HOW TO MARKET YOU IN YOUR PERSONAL STATEMENT Zenephia Evans, PhD 24 Sept 2012 Big Ten Grad Expo...

HOW TO MARKET YOU IN YOUR PERSONAL

STATEMENTZenephia Evans, PhD

24 Sept 2012Big Ten Grad ExpoPurdue University

This presentation provided examples of brand taglines and slogans for educational purposes only.  Inclusion of these slogans do not represent endorsement of a product.

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Jonathan Davidson Tammy Siemers Joshua Lee and the Floor Dinner

Attendees Adrian Thomas Center for Career Opportunities –

CCO Purdue Writing Lab Terri Donald

Thanks to:

Personal Disclaimer

Certificate for personal statements

No published articles

No book

Brand Me Sell Me Unique Me Answer Why Me? Response – Why

Not Me?

Market Me

Family Friends Team

mates Enemies Professors Employers Describe

Me

Ask Questions

Good

Bad

Ugly

Unmentionables

Examination…

Strengths

Improvement Areas

Not Personal

Professional Growth

Processing

Perceptions

Leadership Activities Professional

image Personal image

Social Media

Capture you Relevant Irrelevant Eliminate fluff Pertinent Elevator

speech Tombstone

Condensing

Experiences Leadership Research

Market You …….

My swoosh is bigger than yours!

Uniquely YOU

Why Graduate School?

How have you prepared?

You earn the PhD, then what?

Personal Statement

Passion Compatible Motivating

factors Characteristic

s Journey Who Are You??

Personal Statement

Attention grabber

Enticing Readers

Decision Generate

Questions

Opening Statement

Proof read Spell check Solicit Readers

Read List

memorable pieces

What drew you in?

Reviewers

I envy people with a lot of time in their hands.

I have an extensive knowledge of the value of intelligence.

I was totally free except for the rules. It was like getting admitted to an Ivory

League School. In a word the experience taught me

the importance of dedication, friendship and goals.

Essayedge.com Examples:

Campus invite Phone

interview Opportunity to

learn more about you

End Result...

Variety

Summary

Ask Questions Examination Process Condense Market You –

Unique

Why? How? Then What?

Who Are You Opening Statement Reviews End Result

Big 10 + Grad Expo Participants Organizers Assisting staff

Thanks!