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HOW TO SELL YOUR HOUSE “AS IS”, AT A FA IR PRICE, ON THE DATE OF YOUR CHOICE
Presented By LTBR LLC
WE
MIG
HT
HELP
YO
UA
VO
ID…
We Might Help You Avoid…
•Putting your house on the market entirely…•Coming out of pocket if you have little or no equity…•Relying on an agent to perform or keep their promises…•Doing fix-up work to please a picky buyer…•Becoming an unwanted landlord…•Counting on a bank to approve your buyer’s loan…•Having your buyer back out at the last minute…•Paying prepayment penalties…•Having the cash you need NOW tied up in your house…•Struggling with the uncertainty of when it will sell…•Making house payments you can no longer afford…•Making payments on a vacant house…•Foreclosure or bankruptcy…
PR
OFESSIO
NA
LH
OM
EB
UYER
S
Professional Home Buyers
The fastest, easiest and most convenient way to sell your house.
3 K
EYST
OY
OU
RS
UC
CESS
3 Keys To Your Success
BEN
EFITST
OY
OU
Benefits To You
•We Use Private Funds For Quick Close
•We Can Close In 72 Hours
•We Don’t List Houses… We Buy Houses
•You Don’t Have To Do Any Repairs
•You Can Leave Any Or All Of Your Stuff
•You Can Move Whenever You Want
•You Can Give Your House Problems To Me
•You Can Be Completely Done With This
$1,000 Gross
Becomes
$650 Net
TH
EL
AW
OF
GR
OSS
VER
SUS
NET
The Law Of Gross Versus Net
NET
FR
OM
PA
YCH
ECK
Net From Paycheck
Net From Paycheck
Other
Federal Taxes
State Taxes
FICA
Medicare
Insurance
NET
FR
OM
HO
USE
SA
LE
Net From House Sale
Net From House Sale
Other
Marketing
Buyer’s Discount
Closing Costs
Repairs
Holding Costs
TH
EC
OST
TO
SELL: M
AR
KETIN
G
The Cost To Sell: Marketing
Can Bypass The Middleman…Cannot Bypass The Function
REA
LTOR
SC
OST
MO
RE
TH
AN
JUST
6%
Realtors Cost More Than Just 6%
•Hassle of keeping the house “extra clean”
•Dozens of unqualified strangers trampling through your home, poking through your drawers and closets
•Real estate agents have lots of houses listed therefore they can’t give all the properties their close personal attention
•A real estate agent will list your house hoping someone else sells it within 6 to 12 months
•Sell me your house today!
Time is the Realtor’s Friend
The Auction Mentality
Can You Afford the Time?
TH
E#1
REA
LTOR
SELLIN
GS
TRA
TEGY: L
ISTH
IGH
AN
DW
AIT
The #1 Realtor Selling Strategy: List High And Wait
TH
EL
AW
OF
TR
AN
SAC
TION
CO
STS: BU
YER’SD
ISCO
UN
T
The Law of Transaction Costs: Buyer’s Discount
HO
MES
SO
LDF
OR
A G
AIN
Homes Sold For A Gain
TH
EL
AW
OF
TR
AN
SAC
TION
CO
STS: CLO
SING
CO
STS
The Law Of Transaction Costs: Closing Costs
3% Closing Costs
Document Prep Loan
Payoff Request
Prepay Property
Taxes
Closing Fee
Deed Conserv.
Tax
Recording Fee
Overnight Fee
Pest Inspection
Deed Transfer
Tax
Title Exam
Assess. Search
Owner Title
Insurance Policy
Other
TH
EL
AW
OF
DEFER
RED
MA
INTEN
AN
CE
The Law Of Deferred Maintenance
Pay now or pay later, but you must pay
If you pay in advance to upgrade the appearance
of a house it will sell faster at a higher price
Or, you can pay later, increased holding costs and a lower selling price
TH
EC
OST
TO
SELL
The Cost To Sell
•Marketing6-7%
•Buyer’s Discount3%
•Closing Costs3%
•Deferred Maintenance3%
TH
EL
AW
OF
TR
AN
SAC
TION
CO
STS
The Law Of Transaction Costs
TH
EL
AW
OF
TR
AN
SAC
TION
CO
STS: TH
EC
OST
TO
SELL
The Law Of Transaction Costs: The Cost To Sell
• Marketing$18,000
• Closing Costs$9,000
• Buyer’s Discount$9,000
• Repairs and other$9,000
• Total cost to sell ~ 15%$45,000
TH
EL
AW
OF
TR
AN
SAC
TION
CO
STS: TH
EC
OST
TO
SELL
The Law Of Transaction Costs: The Cost To Sell
CO
NSID
ERT
HE
FO
LLOW
ING
…
Consider The Following…
What is the least
you would consider?
Close Quickly
Pay All Closing Costs
Took It “As Is”
TH
EL
AW
OF
PR
ICE
AN
DT
ERM
S
The Law Of Price And Terms
BEST
PR
ICE
OR
BEST
TER
MS
Best Price Or Best Terms
WH
ICH
ISM
OST
IMP
OR
TAN
TT
OY
OU
?
Which Is Most Important To You?
• All
• WaitBest Price
• Half
• NowBest Terms
• 2/3
• Some Now, Some LaterIn Between
NA
TION
AL
AR
TICLES
National Articles
NA
TION
AL
AR
TICLES
National Articles
NA
TION
AL
AR
TICLES
National Articles
NA
TION
AL
AR
TICLES
National Articles
NA
TION
AL
AR
TICLES
National Articles
TH
E2
MO
STIM
PO
RTA
NT
FA
CTO
RS
The 2 Most Important Factors
Two Most Important
Factors
Market Location
DA
YSO
NM
AR
KET
Days On Market
DA
YSO
NM
AR
KET
Days On Market
INV
ENTO
RY
ON
MA
RK
ET
Inventory On Market
WA
NT
TO
SELL
VER
SUS
HA
VE
TO
SELL
Want To Sell Versus Have To Sell
Market Leaders
Have To Sell = Lose Money
Builders React Fast
• No Appreciation
• Set The Pace
AV
ERA
GE
SA
LESP
RIC
EB
YN
EIGH
BO
RH
OO
D
Average Sales Price By Neighborhood
AV
ERA
GE
ESTIM
ATED
VA
LUE
Average Estimated Value
PER
CEN
TAG
EO
FH
OM
ESS
OLD
FO
RA
LO
SS
Percentage of Homes Sold For A Loss
PER
CEN
TAG
EO
FA
LLH
OM
ESS
OLD
INL
AST
12
MO
NTH
S
Percentage of All Homes Sold in Last 12 Months
PER
CEN
TAG
EO
FH
OM
ESF
OR
ECLO
SED
Percentage of Homes Foreclosed
MED
IAN
SA
LESP
RIC
E
Median Sales Price
NU
MB
ERO
FS
ALES
Number Of Sales
NU
MB
ERO
FS
ALES
Number Of Sales
WH
AT’S
SELLIN
G? F
OR
ECLO
SUR
ES!
What’s Selling? Foreclosures!
ALL
TH
EN
UM
BER
S
All The Numbers
What To Do?
Supply Up
Demand Down
Financing Availability
Down
Days On Market Up
Inventory On Market
Up
Average Sales Price
Down
MA
RK
ETL
EAD
ERS
INY
OU
RN
EIGH
BO
RH
OO
D
Market Leaders In Your Neighborhood
• Was Worth $300,000
• Now Worth Much Less
• Need To Sell FastNeighbor
• Will you set the market?
• Or, sell below?You
TH
EL
AW
OF
REA
LIZATIO
N
The Law Of Realization
TA
KE
A S
MA
LLL
OSS
TO
DA
YO
RA
BIG
GER
LO
SST
OM
OR
RO
W
Take A Small Loss Today Or A BIGGER Loss Tomorrow
NET
OP
ERA
TING
INC
OM
E
Net Operating Income
Net Operating
Income
Vacancy Allowance
Maintenance Reserves
Utilities
Property Taxes
Property Insurance
Property Management
NEED
EDT
OG
ETF
ULL
PR
ICE
Needed To Get Full Price
NEED
EDT
OG
ETA
LLO
UR
CA
SHN
OW
Needed To Get All Our Cash Now
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