραίτητη συνεργασία-παρουσία στο εξωτερικό
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