How To Look Like An All-Star on LinkedIn Presented By: Cody Pierson

How To Look Like AnAll-Star on LinkedIn

Presented By: Cody Pierson

Do I Need LinkedIn?

- Recruiters use it for locating passive candidates.

- It’s the best way to maintain a network of

business contacts.

- A lot of jobs are only posted on LinkedIn.

- It’s an easy way to stay plugged into industry

trends.

Profile Best PracticesThe secrets to looking like an All-Star.

Profile Best Practices

1. Always include a good picture.

2. Use a headline, not your job title.

Profile Best Practices

3. Add media and work

samples, if possible.

4. Be specific and focus

on outcomes.

Profile Best Practices

5. Include search keywords.

Profile Best Practices

5. Include search keywords

6. Add plenty of skills.

Profile Best Practices

5. Include search keywords

6. Add plenty of skills.

7. Claim your unique URL.(Click here to find out how.)

Managing Your AccountSecret settings to make your life easier.

Managing Your AccountAccess account settings through the Privacy & Setting section of the menu.

Managing Your AccountJob activity is private by default, but disable activity broadcasts for extra privacy.

Managing Your AccountIf prospecting or looking into candidates, switch to anonymous browsing.

Connecting & SharingLinkedIn is still a social network, after all.

Connecting & Sharing

Finding people is the first step to connecting.

You can search for people,companies, jobs and more.

Connecting & Sharing

The default connection invite is fine for friends and coworkers, but you should customize it if you’re prospecting or connecting withpeople from a networking event.

Connecting & Sharing

Sharing content on LinkedIn is the easiest way to interact with your network.

Click ‘Share an update’ on yourhome screen, then paste a linkor enter a comment.

Connecting & Sharing

Content you post will appearin the newsfeeds of your connections.

Newsfeeds also displaysponsored content from companies advertising onLinkedIn.

Connecting & Sharing

Groups are a great tool fornetworking and prospecting.

Groups are created and runby users. Some are great, mostare not.

You can post content to groupsand start discussions.

LinkedIn Company PagesYou’re not the only one that needs to look good.

Does My Company Need LinkedIn?

- You need a company page to post jobs or

advertise on LinkedIn.

- It gives you another outlet for company

content.

- People expect to find you there.

LinkedIn Company Pages

Company pages are profilesfor your business.

Users can follow you to getall of your updates.

LinkedIn Company Pages

You can post updates to yourcompany page.

The process is the same asposting to a personal profile.

Get stats on views andengagement.

LinkedIn Company Pages

Whoever creates the companypage will be the default admin.

You can add additional adminsbut the must be on LinkedInand connected to the originaladmin.

Owners and senior marketingpeople should be admins.

LinkedIn Company Pages

Like a personal profile, usesearchable keywords in yourcompany description.

Fill out the company specialtiesto improve the odds of showingup in search.

LinkedIn AdvertisingPPC that’s as easy as 1-2-3.

LinkedIn Advertising

There are a lot of advertisingoptions on LinkedIn.

They work on a Pay-Per-Click(PPC) model.

It’s easier than Google AdWordsand reaches a B2B audience.

LinkedIn Advertising

Sponsored Content is the mostpopular and effective ad option on LinkedIn.

Target content based on role,geography, seniority and more.

LinkedIn Advertising

Once an ad is clicked, bestpractice is to direct to a landingpage to capture info.

You need a good landing page, because each click that doesn’tconvert is wasted money.

This is not a good landing page.

LinkedIn Advertising

If you have marketing automation software, once the form has been submitted the information can be captured by a CRM system.

LinkedIn Advertising

LinkedIn provides metrics onclicks, social actions and spend.

You can run multiple ads andcampaigns simultaneously.

Testing and refinement arekey to success.

Questions?Thanks for attending my presentation!